Crowdfunding: How to Harness Social Media Tools for Your Agency Fundraising

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The nonprofit world is abuzz with the idea of raising money and reaching new donors through new online strategies. “Crowdfunding” is one of the most talked about strategies – raising financing in small amounts from a large group of people using the Internet – but how can it work for senior service agencies? Come to this interactive training session to learn what tools are available, how to reach your target market, minimize impact on your staff, encourage passionate non-staff to take the mantle to help your organization, create a strategy, and how to set realistic expectations. Learn what it takes to launch an effective crowdfunding campaign and get a roadmap for doing so.
Kerry Rego gave this presentation to The California Wellness Foundation Conference on April 16, 2013. Book Kerry for your event http://kerryregoconsulting.com/speaking/

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  • You have grand ideas for talking about your business or message but you have to remember to listen. Social media is a conversation. If you don’t listen and talk back to people, they won’t care what you have to say. Learn to check your messages on each of the channels you use. Many of them can be set up so that you receive an email or text when someone is communicating with you. In fact, a few do this automatically and you have to turn it off. You MUST talk back or you are wasting your time. Social media is your customer’s (at least most businesses) preferred way of communication. Ignore at your own peril.
  • You have grand ideas for talking about your business or message but you have to remember to listen. Social media is a conversation. If you don’t listen and talk back to people, they won’t care what you have to say. Learn to check your messages on each of the channels you use. Many of them can be set up so that you receive an email or text when someone is communicating with you. In fact, a few do this automatically and you have to turn it off. You MUST talk back or you are wasting your time. Social media is your customer’s (at least most businesses) preferred way of communication. Ignore at your own peril.
  • Reputation Management is managing your perceived online reputation. What do people learn about you when they search for your name or business name? These are ways that you can make sure what is online about you is positive and/or true. You can’t truly delete anything that’s online but what you can do it bury it with good stuff. Most people don’t go beyond the first page so that first page is what you want to be good.Perform a vanity search. This is searching for your own name. Most call this “Googling yourself”. Google isn’t the only search engine. There’s AOL, Yahoo, Blekko and more. What do you find?If you can purchase your domain name from GoDaddy or some other host, buy it. http://www.yourname.com or http://www.yourbusinessname.com , They are inexpensive and are your digital real estate.Setup a monitoring tool such as Google Alerts. It’s free and once you’ve performed a vanity search, you can have Google continue to do it for you on a daily or as needed basis. It simply looks for the terms or words you setup and emails you when something new is found.Google is the dominant search engine with 65% of the market share so having your physical location and corresponding information correct with Google is extremely important. Enter into Google “google places” and it will allow you to set up a basic listing (like a phone book) for your physical business. This is important because many many services pull from Google’s database when someone searches for you. It also has a map and driving directions for the person that is searching. This information always shows up on the first page of Google.Setup a LinkedIn profile. It’s one of the most trusted sources of information on a person. It’s a resume and acts just that way. This shows up in position 3-4 on the first page of Google. This is by and large the most common tool used in professional settings. Sometimes it’s the only one used to research a person.Using all social media is in your best interest to control your message and image. Google highly ranks all social media and if you are using them regularly, you will completely control the message about you and your brand. Other than purchasing your domain name, everything here is free.The link is for more information about Reputation Management on my blog.
  • Crowdfunding: How to Harness Social Media Tools for Your Agency Fundraising

    1. 1. Crowdfunding: How to Harness Social Media Tools forYour Agency Fundraising Kerry RegoCalifornia Wellness Conference 4/16/13
    2. 2. Wouldn’t exist withoutcrowdfunding. 125,000 donors Avg.donation$1 or less
    3. 3. What is Crowdfunding?A collective effort of individuals whonetwork and pool their money,usually via the internet, to supportefforts initiated by other people ororganizations. Wikipedia $$
    4. 4. What to ExpectARE: ARE NOT:• Campaign based • Solution for all on page revenue woes• Accepts money • Easy, requiring no through credit effort card processor• Individual component• Best for specific projects or campaigns
    5. 5. Crowdfunding Sites•IndieGoGo•Razoo•Watsi•GoFundMe•Fundraise•CauseVox•Fundly
    6. 6. Where Do You Start? • Goal • Create a compelling story • Pick platform • Start with your network • Market your efforts • Communicate progress • Create meaningful rewards
    7. 7. Assets • Email Lists • Social Networks • Staff/Volunteers
    8. 8. Market Research or 5 W’s • WHO is the audience? • WHAT is their preference? • WHEN do they want to hear? • WHERE are they? • WHY are you there?* I like Pew Internet Research, Mashable, Comscore, and Hubspot as resources.
    9. 9. DON’Ts• Set unrealistic expectations• Think if you “build it they will come”• Forget to market• Discount small donations
    10. 10. Things to Consider • Sites look and feel • Ease of use • Payment processing • Fees • Marketing & social networking capabilities
    11. 11. Success is determined by the 30-45 daysbefore campaign starts
    12. 12. Kinds of Media•Bookmarking Pinterest•News Twitter
    13. 13. Kinds of Media•Networking Facebook•Photo/Video Flickr, Youtube
    14. 14. Kinds of Media•Email Marketing Constant Contact•Blogs Wordpress
    15. 15. Kinds of Media•Event Eventbrite•Mobile/Location Text, Foursquare
    16. 16. Case Study
    17. 17. Questions
    18. 18. THANK YOU! Kerry Rego ConsultingKerry@KerryRegoConsulting.com 707.520.4572

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