Social Media:What Students Need to Know<br />Kerry Rego Consulting<br />
"Technology takes on the values and intentions of its users." <br />- Alec J. Ross, Sec of State Hillary Clinton's Chief I...
Social Media, A Definition:<br />Social media use web-based technologies to transform and broadcast media monologues<br />...
Why is Social Media Important?<br /><ul><li>Facebook 		800musers
Twitter 		100m users
YouTube 		4b+ views/day
LinkedIn 		120m users
Google+		40m users</li></li></ul><li>Page Views Per Month<br />1. Facebook  503b<br />2. Google  272b<br />22. Wikimedia  ...
Where Do You Start?<br /><ul><li>Goal
Tools, Research
Routine
Measure
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Social Media: What Students Need to Know

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Kerry Rego Consulting spoke at Healdsburg High in October 2011. Talking about social media and technology tools, strategy for success, reputation management, the state of social media education, jobs and more.

Published in: Education, Technology, Business
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Social Media: What Students Need to Know

  1. 1. Social Media:What Students Need to Know<br />Kerry Rego Consulting<br />
  2. 2. "Technology takes on the values and intentions of its users." <br />- Alec J. Ross, Sec of State Hillary Clinton's Chief Innovation Advisor<br />
  3. 3. Social Media, A Definition:<br />Social media use web-based technologies to transform and broadcast media monologues<br />into social media dialogues.<br />Wikipedia<br />
  4. 4. Why is Social Media Important?<br /><ul><li>Facebook 800musers
  5. 5. Twitter 100m users
  6. 6. YouTube 4b+ views/day
  7. 7. LinkedIn 120m users
  8. 8. Google+ 40m users</li></li></ul><li>Page Views Per Month<br />1. Facebook 503b<br />2. Google 272b<br />22. Wikimedia 5.6b<br />28. CBS Interactive 4.1b<br />32. Twitter 3.4b<br />33. ESPN 3.3B<br />Source: Comscore Sept 2011<br />
  9. 9. Where Do You Start?<br /><ul><li>Goal
  10. 10. Tools, Research
  11. 11. Routine
  12. 12. Measure
  13. 13. Adjust
  14. 14. Persist</li></li></ul><li>7 C’s of Social Media<br /><ul><li>Communication (public relations)
  15. 15. Cause support (philanthropy)
  16. 16. Contests (game metric)
  17. 17. Collaboration (thought leadership)
  18. 18. Connecting others (networking)
  19. 19. Customer service (listening)
  20. 20. Community building (loyalty)</li></ul>*Dose of Digital concept<br />
  21. 21. GOAL<br />
  22. 22.
  23. 23. Reputation Management<br /><ul><li>NOTHING IS PRIVATE
  24. 24. Get a web presence & domain
  25. 25. Start writing about you
  26. 26. Set up LinkedIn account
  27. 27. Set up Google Alerts</li></ul>My site resources: http://bit.ly/krcrepmng<br />
  28. 28. Honesty<br /><ul><li>There is no real education for Social Media. I’m working on it.
  29. 29. It’s never been harder to get a job.
  30. 30. Technology is about the only bright spot in the economy.
  31. 31. Get digital skills whatever you do!</li></li></ul><li>THANK YOU!<br />Kerry Rego Consulting<br />707.548.9823<br />KerryRegoConsulting.com<br />Facebook.com/KerryRegoConsulting<br />Twitter @kregobiz<br />
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