E-COMMUNICATION: SOCIALMEDIA TO ENGAGESTAKEHOLDERSJason Borgen – Santa Cruz COELisa Gonzales, Ed.D. – Santa Clara COEDevin...
OUTCOMES• Explore uses for web 2.0 tools and  social media to communicate and  collaborate• Learn about new tools to enhan...
WHAT IS SOCIALMEDIA?Wikipedia50 DefinitionsDevin’s Definition: Content that can bepushed, pulled, liked, shared, fed, rate...
WHY USE IT?Half of all adults use social network sitesFacebook statistics
SOCIAL MEDIAAND EDUCATIONTool for learning?Communication withstaff, families, andcommunityProfessional Growth
WHAT TO POST?Suggested topics:Post a variety of topics Test scores, field trips Any positive event – celebrate the littl...
DISTRICT WEB SITES
TWITTER
TWITTER
TWITTER WEBSITEINTEGRATION
FACEBOOK
YOUTUBE
BLOGS
BLOGS
DROPBOX
DOODLE
RECOMMENDATIONSStart smallKeep number of people involved to a minimum when you beginBe clear about intent; we decided to a...
RULES OF THUMBProtect student informationNever publish full student namesWe must have signed parental permission forms to ...
BOARD POLICIES
NEXT STEPSImplement new BoardPolicies and Admin RegsContinue to exploreopportunities to improvestudent learning throughsoc...
ON[THE]LINE
BYOD
SOCIAL MEDIAHANDBOOK
E-Communication for CSBA Conference
E-Communication for CSBA Conference
E-Communication for CSBA Conference
E-Communication for CSBA Conference
E-Communication for CSBA Conference
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E-Communication for CSBA Conference

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CSBA Conference proposal for November 2012

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  • SOCIAL MEDIA handbook
  • E-Communication for CSBA Conference

    1. 1. E-COMMUNICATION: SOCIALMEDIA TO ENGAGESTAKEHOLDERSJason Borgen – Santa Cruz COELisa Gonzales, Ed.D. – Santa Clara COEDevin Vodicka, Ed.D. – Vista USD http://bit.ly/csbaecommunication
    2. 2. OUTCOMES• Explore uses for web 2.0 tools and social media to communicate and collaborate• Learn about new tools to enhance your productivity and further your technology skills
    3. 3. WHAT IS SOCIALMEDIA?Wikipedia50 DefinitionsDevin’s Definition: Content that can bepushed, pulled, liked, shared, fed, rated, ordiscussed
    4. 4. WHY USE IT?Half of all adults use social network sitesFacebook statistics
    5. 5. SOCIAL MEDIAAND EDUCATIONTool for learning?Communication withstaff, families, andcommunityProfessional Growth
    6. 6. WHAT TO POST?Suggested topics:Post a variety of topics Test scores, field trips Any positive event – celebrate the little things Opportunities to improve student learning Calendar reminders Celebrations Helpful resources Decisions and details
    7. 7. DISTRICT WEB SITES
    8. 8. TWITTER
    9. 9. TWITTER
    10. 10. TWITTER WEBSITEINTEGRATION
    11. 11. FACEBOOK
    12. 12. YOUTUBE
    13. 13. BLOGS
    14. 14. BLOGS
    15. 15. DROPBOX
    16. 16. DOODLE
    17. 17. RECOMMENDATIONSStart smallKeep number of people involved to a minimum when you beginBe clear about intent; we decided to amplify our mission, vision,and valuesCommit to stay active—do not let your content become out-of-dateUse photos and visualsConnect with others to build your audienceCelebrate the little thingsDevelop and leverage your own voice (ie control the message)Use tools such as socialoomph or hootsuite to simplify processBe willing to learn!
    18. 18. RULES OF THUMBProtect student informationNever publish full student namesWe must have signed parental permission forms to post student photos, and do not post name with photoNever share confidential or privileged information about students or personnel(e.g., grades, attendance records, or other pupil/personnel record information)
    19. 19. BOARD POLICIES
    20. 20. NEXT STEPSImplement new BoardPolicies and Admin RegsContinue to exploreopportunities to improvestudent learning throughsocial mediaContinue to leverage socialmedia as communication tool School Site Pages PTA/FoundationsConnect with others to buildextended learningcommunity
    21. 21. ON[THE]LINE
    22. 22. BYOD
    23. 23. SOCIAL MEDIAHANDBOOK
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