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Firefox Wants You
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Transcript

  • 1. Firefox Wants You!
    Presenter:
    Kerim Kalamujić (kerminator)
    http://www.mozilla.ba/
    http://www.goddamnyou.info/
  • 2. Intro
    More than 300 milion Firefox users worldwide
    Firefox 3.5 released on June 30, 2009
    Firefox 3.6 was supposed to be launched in November 2009
  • 3. What happens
    Firefox 3.6 delayed
    Released on January 21, 2010
    No marketing campaign even though it was a long-waited product
    We need to improve the impression!
  • 4. Firefox Wants You!
    One day I got the idea
    Inspired by not so noble “Uncle Sam wants you for the US Army” 
    Promoting not only Firefox, but Mozilla in general and Open Web (killing three birds with one stone)
    Firefox Wants You for the Open Web!
  • 5. Firefox Wants You!
    Ideas:
    Website
    Posters
    T-shirts, stickers, buttons/badges, etc.
    Avatar pictures for social media/forums/IM
    Your ideas?
  • 6. Website
    A central place for the entire campaign
    It could serve not only as a marketing website but also as an educational tool
    Mockup: http://www.firefoxwantsyou.net/mockup.jpg
  • 7. Website
    Tell a friend
    Educational content
    Download section
    “Join the Open Web Army” (it could use a better name :))
  • 8. Please note that
    This is just an idea for a marketing campaign
    It doesn’t have to be any of the things mentioned in this presentation
    Your ideas/suggestions are more than WELCOME! 
  • 9. Further discussion
    Mozilla Marketing Mailing List
    #marketing IRC channel (irc://irc.mozilla.org/)
    Via email: kerim@mozilla.ba