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The Blood and the Blade

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  • 1. The Order of the Blood & the Blade Birsch I Finch I Quarles I RaeMonday, April 9, 12 1
  • 2. {Dark Horse}Monday, April 9, 12 2
  • 3. Business Objective Grow market share in “tap comics” to surpass DC Comics and become second in the market.Monday, April 9, 12 3
  • 4. “Tap Comics”Monday, April 9, 12 4
  • 5. Who owns tablets? • 3 in 10 people in the U.S. own a tablet • Used by all ages • 61% of e-readers are female (Nielsen) • Average HHI of e-readers is $75,000+ (Pew) • 30% of those who use e-readers read more than 20 books per year; more than any other reader demographic • Portable • Instantly downloadable contentMonday, April 9, 12 5
  • 6. Story time.Monday, April 9, 12 6
  • 7. SERIES ONEMonday, April 9, 12 7
  • 8. July.Monday, April 9, 12 8
  • 9. Meet Richard Kyle.Monday, April 9, 12 9
  • 10. Monday, April 9, 12 10
  • 11. Meet Camilla Price. She’s a reporter, charged with covering Kyle’s presidential campaign.Monday, April 9, 12 11
  • 12. Kyle’s campaign is funded by a group of five wealthy individuals.Monday, April 9, 12 12
  • 13. 1. James Randall,Military Strategist Alias: “General Gonzo” 2. Samuel Park, Chemist Alias: “Dr. Death” 3. Molly Pratt, Engineer Alias: “Iron Maiden” 4. Allen, Historian Alias: “The Bookkeeper” 5. Preston Rhoads Powers, Venture Capitalist Alias: “Rhoads”Monday, April 9, 12 13
  • 14. The Five are all part of a fraternal order called The Order of the Blood & the Blade.Monday, April 9, 12 14
  • 15. By the end of the first series, Kyle begins to speculate whether The Five are up to no good.Monday, April 9, 12 15
  • 16. SERIES TWOMonday, April 9, 12 16
  • 17. August.Monday, April 9, 12 17
  • 18. Kyle discovers that Dr. Death’s corporation has discovered a vaccine for ebola.Monday, April 9, 12 18
  • 19. Monday, April 9, 12 19
  • 20. Monday, April 9, 12 20
  • 21. Monday, April 9, 12 21
  • 22. Monday, April 9, 12 22
  • 23. He’s keeping the vaccine a secret, and Kyle wants to know why.Monday, April 9, 12 23
  • 24. Kyle & Camilla work together to try to understand The Five’s mission.Monday, April 9, 12 24
  • 25. When The Five realizes that Kyle could potentially leak their secrets, they begin sabotaging his campaign.Monday, April 9, 12 25
  • 26. They threaten his family & his campaign staff.Monday, April 9, 12 26
  • 27. They threaten Camilla.Monday, April 9, 12 27
  • 28. SERIES THREEMonday, April 9, 12 28
  • 29. September.Monday, April 9, 12 29
  • 30. Kyle discovers that one of Rhoads’ venture capital endeavors is funding a new natural energy resource.Monday, April 9, 12 30
  • 31. Rhoads is keeping the resource a secret, even though it could be the key to Society’s oil independence.Monday, April 9, 12 31
  • 32. You guessed it... Kyle & Camilla want to know why he’s keeping the secret.Monday, April 9, 12 32
  • 33. SERIES FOURMonday, April 9, 12 33
  • 34. October.Monday, April 9, 12 34
  • 35. Kyle learns that the Iron Maiden has built technology that can allow humans to survive at unprecedented submarine depths.Monday, April 9, 12 35
  • 36. Camilla is acting strange, and Kyle isn’t sure why.Monday, April 9, 12 36
  • 37. Then he discovers that The Five have been operating a submarine headquarters.Monday, April 9, 12 37
  • 38. He starts to think that he should disassociate himself with The Five, but the election is drawing near and he needs financial support.Monday, April 9, 12 38
  • 39. SERIES FIVEMonday, April 9, 12 39
  • 40. November.Monday, April 9, 12 40
  • 41. Unbeknownst to Kyle, The Five has been preparing to take over Society.Monday, April 9, 12 41
  • 42. They have vaccinated chosen members with the ebola vaccine, and are going to release the virus into Society.Monday, April 9, 12 42
  • 43. They are prepared to assume oil independence using their new natural energy resource.Monday, April 9, 12 43
  • 44. They need Kyle to win the election so that they can force him to stage the takeover, keeping The Order a secret.Monday, April 9, 12 44
  • 45. Camilla reveals that she is part of The Order. She has been using Kyle for information about Society’s government the entire time.Monday, April 9, 12 45
  • 46. Kyle is forced to join The Order. If he doesn’t, they will kill his family and expose all of his secrets.Monday, April 9, 12 46
  • 47. Kyle is elected, and The Order takes over Society.Monday, April 9, 12 47
  • 48. HISTORYMonday, April 9, 12 48
  • 49. The Age of AnxietyMonday, April 9, 12 49
  • 50. Monday, April 9, 12 50
  • 51. Monday, April 9, 12 51
  • 52. Monday, April 9, 12 52
  • 53. The Number FiveMonday, April 9, 12 53
  • 54. LAUNCHMonday, April 9, 12 54
  • 55. Monday, April 9, 12 55
  • 56. Conventions •October 11-14, 2012 (NY) •March 1-3, 2013 (Seattle) •Intimate conventions •Heavy focus on comic books •Attended by primary readership •Future presence at San Diego Comicon could occur concurrent with merchandisingMonday, April 9, 12 56
  • 57. Advertising •Distribute Newspapers/Flyers •Campaign Posters & Buttons •Facebook Page •Twitter Feed •Mock Campaign WebsiteMonday, April 9, 12 57
  • 58. {Facebook}Monday, April 9, 12 58
  • 59. Monday, April 9, 12 59
  • 60. {Twitter}Monday, April 9, 12 60
  • 61. APPENDIXMonday, April 9, 12 61
  • 62. Who is buying books? • Average Age of Book Buyers: 42 • 65% of purchasers are female • Baby Boomers purchased 32% of books in 2010 • 33% of Fiction purchases in 2010 were Romance or Espionage/Thriller • 27% of books purchased were through e-commerce • 56% of book buyers read online magazines in 2010Monday, April 9, 12 62
  • 63. Conspiracy Theory Web Traffic • AboveTopSecret.com • InfoWars.com Page Views: Page Views: 1.3 million/month 811,000/month (U.S.) 1.4 million/month (global) Age: 55-64, 65+ Age: 18-24, 55-64 Primarily MaleMonday, April 9, 12 63