7 C’s of Social Media <ul><li>Communication  (public relations) </li></ul><ul><li>Cause support  (philanthropy) </li></ul>...
Classic  vs.  New <ul><li>Face to Face </li></ul><ul><li>Phone </li></ul><ul><li>Radio/TV </li></ul><ul><li>Print & Mail <...
Strategy <ul><li>Goal </li></ul><ul><li>Tools </li></ul><ul><li>Routine </li></ul><ul><li>Measure </li></ul><ul><li>Adjust...
Social Media is  SOCIAL
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Social Media Categories

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  • 1. Communication ( Skype -language/culture learning/pen pals) ( Twitter -Montgomery High emergency system, Elsie Allen Teen clinic) 2. Cause Support ( text -Haiti relief $30 million raised by text alone) 3. Contests (Doodle for Google, If I Could Do Anything, I Would) 4. Consumer Research (polling, wikis, internet analytics) 5. Connecting Others ( LinkedIn -55million users, 80% of companies are using as primary recruiting tool) (Facebook-400million active users 50% logging in daily, 2 nd site only to Google) 6. Customer Service/Listening (Twitter-ComcastCares) 7. Community Building (4Square, LocalDirt.com)
  • Social Media Categories

    1. 1. 7 C’s of Social Media <ul><li>Communication (public relations) </li></ul><ul><li>Cause support (philanthropy) </li></ul><ul><li>Contests (game metric) </li></ul><ul><li>Collaboration (thought leadership) </li></ul><ul><li>Connecting others (networking) </li></ul><ul><li>Customer service (listening) </li></ul><ul><li>Community building (loyalty) </li></ul>
    2. 2. Classic vs. New <ul><li>Face to Face </li></ul><ul><li>Phone </li></ul><ul><li>Radio/TV </li></ul><ul><li>Print & Mail </li></ul><ul><li>Web </li></ul><ul><li>6. Email marketing </li></ul><ul><li>Blogs/Microblogs/RSS </li></ul><ul><li>Multimedia </li></ul><ul><li>Social Networks </li></ul><ul><li>Monitoring tools </li></ul><ul><li>Reviews & sharing </li></ul><ul><li>QR Codes/Cloud/SaaS </li></ul>No conversation vs. Conversation
    3. 3. Strategy <ul><li>Goal </li></ul><ul><li>Tools </li></ul><ul><li>Routine </li></ul><ul><li>Measure </li></ul><ul><li>Adjust </li></ul><ul><li>Persist </li></ul>
    4. 4. Social Media is SOCIAL
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