Social Media and Reputation Management Survival Action Kit

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Kerry Rego, Social Media Trainer Educator and Speaker, presented and hosted the event "Risks and Reputation Management: Using Social Media to Protect Your Brand" on March 13, 2012. She covered the definition of social media, shocking statistics on social media use and reputation management, basic categories of tools, simple strategies for use, obstacles, ways to deal with online negativity, and action items to take. Visit http://bit.ly/SMActionItems for the full list.
http://thesocialmediastarterkit.com

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Social Media and Reputation Management Survival Action Kit

  1. 1. Social Media Survival Action Kit Kerry Rego Consulting
  2. 2. Social Media, A Definition:Social media use web-basedtechnologies to transform andbroadcast media monologuesinto social media dialogues. Wikipedia
  3. 3. What Happens in Vegas… Image courtesy of Las Vegas Real Estate Authority…doesn’t stay there thanks to social media.
  4. 4. Image courtesy of Reply MCIn a 2010 study by Microsoft & Cross Tab MarketResearch, 70% of U.S. recruiters have rejectedcandidates based on their online reputation thoughonly 7% of Americans believe their online reputationaffects their job search.
  5. 5. First Page of Search Results 85% never get off the first page! Internet Reputation Management Data by Compete, Jacob Nielsen, Optify Image courtesy InternetReputationManagement.com
  6. 6. Why is Social Media Important? •Facebook 845m users •Twitter 250m tweets/day •YouTube 4b+ views/day •LinkedIn 150m users •Google+ 90m users •Pinterest 11.7 users Logos courtesy of Aquaticus
  7. 7. GOAL
  8. 8. Basic Social Media Strategy • Goal • Tools, Research • Routine • Measure • Adjust • Persist
  9. 9. Obstacles• Time• Labor• Lack of Control• Lack of Knowledge
  10. 10. Customers & Negativity•How do you deal with it normally?•Listen, respond, react•Provide customer service & survey•Collect reviews on the spot•Control is an illusion
  11. 11. Image courtesy of ThemeParkRadio Social Media is all about conversation.Even if you’re not there, we’ll talk about you anyway.
  12. 12. Action Items• Do a vanity search• Respond to negative comments• Setup Google Alerts• Setup Google Places & other directories• Legacy Management/Process & Crisis Plan• Assess Computer Systems security• Create a Crisis Plan• Setup Social Media Communications Policy• Survey for customer service• Review your website
  13. 13. THANK YOU! Kerry Rego Consulting 707.520.4572 www.KerryRegoConsulting.comKerry@KerryRegoConsulting.com

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