Social Media: How You & Your Business Can Use This Powerful Tool

614 views

Published on

Kerry Rego Consulting shows a step by step, easy to understand methodology and education for how social media can be powerful for you and your business or cause.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
614
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Quiz: What are you using?
  • Classic Marketing Tools (start at 12 o’clock, work counter clockwise) Face to Face Telephone TV/Radio Print/Mail Web 1.0 New Marketing Tools Email Marketing Multimedia (pictures, video, audio) Social Networking Monitoring Peer Review/Sharing Emerging Technologies Mobile Location Based Services QR Codes, Augmented Reality
  • Social Media: How You & Your Business Can Use This Powerful Tool

    1. 1. Social Media: How You & Your Business Can Harness This Powerful New Tool Kerry Rego Consulting
    2. 2. What is Your Goal?
    3. 3. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues . Social Media, A Definition: Wikipedia
    4. 4. <ul><li>Facebook 500m+ </li></ul><ul><li>Twitter 190m users, </li></ul><ul><li>YouTube 2b views a day </li></ul><ul><li>LinkedIn 85m users </li></ul><ul><li>RI 97,395 FB fans </li></ul><ul><li>(also has Twitter, LinkedIn, YouTube, & Facebook Causes End Polio Now) </li></ul>Why is Social Media Important?
    5. 5. Facebook Bests Google
    6. 6. Strategy <ul><li>Goal </li></ul><ul><li>Tools </li></ul><ul><li>Routine </li></ul><ul><li>Measure </li></ul><ul><li>Adjust </li></ul><ul><li>Persist </li></ul>
    7. 7. What is Your Goal? #1
    8. 8. 7 C’s of Social Media <ul><li>Communication (public relations) </li></ul><ul><li>Cause support (philanthropy) </li></ul><ul><li>Contests (game metric) </li></ul><ul><li>Collaboration (thought leadership) </li></ul><ul><li>Connecting others (networking) </li></ul><ul><li>Customer service (listening) </li></ul><ul><li>Community building (loyalty) </li></ul><ul><li>*Dose of Digital concept </li></ul>
    9. 10. Market Research <ul><li>WHO is your audience? </li></ul><ul><li>WHAT is their preference? </li></ul><ul><li>WHEN do they want to hear your message? </li></ul><ul><li>WHERE are they? </li></ul><ul><li>WHY are you there? </li></ul>
    10. 11. What Tools Support Your Goal? #2
    11. 12. GOAL
    12. 13. What Will Be Your Routine? Who is Responsible? #3
    13. 14. Best Practices <ul><li>Don’t be spammy! Post once a day </li></ul><ul><li>Check messages-phone, mail, vcmail, FB </li></ul><ul><li>Engage-ask ?s, converse, be real </li></ul><ul><li>Automate & link accounts with great care </li></ul><ul><li>Review goals, measure (#4), adjust (#5) </li></ul><ul><li>Let them know you’re there! (#6) </li></ul><ul><li>RESPOND & BE SOCIAL </li></ul>
    14. 15. Social Media Magic <ul><li>“ No one ever asked Hemingway which pencils he used to write his books.” </li></ul><ul><li>-Chris Brogan, author of </li></ul><ul><li>Trust Agents </li></ul>
    15. 16. THANK YOU! <ul><li>Kerry Rego </li></ul><ul><li>707-548-9823 </li></ul><ul><li>KerryRegoConsulting.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook.com/KerryRegoConsulting </li></ul>

    ×