Firefox Wants You

540 views

Published on

Presentation for

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
540
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Firefox Wants You

  1. 1. Firefox Wants You!<br />Presenter:<br />Kerim Kalamujić (kerminator)<br />http://www.mozilla.ba/<br />http://www.goddamnyou.info/<br />
  2. 2. Intro<br />More than 300 milion Firefox users worldwide<br />Firefox 3.5 released on June 30, 2009<br />Firefox 3.6 was supposed to be launched in November 2009<br />
  3. 3. What happens<br />Firefox 3.6 delayed<br />Released on January 21, 2010<br />No marketing campaign even though it was a long-waited product<br />We need to improve the impression!<br />
  4. 4. Firefox Wants You!<br />One day I got the idea<br />Inspired by not so noble “Uncle Sam wants you for the US Army” <br />Promoting not only Firefox, but Mozilla in general and Open Web (killing three birds with one stone)<br />Firefox Wants You for the Open Web!<br />
  5. 5. Firefox Wants You!<br />Ideas:<br />Website<br />Posters<br />T-shirts, stickers, buttons/badges, etc.<br />Avatar pictures for social media/forums/IM<br />Your ideas?<br />
  6. 6. Website<br />A central place for the entire campaign<br />It could serve not only as a marketing website but also as an educational tool<br />Mockup: http://www.firefoxwantsyou.net/mockup.jpg<br />
  7. 7. Website<br />Tell a friend<br />Educational content<br />Download section<br />“Join the Open Web Army” (it could use a better name :))<br />
  8. 8. Please note that<br />This is just an idea for a marketing campaign<br />It doesn’t have to be any of the things mentioned in this presentation<br />Your ideas/suggestions are more than WELCOME! <br />
  9. 9. Further discussion<br />Mozilla Marketing Mailing List<br />#marketing IRC channel (irc://irc.mozilla.org/)<br />Via email: kerim@mozilla.ba<br />

×