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The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
The Blood and the Blade
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The Blood and the Blade

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  • 1. The Order of the Blood & the Blade Birsch I Finch I Quarles I RaeMonday, April 9, 12 1
  • 2. {Dark Horse}Monday, April 9, 12 2
  • 3. Business Objective Grow market share in “tap comics” to surpass DC Comics and become second in the market.Monday, April 9, 12 3
  • 4. “Tap Comics”Monday, April 9, 12 4
  • 5. Who owns tablets? • 3 in 10 people in the U.S. own a tablet • Used by all ages • 61% of e-readers are female (Nielsen) • Average HHI of e-readers is $75,000+ (Pew) • 30% of those who use e-readers read more than 20 books per year; more than any other reader demographic • Portable • Instantly downloadable contentMonday, April 9, 12 5
  • 6. Story time.Monday, April 9, 12 6
  • 7. SERIES ONEMonday, April 9, 12 7
  • 8. July.Monday, April 9, 12 8
  • 9. Meet Richard Kyle.Monday, April 9, 12 9
  • 10. Monday, April 9, 12 10
  • 11. Meet Camilla Price. She’s a reporter, charged with covering Kyle’s presidential campaign.Monday, April 9, 12 11
  • 12. Kyle’s campaign is funded by a group of five wealthy individuals.Monday, April 9, 12 12
  • 13. 1. James Randall,Military Strategist Alias: “General Gonzo” 2. Samuel Park, Chemist Alias: “Dr. Death” 3. Molly Pratt, Engineer Alias: “Iron Maiden” 4. Allen, Historian Alias: “The Bookkeeper” 5. Preston Rhoads Powers, Venture Capitalist Alias: “Rhoads”Monday, April 9, 12 13
  • 14. The Five are all part of a fraternal order called The Order of the Blood & the Blade.Monday, April 9, 12 14
  • 15. By the end of the first series, Kyle begins to speculate whether The Five are up to no good.Monday, April 9, 12 15
  • 16. SERIES TWOMonday, April 9, 12 16
  • 17. August.Monday, April 9, 12 17
  • 18. Kyle discovers that Dr. Death’s corporation has discovered a vaccine for ebola.Monday, April 9, 12 18
  • 19. Monday, April 9, 12 19
  • 20. Monday, April 9, 12 20
  • 21. Monday, April 9, 12 21
  • 22. Monday, April 9, 12 22
  • 23. He’s keeping the vaccine a secret, and Kyle wants to know why.Monday, April 9, 12 23
  • 24. Kyle & Camilla work together to try to understand The Five’s mission.Monday, April 9, 12 24
  • 25. When The Five realizes that Kyle could potentially leak their secrets, they begin sabotaging his campaign.Monday, April 9, 12 25
  • 26. They threaten his family & his campaign staff.Monday, April 9, 12 26
  • 27. They threaten Camilla.Monday, April 9, 12 27
  • 28. SERIES THREEMonday, April 9, 12 28
  • 29. September.Monday, April 9, 12 29
  • 30. Kyle discovers that one of Rhoads’ venture capital endeavors is funding a new natural energy resource.Monday, April 9, 12 30
  • 31. Rhoads is keeping the resource a secret, even though it could be the key to Society’s oil independence.Monday, April 9, 12 31
  • 32. You guessed it... Kyle & Camilla want to know why he’s keeping the secret.Monday, April 9, 12 32
  • 33. SERIES FOURMonday, April 9, 12 33
  • 34. October.Monday, April 9, 12 34
  • 35. Kyle learns that the Iron Maiden has built technology that can allow humans to survive at unprecedented submarine depths.Monday, April 9, 12 35
  • 36. Camilla is acting strange, and Kyle isn’t sure why.Monday, April 9, 12 36
  • 37. Then he discovers that The Five have been operating a submarine headquarters.Monday, April 9, 12 37
  • 38. He starts to think that he should disassociate himself with The Five, but the election is drawing near and he needs financial support.Monday, April 9, 12 38
  • 39. SERIES FIVEMonday, April 9, 12 39
  • 40. November.Monday, April 9, 12 40
  • 41. Unbeknownst to Kyle, The Five has been preparing to take over Society.Monday, April 9, 12 41
  • 42. They have vaccinated chosen members with the ebola vaccine, and are going to release the virus into Society.Monday, April 9, 12 42
  • 43. They are prepared to assume oil independence using their new natural energy resource.Monday, April 9, 12 43
  • 44. They need Kyle to win the election so that they can force him to stage the takeover, keeping The Order a secret.Monday, April 9, 12 44
  • 45. Camilla reveals that she is part of The Order. She has been using Kyle for information about Society’s government the entire time.Monday, April 9, 12 45
  • 46. Kyle is forced to join The Order. If he doesn’t, they will kill his family and expose all of his secrets.Monday, April 9, 12 46
  • 47. Kyle is elected, and The Order takes over Society.Monday, April 9, 12 47
  • 48. HISTORYMonday, April 9, 12 48
  • 49. The Age of AnxietyMonday, April 9, 12 49
  • 50. Monday, April 9, 12 50
  • 51. Monday, April 9, 12 51
  • 52. Monday, April 9, 12 52
  • 53. The Number FiveMonday, April 9, 12 53
  • 54. LAUNCHMonday, April 9, 12 54
  • 55. Monday, April 9, 12 55
  • 56. Conventions •October 11-14, 2012 (NY) •March 1-3, 2013 (Seattle) •Intimate conventions •Heavy focus on comic books •Attended by primary readership •Future presence at San Diego Comicon could occur concurrent with merchandisingMonday, April 9, 12 56
  • 57. Advertising •Distribute Newspapers/Flyers •Campaign Posters & Buttons •Facebook Page •Twitter Feed •Mock Campaign WebsiteMonday, April 9, 12 57
  • 58. {Facebook}Monday, April 9, 12 58
  • 59. Monday, April 9, 12 59
  • 60. {Twitter}Monday, April 9, 12 60
  • 61. APPENDIXMonday, April 9, 12 61
  • 62. Who is buying books? • Average Age of Book Buyers: 42 • 65% of purchasers are female • Baby Boomers purchased 32% of books in 2010 • 33% of Fiction purchases in 2010 were Romance or Espionage/Thriller • 27% of books purchased were through e-commerce • 56% of book buyers read online magazines in 2010Monday, April 9, 12 62
  • 63. Conspiracy Theory Web Traffic • AboveTopSecret.com • InfoWars.com Page Views: Page Views: 1.3 million/month 811,000/month (U.S.) 1.4 million/month (global) Age: 55-64, 65+ Age: 18-24, 55-64 Primarily MaleMonday, April 9, 12 63

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