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The Order of the                      Blood & the Blade                          Birsch I Finch I Quarles I RaeMonday, Apr...
{Dark Horse}Monday, April 9, 12                  2
Business Objective                      Grow market share in “tap comics” to                        surpass DC Comics and ...
“Tap Comics”Monday, April 9, 12                  4
Who owns tablets?          • 3 in 10 people in the U.S. own a tablet          • Used by all ages          • 61% of e-reade...
Story time.Monday, April 9, 12                 6
SERIES ONEMonday, April 9, 12                7
July.Monday, April 9, 12           8
Meet Richard Kyle.Monday, April 9, 12                        9
Monday, April 9, 12   10
Meet Camilla Price. She’s a      reporter, charged with covering       Kyle’s presidential campaign.Monday, April 9, 12   ...
Kyle’s campaign is funded by                    a group of            five wealthy individuals.Monday, April 9, 12        ...
1. James Randall,Military Strategist                         Alias: “General Gonzo”                      2. Samuel Park, C...
The Five are all part of    a fraternal order called The Order of           the Blood & the Blade.Monday, April 9, 12     ...
By the end of the first series,        Kyle begins to speculate whether         The Five are up to no good.Monday, April 9...
SERIES TWOMonday, April 9, 12                16
August.Monday, April 9, 12             17
Kyle discovers that Dr. Death’s                 corporation has discovered                      a vaccine for ebola.Monday...
Monday, April 9, 12   19
Monday, April 9, 12   20
Monday, April 9, 12   21
Monday, April 9, 12   22
He’s keeping the vaccine a secret,   and Kyle wants to know why.Monday, April 9, 12                    23
Kyle & Camilla work together to           try to understand The Five’s                     mission.Monday, April 9, 12    ...
When The Five realizes that Kyle              could potentially leak their secrets,             they begin sabotaging his ...
They threaten his family & his                      campaign staff.Monday, April 9, 12                             26
They threaten                        Camilla.Monday, April 9, 12                   27
SERIES THREEMonday, April 9, 12      28
September.Monday, April 9, 12                29
Kyle discovers that one of             Rhoads’ venture capital           endeavors is funding a new            natural ene...
Rhoads is keeping the       resource a secret, even    though it could be the key to     Society’s oil independence.Monday...
You guessed it... Kyle &     Camilla want to know why he’s           keeping the secret.Monday, April 9, 12               ...
SERIES FOURMonday, April 9, 12           33
October.Monday, April 9, 12              34
Kyle learns that the Iron                      Maiden has built technology                       that can allow humans to ...
Camilla is acting strange, and      Kyle isn’t sure why.Monday, April 9, 12                 36
Then he discovers that The          Five have been operating a           submarine headquarters.Monday, April 9, 12       ...
He starts to think that he should       disassociate himself with The Five,         but the election is drawing near      ...
SERIES FIVEMonday, April 9, 12                 39
November.Monday, April 9, 12               40
Unbeknownst to Kyle,        The Five has been preparing           to take over Society.Monday, April 9, 12                ...
They have vaccinated                chosen members with the                  ebola vaccine, and are                going t...
They are prepared to                      assume oil independence                      using their new natural            ...
They need Kyle to win the        election so that they can force          him to stage the takeover,         keeping The O...
Camilla reveals that she is part       of The Order. She has been       using Kyle for information       about Society’s g...
Kyle is forced to join          The Order. If he doesn’t,           they will kill his family         and expose all of hi...
Kyle is elected, and The Order takes over Society.Monday, April 9, 12          47
HISTORYMonday, April 9, 12             48
The Age of AnxietyMonday, April 9, 12                        49
Monday, April 9, 12   50
Monday, April 9, 12   51
Monday, April 9, 12   52
The Number FiveMonday, April 9, 12                     53
LAUNCHMonday, April 9, 12            54
Monday, April 9, 12   55
Conventions               •October 11-14, 2012 (NY)               •March 1-3, 2013 (Seattle)               •Intimate conve...
Advertising                      •Distribute Newspapers/Flyers                      •Campaign Posters & Buttons           ...
{Facebook}Monday, April 9, 12                58
Monday, April 9, 12   59
{Twitter}Monday, April 9, 12               60
APPENDIXMonday, April 9, 12              61
Who is buying books?               • Average Age of Book Buyers: 42               • 65% of purchasers are female          ...
Conspiracy Theory                            Web Traffic        • AboveTopSecret.com                 • InfoWars.com       ...
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The Blood and the Blade

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Transcript of "The Blood and the Blade"

  1. 1. The Order of the Blood & the Blade Birsch I Finch I Quarles I RaeMonday, April 9, 12 1
  2. 2. {Dark Horse}Monday, April 9, 12 2
  3. 3. Business Objective Grow market share in “tap comics” to surpass DC Comics and become second in the market.Monday, April 9, 12 3
  4. 4. “Tap Comics”Monday, April 9, 12 4
  5. 5. Who owns tablets? • 3 in 10 people in the U.S. own a tablet • Used by all ages • 61% of e-readers are female (Nielsen) • Average HHI of e-readers is $75,000+ (Pew) • 30% of those who use e-readers read more than 20 books per year; more than any other reader demographic • Portable • Instantly downloadable contentMonday, April 9, 12 5
  6. 6. Story time.Monday, April 9, 12 6
  7. 7. SERIES ONEMonday, April 9, 12 7
  8. 8. July.Monday, April 9, 12 8
  9. 9. Meet Richard Kyle.Monday, April 9, 12 9
  10. 10. Monday, April 9, 12 10
  11. 11. Meet Camilla Price. She’s a reporter, charged with covering Kyle’s presidential campaign.Monday, April 9, 12 11
  12. 12. Kyle’s campaign is funded by a group of five wealthy individuals.Monday, April 9, 12 12
  13. 13. 1. James Randall,Military Strategist Alias: “General Gonzo” 2. Samuel Park, Chemist Alias: “Dr. Death” 3. Molly Pratt, Engineer Alias: “Iron Maiden” 4. Allen, Historian Alias: “The Bookkeeper” 5. Preston Rhoads Powers, Venture Capitalist Alias: “Rhoads”Monday, April 9, 12 13
  14. 14. The Five are all part of a fraternal order called The Order of the Blood & the Blade.Monday, April 9, 12 14
  15. 15. By the end of the first series, Kyle begins to speculate whether The Five are up to no good.Monday, April 9, 12 15
  16. 16. SERIES TWOMonday, April 9, 12 16
  17. 17. August.Monday, April 9, 12 17
  18. 18. Kyle discovers that Dr. Death’s corporation has discovered a vaccine for ebola.Monday, April 9, 12 18
  19. 19. Monday, April 9, 12 19
  20. 20. Monday, April 9, 12 20
  21. 21. Monday, April 9, 12 21
  22. 22. Monday, April 9, 12 22
  23. 23. He’s keeping the vaccine a secret, and Kyle wants to know why.Monday, April 9, 12 23
  24. 24. Kyle & Camilla work together to try to understand The Five’s mission.Monday, April 9, 12 24
  25. 25. When The Five realizes that Kyle could potentially leak their secrets, they begin sabotaging his campaign.Monday, April 9, 12 25
  26. 26. They threaten his family & his campaign staff.Monday, April 9, 12 26
  27. 27. They threaten Camilla.Monday, April 9, 12 27
  28. 28. SERIES THREEMonday, April 9, 12 28
  29. 29. September.Monday, April 9, 12 29
  30. 30. Kyle discovers that one of Rhoads’ venture capital endeavors is funding a new natural energy resource.Monday, April 9, 12 30
  31. 31. Rhoads is keeping the resource a secret, even though it could be the key to Society’s oil independence.Monday, April 9, 12 31
  32. 32. You guessed it... Kyle & Camilla want to know why he’s keeping the secret.Monday, April 9, 12 32
  33. 33. SERIES FOURMonday, April 9, 12 33
  34. 34. October.Monday, April 9, 12 34
  35. 35. Kyle learns that the Iron Maiden has built technology that can allow humans to survive at unprecedented submarine depths.Monday, April 9, 12 35
  36. 36. Camilla is acting strange, and Kyle isn’t sure why.Monday, April 9, 12 36
  37. 37. Then he discovers that The Five have been operating a submarine headquarters.Monday, April 9, 12 37
  38. 38. He starts to think that he should disassociate himself with The Five, but the election is drawing near and he needs financial support.Monday, April 9, 12 38
  39. 39. SERIES FIVEMonday, April 9, 12 39
  40. 40. November.Monday, April 9, 12 40
  41. 41. Unbeknownst to Kyle, The Five has been preparing to take over Society.Monday, April 9, 12 41
  42. 42. They have vaccinated chosen members with the ebola vaccine, and are going to release the virus into Society.Monday, April 9, 12 42
  43. 43. They are prepared to assume oil independence using their new natural energy resource.Monday, April 9, 12 43
  44. 44. They need Kyle to win the election so that they can force him to stage the takeover, keeping The Order a secret.Monday, April 9, 12 44
  45. 45. Camilla reveals that she is part of The Order. She has been using Kyle for information about Society’s government the entire time.Monday, April 9, 12 45
  46. 46. Kyle is forced to join The Order. If he doesn’t, they will kill his family and expose all of his secrets.Monday, April 9, 12 46
  47. 47. Kyle is elected, and The Order takes over Society.Monday, April 9, 12 47
  48. 48. HISTORYMonday, April 9, 12 48
  49. 49. The Age of AnxietyMonday, April 9, 12 49
  50. 50. Monday, April 9, 12 50
  51. 51. Monday, April 9, 12 51
  52. 52. Monday, April 9, 12 52
  53. 53. The Number FiveMonday, April 9, 12 53
  54. 54. LAUNCHMonday, April 9, 12 54
  55. 55. Monday, April 9, 12 55
  56. 56. Conventions •October 11-14, 2012 (NY) •March 1-3, 2013 (Seattle) •Intimate conventions •Heavy focus on comic books •Attended by primary readership •Future presence at San Diego Comicon could occur concurrent with merchandisingMonday, April 9, 12 56
  57. 57. Advertising •Distribute Newspapers/Flyers •Campaign Posters & Buttons •Facebook Page •Twitter Feed •Mock Campaign WebsiteMonday, April 9, 12 57
  58. 58. {Facebook}Monday, April 9, 12 58
  59. 59. Monday, April 9, 12 59
  60. 60. {Twitter}Monday, April 9, 12 60
  61. 61. APPENDIXMonday, April 9, 12 61
  62. 62. Who is buying books? • Average Age of Book Buyers: 42 • 65% of purchasers are female • Baby Boomers purchased 32% of books in 2010 • 33% of Fiction purchases in 2010 were Romance or Espionage/Thriller • 27% of books purchased were through e-commerce • 56% of book buyers read online magazines in 2010Monday, April 9, 12 62
  63. 63. Conspiracy Theory Web Traffic • AboveTopSecret.com • InfoWars.com Page Views: Page Views: 1.3 million/month 811,000/month (U.S.) 1.4 million/month (global) Age: 55-64, 65+ Age: 18-24, 55-64 Primarily MaleMonday, April 9, 12 63
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