Leadership, Networkingand Legislative AdvocacyUsingSocial MediaLisa Gonzales, Ed.D. – Santa Clara COEBob Price, Ed.D. – Empire Union SDKevin Silberberg, Ed.D. – Standard Unified SDGabe Soumakian, Ed.D. – Oxnard UHSDDevin Vodicka, Ed.D. – Vista Unified SD http://bit.ly/acsasocial
outcomes• Explore web 2.0 tools that are low/no cost• Effectively network with your colleagues, communicate as leaders, and advocate with legislators and school communities• Explore the “do’s and don’ts” of social media
What is social media?Wikipedia50 DefinitionsDevin’s Definition: Content that can bepushed, pulled, liked, shared, fed, rated, ordiscussed
Why use it?Half of all adults use social network sitesFacebook statistics http://youtu.be/3SuNx0UrnEo
Social Media andEducationTool for learning?Communication withstaff, families, andcommunity
RecommendationsStart smallKeep number of people involved to aminimum when you beginBe clear about intent; we decided to amplifyour mission, vision, and valuesCommit to stay active—do not let yourcontent become out-of-dateUse photos and visualsConnect with others to build your audienceCelebrate the little thingsDevelop and leverage your own voice (iecontrol the message)Use tools such as socialoomph or hootsuiteto simplify processBe willing to learn!
Next StepsImplement new BoardPolicies and Admin RegsContinue to exploreopportunities to improvestudent learning throughsocial mediaContinue to leverage socialmedia as communicationtoolConnect with others tobuild extended learningcommunity