DO YOU SEE
WHAT I’M SAYING?
The Fun and Awesome of
Video Closed Captioning,
Now With 80% Less Guilt Trip
1Thursday, October 10, 13
SO, WHY SHOULD WE DO THIS?
There might be a law or something.
OK, but why else should I create closed captions?
1. Online video subtitles increase video viewing by 40%
2. Google will do a darned good job of translating your video’s content into
dozens of languages, so people who aren’t native English speakers can
understand what’s going on.
3. Up to 40% of ﬁrst-page Google search results are video, and your captions
make a fantastic transcript, which is indexed, and can improve your SEO.
2Thursday, October 10, 13
Words get indexed by Google.
3Thursday, October 10, 13
EVERYONE DO IT?
"The problem today is, creating captioned media for
the web is still seen as very much a difﬁcult hands-on
process, which requires speciﬁc skills, technologies,
and/or software that is complex, expensive, and
intricate to work with. Because of this, creating
captioned media is often out-sourced to third-party,
for-proﬁt production houses, leaving the perception
that it is also an expensive proposition."
4Thursday, October 10, 13
HOW DO I DO IT?
Welcome to Amara ( www.amara.org )
Amara is composed of three main parts:
A subtitle creation and viewing tool (aka the widget)
A collaborative subtitling website
An open protocol for subtitle search/delivery
Everything Amara does is available under the open
source AGPL license.
5Thursday, October 10, 13
Ideally, academic staff who have captioning experience
Students -- assign one student to one class session
advantage of students is they should know the material
Students -- hireTAs / $30-$50 per hour lecture
Faculty -- especially for lectures that will be reused across semesters
8Thursday, October 10, 13
9Thursday, October 10, 13