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What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
What's all this fuss about content strategy?
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What's all this fuss about content strategy?

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I gave this talk at the very first Content Strategy Cape Town Meetup, in September 2010. It was meant as a pretty broad overview and history of the discipline of content strategy.

I gave this talk at the very first Content Strategy Cape Town Meetup, in September 2010. It was meant as a pretty broad overview and history of the discipline of content strategy.

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  • I realised I wasn’t a copywriter anymore. But what was I?
  • CS Forum 10 in Paris
  • Transcript

    • 1. What’s all this fuss about content strategy? Kerry-Anne Gilowey Cape Town Content Strategy Meetup 22 September 2010
    • 2. Back in the day…
    • 3. I thought I’d spotted the problem.
    • 4. But there was a bigger problem.
    • 5. Things that were not getting attention: Labelling Tone and style Business goals Brand voice Error messages Consistency Terminology User needs
    • 6. I needed a new identity.
    • 7. Turned out, content strategy was a thing.
    • 8. And it was bigger than I’d ever imagined.
    • 9.  
    • 10. Oh noes! We’re stranded! In Paris!
    • 11. What do content strategists do all day?
    • 12.  
    • 13. Identify user, business and stakeholder needs
    • 14. Carry out content audits and analyses Some sites are harder than others.
    • 15. Create style guides Instead of… we use… ensure make sure endeavour try wonderful killer
    • 16. Develop user-oriented IA
    • 17. Create content plans, menu taxonomies, and page templates
    • 18. Write error messages
    • 19. Set up editorial calendars
    • 20. “ But I’m n-n-not a c-c-content strategist. What can I d-d-do?”
    • 21. You can be a content champion.
    • 22. You can implement content strategy principles. <ul><li>Put content first </li></ul><ul><li>Plan for the creation of content </li></ul><ul><li>Understand your audience </li></ul><ul><li>Take a step back from your business </li></ul><ul><li>Be consistent </li></ul><ul><li>Keep control in a single place </li></ul>
    • 23. That’s all. For now. Join us on the web: http://www.meetup.com/cs-cape-town Kerry-Anne Gilowey | [email_address] | @kerry_anne

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