Staying Connected: Using Social Media to Communicate, Sebastopol Senior Center May 2012


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Kerry Rego Consulting spoke at Sebastopol Senior Center May 11, 2012. She defined social media, gave current statistics, demonstrated traditional tools vs. new tools, and talked about the communication tools we have available to use to communicate with family, friends and the outside world.

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  • You have grand ideas for talking about your business or message but you have to remember to listen. Social media is a conversation. If you don’t listen and talk back to people, they won’t care what you have to say. Learn to check your messages on each of the channels you use. Many of them can be set up so that you receive an email or text when someone is communicating with you. In fact, a few do this automatically and you have to turn it off. You MUST talk back or you are wasting your time. Social media is your customer’s (at least most businesses) preferred way of communication. Ignore at your own peril.
  • Staying Connected: Using Social Media to Communicate, Sebastopol Senior Center May 2012

    1. 1. Staying Connected: Using Social Media to Communicate Kerry Rego 5/11/12
    2. 2. Social Media, A Definition:Social media use web-basedtechnologies to transform andbroadcast media monologuesinto social media dialogues. Wikipedia
    3. 3. Why is Social Media Important? •Facebook 901m users •Twitter 340m tweets/day •YouTube 4b+ views/day •LinkedIn 150m users •Google+ 100m users •Pinterest 18m unq visitors Logos courtesy of Aquaticus
    4. 4. Where Do You Start? • Goal • Tools, Research • Routine • Measure • Adjust • Persist
    5. 5. Be realistic in your goal setting. Don’t expect amazing results overnight!
    6. 6. 7 C’s of Social Media• Communication (public relations)• Cause support (philanthropy)• Contests (game metric)• Collaboration (thought leadership)• Connecting others (networking)• Customer service (listening)• Community building (loyalty) *Dose of Digital concept
    7. 7. What Tools Support Your Goal?
    8. 8. GOAL
    9. 9. How to Deal with Negativity•How do you deal with it in real time?•Your character shines through•You can’t please everyone all of the time•Some editorial control, settings•Control is really an illusion
    10. 10. New Ways to Talk on the “Phone” • Facebook • Twitter • Email • Text • Skype • Others You Like?
    11. 11. Let’s take a look at some tools, shall we?
    12. 12. Social Media is SOCIAL It’s About Relationships It’s About Connecting
    13. 13. Upcoming Events: • May 14, 2012 9-11am Work Session • May 22 & 23, 2012 6-9pm Twitter & Facebook City of SR • June 12, 2012 1-3pm Work Session
    14. 14. THANK YOU! Kerry Rego 707.520.4572