Intro More than 300 milion Firefox users worldwide Firefox 3.5 released on June 30, 2009 Firefox 3.6 was supposed to be launched in November 2009
What happens Firefox 3.6 delayed Released on January 21, 2010 No marketing campaign even though it was a long-waited product We need to improve the impression!
Firefox Wants You! One day I got the idea Inspired by not so noble “Uncle Sam wants you for the US Army” Promoting not only Firefox, but Mozilla in general and Open Web (killing three birds with one stone) Firefox Wants You for the Open Web!
Firefox Wants You! Ideas: Website Posters T-shirts, stickers, buttons/badges, etc. Avatar pictures for social media/forums/IM Your ideas?
Website A central place for the entire campaign It could serve not only as a marketing website but also as an educational tool Mockup: http://www.firefoxwantsyou.net/mockup.jpg
Website Tell a friend Educational content Download section “Join the Open Web Army” (it could use a better name :))
Please note that This is just an idea for a marketing campaign It doesn’t have to be any of the things mentioned in this presentation Your ideas/suggestions are more than WELCOME!
Further discussion Mozilla Marketing Mailing List #marketing IRC channel (irc://irc.mozilla.org/) Via email: firstname.lastname@example.org