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Klout: The Good, the Bad and the Ugly
 

Klout: The Good, the Bad and the Ugly

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My presentation on Klout, given at the July 2012 meeting of the Social Media Club Orlando. Includes an overview of social scoring and influence, explains the difference between social scoring sites ...

My presentation on Klout, given at the July 2012 meeting of the Social Media Club Orlando. Includes an overview of social scoring and influence, explains the difference between social scoring sites Klout, Peerindex and Kred, and covers tips for improving your score.

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  • 18% of consumers trust influencers vs. 92% who trust brand advocates.\n\nSource: Infographic from Media Bistro: http://www.mediabistro.com/alltwitter/influencers-and-brand-advocates_b25466\n
  • http://speechdudes.wordpress.com/2011/12/30/having-no-clout-with-klout/\n\n\n
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  • Klout mines your content on linked social networks and identifies terms, then ranks you against others who talk about the same things.\n
  • http://corp.klout.com/blog/2010/08/better-know-the-klout-classes/\n
  • http://corp.klout.com/blog/2010/08/better-know-the-klout-classes/\n
  • October 2011: Algorithm adjusted, Klout scores plummet.\n\nKerfluffle: July 6th, we were all a perfect 10!\n\nAbout to change algorithm again: http://techland.time.com/2012/06/20/klout-a-good-idea-done-wrong/?iid=tl-main-feature\n\nYou stop posting (maybe because you’re working, on vacation or ill), and your score plummets. But what if you’re presenting at a conference, arguably at your highest point of influence, so you’re not posting? Brogan: “There’s no part of good marketing that’s like “Dance, Monkey, Dance!”\n\n
  • Freebies: Klout has awarded over 700,000 perks in more than 350 campaigns\n\nClients / employers: At least one social media expert maintains that any “social media expert” who doesn’t have a Klout score over 50 is a fake! People read those things. People hiring consultants or employees to work in this field don’t always have the experience themselves to separate the wheat from the chaff, and a simple numerical sorting system holds great appeal! Some accomplished, experienced job candidates have been turned down purely because their Klout score wasn’t high enough. Sure, you probably don’t want to work there anyway, but wouldn’t you rather get the offer and turn it down?\nhttp://www.krusecontrolinc.com/5-easy-ways-to-tell-if-your-automotive-social-media-expert-is-a-fake/\n\nDating site: uses Klout score. http://tawkify.com/\n
  • Brand Squads / Branded Communities tell you which influencers Klout associates with your company or topic; allows you to share and entice influencers with perks.  In Beta: right now only Klout and Red Bull have them.\n
  • Network! Don’t just collect followers. Find people who share your interests and reach out to them online. If you love muscle cars, share photos and tag people you know share that interest. If you’re a tech enthusiast, use an @ reply to give other influencers a heads up when you post, but only do this when you know the content to be of interest: don’t spam!\n\n\n\n
  • Systematically engage influencers, those with more Klout than you.\nDon’t worry too much about LinkedIn or 4sq. \nRemember to upload photos directly into FB sometimes (more weight)\nAdd photos to Tweets - more engagement.\nAsk for RTs - 4x more RTs! (HubSpot)\nhttp://blog.hubspot.com/blog/tabid/6307/bid/32801/6-Data-Backed-Tips-for-Getting-More-Retweets-Research.aspx\nTweet on weekends, FB during the week for highest amplification. \nFun facts: Wednesdays at 3:00 is the best time to post on FB! (Mashable). By contrast, tweets posted on the weekends had higher click through rates than those posted during the week. (Marketing Pilgrim) http://www.marketingpilgrim.com/2012/01/getting-more-clicks-on-twitter-infographic.html\n\nhttp://mashable.com/2012/05/09/best-time-to-post-on-facebook/\n \nIf you stop sharing, your Klout will drop. No content = no influence. Use a scheduling app like Buffer -- http://bufferapp.com -- to help you keep up. \n
  • Be strategic: Creating original content will increase your score, especially if it’s controversial and draws comments. Mix in curated content (RTs, links, etc.) to strike the right balance.\n\nActively engage: cultivate relationships with other influencers by asking thoughtful questions, participating in a Twitter chat or G+ hangout, or otherwise connect. The key is to add value, be respectful, and don’t forget to have fun!\n\n
  • Be strategic: Creating original content will increase your score, especially if it’s controversial and draws comments. Mix in curated content (RTs, links, etc.) to strike the right balance.\n\nActively engage: cultivate relationships with other influencers by asking thoughtful questions, participating in a Twitter chat or G+ hangout, or otherwise connect. The key is to add value, be respectful, and don’t forget to have fun!\n\n
  • Be strategic: Creating original content will increase your score, especially if it’s controversial and draws comments. Mix in curated content (RTs, links, etc.) to strike the right balance.\n\nActively engage: cultivate relationships with other influencers by asking thoughtful questions, participating in a Twitter chat or G+ hangout, or otherwise connect. The key is to add value, be respectful, and don’t forget to have fun!\n\n
  • Be strategic: Creating original content will increase your score, especially if it’s controversial and draws comments. Mix in curated content (RTs, links, etc.) to strike the right balance.\n\nActively engage: cultivate relationships with other influencers by asking thoughtful questions, participating in a Twitter chat or G+ hangout, or otherwise connect. The key is to add value, be respectful, and don’t forget to have fun!\n\n
  • If you have a Twitter profile, you have a Klout score, unless you’ve affirmatively deleted your Klout account! Check your score, decide whether it reflects your online image and, if not, either improve it or delete it. Whatever you do, don’t mention it to anyone else in the social media sphere, especially at industry conferences: it’s like walking around with a “Kick Me” sign taped to your back.\n
  • Kred: Transparent. Perfect score = 1,000. All graded relative. Attempts to integrate offline influence with online: http://www.business2community.com/social-media/klout-vs-kred-social-influence-comparison-0208745\n\nPeerIndex: \nNormalizes scores: 1-100 based on relative position. \nIt is possible to be “too active,” in which case you get hit for annoying your followers.\nhttp://www.peerindex.com/help/scores\n
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Klout: The Good, the Bad and the Ugly Klout: The Good, the Bad and the Ugly Presentation Transcript

  • The Good, the Bad & The Ugly Kerry O’Shea Gorgone, JD/MBA@KerryGorgone #SMCORL
  • About Me@KerryGorgone #SMCORL
  • Trust me! I’m a lawyer. Influencers Brand Advocates • Have an audience • Have connections • Somewhat trusted • More trusted • Goal: self promotion • Goal: help connections@KerryGorgone #SMCORL
  • Klout is... • “A measure of the things Klout measures.” - @SpeechDudes • “An important new business trend” - Schaefer • “Stupid.” - Brogan@KerryGorgone #SMCORL
  • What Klout Measures • True Reach: How many people you influence • Amplification: How much you influence them • Network Impact: The influence of your network@KerryGorgone #SMCORL
  • How does Klout work? • Klout identifies topics • Others +K you • Influence fluctuates@KerryGorgone #SMCORL
  • 16 Varieties of Klout • Celebrity • Syndicator • Taste Maker • Networker • Pundit • Socializer • Thought Leader • Activist • Broadcaster • Conversationalist • Curator • Dabbler • Feeder • Explorer@KerryGorgone #SMCORL
  • Recognize Anyone? • Celebrity • Pundit • Thought Leader • Broadcaster@KerryGorgone #SMCORL
  • Criticisms• Seriously? --->• Lack of Transparency• Can’t slow down!@KerryGorgone #SMCORL
  • Why do we care? • Perks • Clients and Employers • Even romantic prospects!@KerryGorgone #SMCORL
  • Klout for Brands • Targeting • Brand Squads - in BETA@KerryGorgone #SMCORL
  • Klout: It’s like High School• Make new friends@KerryGorgone #SMCORL
  • Increase Your Klout • △ FB and Twitter, and don’t forget G+ • ▽ LinkedIn and 4sq • Time posts for maximum engagement • Keep sharing!@KerryGorgone #SMCORL
  • Increase Your Klout • △ FB and Twitter, and don’t forget G+ • ▽ LinkedIn and 4sq • Time posts for maximum engagement • Keep sharing!@KerryGorgone #SMCORL
  • Increase Your Klout• Have a strategy• Actively engage Mark W. Schaefer, author www.returnoninfluence.com/ . .
  • Increase Your Klout• Have a strategy• Actively engage Mark W. Schaefer, author www.returnoninfluence.com/ . .
  • Increase Your Klout• Have a strategy• Actively engage Mark W. Schaefer, author www.returnoninfluence.com/ . .
  • Or... Don’t Play How to Opt Out: http://klout.com/corp/optout@KerryGorgone #SMCORL
  • Or... Don’t Play How to Opt Out: http://klout.com/corp/optout@KerryGorgone #SMCORL
  • Klout Alternatives@KerryGorgone #SMCORL
  • For Referencesdiigo.com/user/kerrygorgone/SMCORL @KerryGorgone #SMCORL!
  • Please RT!@KerryGorgone ruled at #SMCORL!