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Social Media: How You & Your Business Can Use This Powerful Tool

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Kerry Rego Consulting shows a step by step, easy to understand methodology and education for how social media can be powerful for you and your business or cause.

Kerry Rego Consulting shows a step by step, easy to understand methodology and education for how social media can be powerful for you and your business or cause.

Published in: Technology, Business

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  • Quiz: What are you using?
  • Classic Marketing Tools (start at 12 o’clock, work counter clockwise) Face to Face Telephone TV/Radio Print/Mail Web 1.0 New Marketing Tools Email Marketing Multimedia (pictures, video, audio) Social Networking Monitoring Peer Review/Sharing Emerging Technologies Mobile Location Based Services QR Codes, Augmented Reality
  • Transcript

    • 1. Social Media: How You & Your Business Can Harness This Powerful New Tool Kerry Rego Consulting
    • 2. What is Your Goal?
    • 3. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues . Social Media, A Definition: Wikipedia
    • 4.
      • Facebook 500m+
      • Twitter 190m users,
      • YouTube 2b views a day
      • LinkedIn 85m users
      • RI 97,395 FB fans
      • (also has Twitter, LinkedIn, YouTube, & Facebook Causes End Polio Now)
      Why is Social Media Important?
    • 5. Facebook Bests Google
    • 6. Strategy
      • Goal
      • Tools
      • Routine
      • Measure
      • Adjust
      • Persist
    • 7. What is Your Goal? #1
    • 8. 7 C’s of Social Media
      • Communication (public relations)
      • Cause support (philanthropy)
      • Contests (game metric)
      • Collaboration (thought leadership)
      • Connecting others (networking)
      • Customer service (listening)
      • Community building (loyalty)
      • *Dose of Digital concept
    • 9.  
    • 10. Market Research
      • WHO is your audience?
      • WHAT is their preference?
      • WHEN do they want to hear your message?
      • WHERE are they?
      • WHY are you there?
    • 11. What Tools Support Your Goal? #2
    • 12. GOAL
    • 13. What Will Be Your Routine? Who is Responsible? #3
    • 14. Best Practices
      • Don’t be spammy! Post once a day
      • Check messages-phone, mail, vcmail, FB
      • Engage-ask ?s, converse, be real
      • Automate & link accounts with great care
      • Review goals, measure (#4), adjust (#5)
      • Let them know you’re there! (#6)
      • RESPOND & BE SOCIAL
    • 15. Social Media Magic
      • “ No one ever asked Hemingway which pencils he used to write his books.”
      • -Chris Brogan, author of
      • Trust Agents
    • 16. THANK YOU!
      • Kerry Rego
      • 707-548-9823
      • KerryRegoConsulting.com
      • [email_address]
      • Facebook.com/KerryRegoConsulting