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Distant Land, Different Life - Midwest UX 2013
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Distant Land, Different Life - Midwest UX 2013

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Context and empathy are two words that have become increasingly ubiquitous – and rightly so. But how much do you truly understand about those from distant lands? In this presentation I spoke about …

Context and empathy are two words that have become increasingly ubiquitous – and rightly so. But how much do you truly understand about those from distant lands? In this presentation I spoke about what it’s really like to live in South Africa and suggested how place might provide a context to influence our thinking and work.


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  • 1. anne erry_ @k D!"#$%# L$%& D!ff(r(%# L!f( Kerry-Anne Gilowey Midwest UX, Grand Rapids MI 19 October 2013
  • 2. A !"#p$% &"!'()*
  • 3. I% 1989 “Gatting’s batting for blood!”
  • 4. 013 2
  • 5. ie nn Bo er yl T 013 2
  • 6. LE MP SI DS IN M ie nn Bo er yl T 013 2
  • 7. YAN BR MS DA A LE MP SI DS IN M ie nn Bo er yl T 013 2
  • 8. YAN BR MS DA A IE K O SM LE MP SI DS IN M ie nn Bo er yl T 013 2
  • 9. YAN BR MS DA A IE K O SM LE MP SI DS IN M ie nn Bo er yl T 013 2 JANE T JACK SON
  • 10. YAN BR MS DA A IE K O SM LE MP SI DS IN M ie nn Bo er yl T 013 2 HE T LES EAG JANE T JACK SON
  • 11. 1st world problems real problems
  • 12. South African problems 1st world problems real problems
  • 13. *cough* shutdown *cough*
  • 14. )( R$!%b*w N$#!*%
  • 15. )( R$!%b*w N$#!*% Diverse racial spread
  • 16. )( R$!%b*w N$#!*% Diverse racial spread Early immigrants from all over
  • 17. )( R$!%b*w N$#!*% Diverse racial spread Early immigrants from all over Many religions
  • 18. )( R$!%b*w N$#!*% Diverse racial spread Early immigrants from all over Many religions Eleven official languages
  • 19. I’m not the average South African.
  • 20. From http://adrianfrith.com/2013/09/08/dot-maps-of-racial-distribution-in-south-african-cities
  • 21. W( $r( r("*+r,(-.
  • 22. “Do you see yourselves as African?”
  • 23. TUNIS MOROCCO ALGIERS TUNISIA RABAT TRIPOLI CANARY ISLANDS (SPAIN) CAIRO ALGERIA LIBYA WESTERN SAHARA MAURITANIA NOUAKCHOTT MALI NIGER EGYPT SUDAN CHAD ERITREA SENEGAL THE GAMBIA BANJUL GUINEA-BISSAU DAKAR ASMARA BURKINA NIAMEY BAMAKO FASO BISSAU GUINEA CONAKRY FREETOWN OUAGADOUGOU KHARTOUM NIGERIA DJIBOUTI N’DJAMENA DJIBOUTI BENIN ADDIS ABUJA TOGO ABABA CENTRAL PORTOSIERRA LEONE GHANA ETHIOPIA NOVO AFRICAN REPUBLIC YAMOUSSOUKRO MONROVIA CAMEROON LOMÉ LIBERIA ACCRA BANGUI CÔTE MALABO D'IVOIRE YAOUNDÉ DEMOCRATIC UGANDA EQUATORIAL REPUBLIC GUINEA KAMPALA REP. OF THE CONGO LIBREVILLE RWANDA KENYA GABON OF THE NAIROBI CONGO KIGALI BURUNDI BUJUMBURA BRAZZAVILLE KINSHASA TANZANIA SOMALIA MOGADISHU DAR ES SALAAM LUANDA ANGOLA LILONGWE ZAMBIA MALAWI LUSAKA HARARE ZIMBABWE NAMIBIA BOTSWANA WINDHOEK GABORONE MASERU SOUTH AFRICA PRETORIA MOZAMBIQUE ANTANANARIVO MADAGASCAR MAPUTO MBABANE SWAZILAND LESOTHO
  • 24. F+r, f+r +w+*
  • 25. Visiting London? Yippee!
  • 26. One hour and seven minutes.
  • 27. S/*pp!%0 $%& "/!pp!%0 From http://vizual-statistix.tumblr.com/post/61439209750/the-united-states-postal-service-usps-simplifies
  • 28. From http://www.flickr.com/photos/antlers2/
  • 29. Ou rd igi t al h ud dl e From http://www.flickr.com/photos/antlers2/
  • 30. Conferences? What are those?
  • 31. D',')+$ -'&)+.!(
  • 32. I%#(r%(# +"$0( !% SA 41% of South Africans have internet access. From http://www.ideate.co.za/2013/07/29/internet-usage-in-south-africa-weve-come-a-long-way-since-1992-infographic/
  • 33. I%#(r%(# +"$0( !% SA 41% of South Africans have internet access. That’s just over 20 million people. From http://www.ideate.co.za/2013/07/29/internet-usage-in-south-africa-weve-come-a-long-way-since-1992-infographic/
  • 34. H*w &* w( ,*1p$r(? From http://money.cnn.com/interactive/technology/world-internet-users/
  • 35. H*w &* w( ,*1p$r(? From http://money.cnn.com/interactive/technology/world-internet-users/
  • 36. From http://www.flickr.com/photos/atomicshed/
  • 37. From http://www.flickr.com/photos/atomicshed/
  • 38. O N A D IN K AL RM
  • 39. B!0 %(w"!!!1!!
  • 40. B!0 %(w"!!!1!! This happened TWO DAYS AGO.
  • 41. A -'ff(r(.) (!"."#*
  • 42. M*b!.( !" 1$""!v( From http://www.flickr.com/photos/nycviarachel/
  • 43. M*b!.( !" 1$""!v( Banking innovation From http://www.flickr.com/photos/nycviarachel/
  • 44. M*b!.( !" 1$""!v( Banking innovation “Please call me” From http://www.flickr.com/photos/nycviarachel/
  • 45. M*b!.( !" 1$""!v( Banking innovation “Please call me” Prepaid is popular From http://www.flickr.com/photos/nycviarachel/
  • 46. M*b!.( !" 1$""!v( Banking innovation “Please call me” Prepaid is popular Airtime as currency From http://www.flickr.com/photos/nycviarachel/
  • 47. )( ,+rr(%# 2,/$%0( r$#(
  • 48. Receiving international payments can be tricky.
  • 49. B!" w#$" %&'( )" *'$+?
  • 50. I’m a content strategist.
  • 51. 1 AR A EL F TR AV IDE ND W
  • 52. 2 Get ou t of your comfo rt zone
  • 53. 3 Get to know your users
  • 54. 4 Get to know your wannabe users
  • 55. 5 Ask questions
  • 56. 6 d an st e er p l nd eo U t p re ha mo t ot re an n a th ke li a
  • 57. 7 Find out what you can learn from other places
  • 58. 8 Don’t emp hasise OTHERNE SS
  • 59. anne erry_ @k )$%3" f*r .!"#(%!%0! Kerry-Anne Gilowey kerryanne@augustsun.co.za