Content's Forgotten Corners – UX Craft Meetup

8,694
-1

Published on

The way that content creation has traditionally been positioned in organisations – usually as copywriting, and under the guardianship of the marketing team – has led to all kinds of important things slipping through the cracks and causing UX havoc later on.

Inscrutable error messages, badly truncated headlines, and conflicting factual information pop up like ghouls and ghosties on a House of Horror ride, and upset our users when least expected.

Published in: Design
0 Comments
77 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
8,694
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
81
Comments
0
Likes
77
Embeds 0
No embeds

No notes for slide

Content's Forgotten Corners – UX Craft Meetup

  1. CONTENT’S Forgotten Corners Kerry-Anne Gilowey UX Craft Meetup, Cape Town, 21 August 2014 @kerry_anne 1
  2. Lorem Oopsum™ Credit for the term Lorem Oopsum™ belongs to Lisa Maria Martin, a.k.a. @redsesame. Visit http://loremoopsum.tumblr.com/ for more blank-page goodness. 2
  3. Paging Trevor... 3
  4. Here! Right here!(!!!) 4
  5. Also here!(!!!) 5
  6. Why I didn’t study in 2011. 6
  7. Truncation is not a stra 7
  8. ? 8
  9. From guardiantruncationteam.tumblr.com 9
  10. “But your site said...” 10
  11. 11
  12. Hmmmm. 12
  13. Timing is everything 13
  14. This email was sent on 23 July. 14
  15. The article it links to was published on the website on 14 July. 15
  16. Seek, and ye shall... 16
  17. ... be confused and frustrated. 17
  18. I searched for macbook air ethernet adaptor. On page 1: 18
  19. I searched for macbook air ethernet adaptor. On page 5: 19
  20. Content Mauling System 20
  21. CMS dangers 21
  22. – Karen McGrane The Way Forward, CS Forum 2011 http://slideshare.net/KMcGrane/the-way-forward-whats-next-for-content-strategy 22
  23. OMGWTFBBQ? 23
  24. 24
  25. 25
  26. 25
  27. 25
  28. 25
  29. 25
  30. 25
  31. 25
  32. 25
  33. LOLWUT ? 26
  34. Unsubscribe. Get a fright. 27
  35. More corners 28
  36. Confirmation screens Oh please don’t make me choose! 29
  37. File names 30
  38. URL structure 31
  39. Digital document design Did they charge me twice? I (actually really) can’t tell. 32
  40. Let’s recap... 33
  41. A partial list of forgotten corners 34
  42. A partial list of forgotten corners Missing content 34
  43. A partial list of forgotten corners Missing content Layout and fit 34
  44. A partial list of forgotten corners Missing content Layout and fit Cross-channel consistency 34
  45. A partial list of forgotten corners Missing content Layout and fit Cross-channel consistency Editorial timing 34
  46. A partial list of forgotten corners Missing content Layout and fit Cross-channel consistency Editorial timing Modelling and metadata 34
  47. A partial list of forgotten corners Missing content Layout and fit Cross-channel consistency Editorial timing Modelling and metadata Author experience 34
  48. A partial list of forgotten corners Missing content Layout and fit Cross-channel consistency Editorial timing Modelling and metadata Author experience Error messages 34
  49. A partial list of forgotten corners Missing content Layout and fit Cross-channel consistency Editorial timing Modelling and metadata Author experience Error messages Alerts and notifications 34
  50. A partial list of forgotten corners Missing content Layout and fit Cross-channel consistency Editorial timing Modelling and metadata Author experience Error messages Alerts and notifications Confirmation screens 34
  51. A partial list of forgotten corners Missing content Layout and fit Cross-channel consistency Editorial timing Modelling and metadata Author experience Error messages Alerts and notifications Confirmation screens URL structure 34
  52. A partial list of forgotten corners Missing content Layout and fit Cross-channel consistency Editorial timing Modelling and metadata Author experience Error messages Alerts and notifications Confirmation screens URL structure Document design 34
  53. How do we fix this? 35
  54. Move on from the past 36
  55. Channels, channels everywhere Twitter Blog Facebook SMS Email Face to face Snail mail Call centre Print 37
  56. Content ≠ Marketing 38
  57. 39
  58. ( ) 40
  59. 41
  60. 42
  61. 43
  62. Use the customer journey 44
  63. Structured content 45
  64. Content models 46
  65. Structured writing briefs 47
  66. Rick Allen @epublishmedia 48
  67. Who? ...has authoring and editing rights? ...owns this piece of content? ...has to review this document? ...needs to be notified of changes? ...content lives on the home page? ...types of content do we NOT publish? ...metadata needs to be captured? What? ...should content be updated? ...should content be archived? ...should content be reviewed? When? 49
  68. “But I’m n-n-not a c-c-content strategist. What can I d-d-do?” 50
  69. Be a content champion! Put content first Plan for the creation of content Understand your audience Be consistent Keep control in a single place 51
  70. 52
  71. @kerry_anne Thanks for listening! Kerry-Anne Gilowey kerryanne@augustsun.co.za http://augustsun.co.za http://about.me/kerryanne 53
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×