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Presentation1

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  • 1. YELP
  • 2. History Of Yelp
    Founded officially in 2004
    Created by two PayPal Employees
    Jerry Stoppelman
    Russell Simmons
    It received funding from several investors in the amount of 17 million dollars
    San Francisco only
    Now has locations in 40 states and Canada, Ireland, Germany , France and the UK
    Projected profit by 2010 is 50 million dollars
  • 3. What is Yelp?
    Social networking site that allows members to review business in the area
    Including restaurant's, stores, clubs, hospitals, schools museums etc.
    Includes what they are looking for
    Five point rating system
    Hours of business and parking
    Written reviews
    Google maps
    Phone numbers and address etc.
  • 4. How is Yelp a Social Network?
    Members have profiles
    Friends
    Forums
    Chat
    Groups
    Build a community and trust
    Elite members offer credible reviews
    All ages
  • 5. Replaced the…
    Yelp replaced the phonebook
    Gave users the ability to find everything they were looking for in one place
    Quick, easy, painless
    Gives people a sense of how other people feel about a business instead of a food critic
  • 6. What makes it different
    It has a filter to filter out a business personal PR
    The site removes and suspicious reviews positive and negative
  • 7. Legal trouble
    Class action law suit from over 10 business
    Accusing Yelp of extortion
    Remove or add reviews if companies by advertisement
    Yelp denies
  • 8. Yelp trying to prove themselves
    Created a blog for small business
    “How to better manage your business reputation on sites like Yelp”
    Created a new feature that shows any comment removed from site and by who in the filter box
  • 9. Overall
    Yelp is great
    Allows a community to decided what is good
    Gives people the ability to connect
    Easy to use and convienent
    Good free advertisiment for local buisness through members comments
    Good for tourist and new people in town
  • 10. What will the future bring
    Yelp will continue to expand and grow in the United States
    The more business they have they will probably see more lawsuits
    They are already expanding world wide and I would expect to see even more growth.

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