Social Media for Rotary Clubs: 10 Ways to Support Rotary's Mission


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This presentation was given by Kerry Rego at Heart of Rotary, District 5130 Assembly on 4/2/11. An advanced session on social media for Rotarians, a look at the tools they/we can use to further our international goals.

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Social Media for Rotary Clubs: 10 Ways to Support Rotary's Mission

  1. 1. Social Media for Rotary Clubs:10 Great Ways to Support Rotary’s Mission<br />Kerry Rego<br />Rotary Club of Santa Rosa West <br />April 2, 2011<br />
  2. 2. Social Media, A Definition:<br />Social media use web-based technologies to transform and broadcast media monologues<br />into social media dialogues.<br />Wikipedia<br />
  3. 3. What’s the Big Deal?<br /><ul><li>Facebook 600m+
  4. 4. Twitter 175m users,
  5. 5. YouTube 2b+ views/day
  6. 6. LinkedIn 100m users
  7. 7. RI 113,777 FB fans </li></ul>(also Twitter, LinkedIn, YouTube, Flickr)<br />
  8. 8. Where Do You Start?<br />Goal<br />Tools<br />Routine<br />Measure<br />Adjust<br />Persist<br />
  9. 9. 1. YouTube<br />
  10. 10. RI’s 10 Most Recent Videos = 101,026 views, 113 total<br />
  11. 11. How Can You Use This?<br />Get a free Google/YouTube account. Setup your club channel.<br />Shoot video of dictionary giveaway, crab feast, work day, guests. Content is everywhere!<br />Introduce your club to new members.<br />
  12. 12. Why?<br />Seeing is believing & understanding<br />YouTube IS T.V.<br />The undeniable power of video<br />
  13. 13. 2. Flickr<br />
  14. 14.
  15. 15. How Can You Use This?<br />Create a free Flickr account. <br />Upload themed albums based on events, international, service, etc. <br />Use shots that evoke feelings. <br />Cross post completed albums to social media channels. <br />
  16. 16. Why?<br />When people always ask, “What is Rotary?” SHOW THEM<br />Pictures Are Worth 1000 Words<br />Multimedia Brochure<br />Shareable<br />Pictures Have Great SEO<br />
  17. 17. 3. Location Based Service<br />
  18. 18.
  19. 19. How Can You Use This?<br />Check in at your club’s location. <br />Check in at your service locations and encourage other members to do so.<br />Check in when you go international!<br />
  20. 20. Why?<br />WHERE IS ROTARY? EVERYWHERE!<br />Location services is all the rage<br />The game metric is psychological<br />Reinforces our presence globally<br />
  21. 21. 4. Twitter<br />
  22. 22.
  23. 23. How Can You Use This?<br />Research keywords/conversations. <br />Learn how other clubs are doing it. <br />Find & build relationships with clubs.<br />Talk about your events & programs.<br />
  24. 24. Why?<br />Rotary branding impressions.<br />You will learn a lot about international Rotary. The world will learn about your club.<br />You can easily reach outside your normal range.<br />Want new members?<br />
  25. 25. 5. QR Codes<br />
  26. 26.<br />
  27. 27. How Can You Use This?<br />Welcome Video. <br />Create your own treasure hunt. <br />Relay contact information. <br />Board introductions.<br />Instructions for new members.<br />Put on any and all print collateral.<br />Print on t-shirt and give away.<br />
  28. 28. Why?<br />They are free.<br />They are easy to make.<br /><br />Ever have a decoder ring? Did you feel cool? THAT’S why.<br />They are really just entering the mainstream.<br />
  29. 29. 6. Facebook<br />
  30. 30.
  31. 31. How Can You Use This?<br />Use it as a mini website. <br />Post status updates, events, donation requests, scholarships awarded. <br />Cross post your multimedia. <br />Create a map of where your members have performed service.<br />Recruit new members.<br />Promote speakers (added benefit for them)<br />
  32. 32. Why?<br />600M people users, 1 out of every 13 people.<br />Keywords are fully optimized by search engines.<br />It’s a FREE website!<br />If you DON’T have a Facebook page, you are seen as missing out to the <35 demo.<br />It’s the most widely used search engine.<br />
  33. 33. 7. Email Marketing<br />
  34. 34.
  35. 35. How Can You Use This?<br />Target your messages to guests, new members, current members, the press/public, etc. <br />Have links for different areas of service for members to learn more as they choose. <br />Multimedia power hits.<br />
  36. 36. Why?<br />93% of US internet users receive email m.<br />You can reach more people.<br />Customizable.<br />You get analytics for opens, unsubscribes, clicks and more.<br />Saves paper & cuts costs.<br />
  37. 37. 8. Blog<br />
  38. 38.
  39. 39. How Can You Use This?<br />Ask individual members to write about why they joined, what they love, their experiences. <br />Address different concerns, questions. <br />Tell the history of your club.<br />Let people in on the individual culture of your club.<br />
  40. 40. Why?<br />How else are you going to tell the story of your club?<br />Newer members can look back.<br />Helps prospective members make a decision about joining.<br />Offers greater exposure for your club.<br />
  41. 41. 9. Google Alerts<br />
  42. 42.
  43. 43. How Can You Use This?<br />Set alerts based on club name, website, URL, RI, countries, causes, etc. <br />Pay attention to other clubs. <br />Follow the rockstars. <br />Monitor conversations about Rotary.<br />Use event based alerts.<br />
  44. 44. Why?<br />People have always talked about us, now you can hear it.<br />Provides opportunity for creating relationships with other clubs.<br />Easily manageable.<br />Why not?<br />
  45. 45. 10. Point of Contact<br />
  46. 46. How Can Maximize This?<br />Ask how they found you. <br />Let them know what media channels you are on. <br />Put your channels on all collateral. <br />Use tent cards, posters, anything to promote yourself.<br />
  47. 47. Rotarians<br />What tools <br />do you need to <br />change the world?<br />
  48. 48. THANK YOU!<br />Kerry Rego Consulting<br />707.548.9823<br /><br /><br />