1. Kerith Rae, Mike Razim, Jessica Sartoretto

2. Coty Vision
“To uphold François Coty's
spirit of innovation...
Heritage product,
not just in terms of
but also in retail methods
+
and experience creation.
Ifornovationare what
n beauty
An adventurous mindset and
passion
will drive Coty successfully
from today into tomorrow.”

3. Consumer Trends
Hyper-personalization Accessibility

4. Current Fragrance Industry

5. Current Fragrance Industry

6. Current Fragrance Industry
Will adding another fragrance
revolutionize an industry awash
with look-alike alternatives?

7. Current Fragrance Industry
NO

8. But What Will?
Heritage Hyper-personalization
+ +
Innovation Accessibility

9. Introducing...
Paragon
A fragrance that revolutionizes the
consumer purchase process by injecting
hyper-personalization and accessibility
into a stagnant industry.

10. User Experience
1. Portal
3 Easy Steps
Paragon.com
Paragon I Want A Sample!
Heritage
Innovation
Send a Gift
Design My Own
a model of excellence & perfection
Contact Us
Paragon is a fragrance that addresses a big consumer-facing industry. An industry with high
prices and endless products where- because of fashion and style- the product will always
resist being commoditized. The model that Paragon boasts is an all-encompassing solution to
a fragmented market that revolutionizes the way consumers purchase and experience
fragrances. A hyper-personal and easily accessible online world now exists with the advent of
Paragon. We are the model for excellence and perfection.

11. User Experience
2. Personalize
Paragon.com
Paragon Send a Gift I Want A Sample!
Heritage
Innovation
Size
Send a Gift
Design My Own
Contact Us
3.4 oz. 2.5 oz. 1.7 oz.

12. User Experience
2. Personalize
Paragon.com
Paragon Send a Gift I Want A Sample!
Heritage
Innovation
Color
Send a Gift
Design My Own
Contact Us

13. User Experience
2. Personalize
Paragon.com
Paragon Send a Gift I Want A Sample!
Heritage
Innovation
Scent
Send a Gift
Design My Own
Fruit Floral Citrus Gift
Contact Us
Tart Guava Wild Orchid Key Lime Let the
Passion Fruit Violet Green Pear recipient
Orange Litchi choose!
Blossom

14. User Experience
2. Personalize
Paragon.com
Paragon Send a Gift I Want A Sample!
Heritage
Innovation
Engrave
Send a Gift
Design My Own
Contact Us I hope life treats you kind
And I hope you have all you've dreamed of.
And I wish to you, joy and happiness.
But above all this, I wish you love.
And I will always love you.

15. User Experience
3. Purchase
Paragon.com
Paragon Send a Gift I Want A Sample!
Heritage
Innovation
Send!
Send a Gift
Design My Own
Contact Us
Thank You for your Purchase!

16. User Experience
To the Woman I Cherish Most-
I can’t believe it has been three years. The time we have spent
together is proof that time flies when you’re having fun, it
seems like just yesterday we were sharing our first dance. I
hope this bottle reminds you of those moments forever....
Love Always, David

17. Packaging
1904: Heritage 2012: Innovation
“a model of excellence & perfection”

18. Pricing & Costs
COST REDUCTION
Size Price less shipping to stores
no expensive displays
1.7 oz. $70 smaller slotting fee
2.5 oz. $100
3.4 oz. $135 POTENTIAL PROFIT
customer support
Gift $15 commerce 24/7
ability to go global

19. Questions
?
Is Paragon not going to be sold at
fragrance counters?
Why would I buy a fragrance without
smelling it first?

20. In-Store Kiosk
Paragon

21. Fragrance Sample Mailers
Paragon.com
Paragon I Want A Sample!
I Want A Sample!
Heritage
Innovation
Send a Gift
Design My Own
a model of excellence & perfection
Contact Us
Paragon is a fragrance that addresses a big consumer-facing industry. An industry with high
prices and endless products where- because of fashion and style- the product will always
resist being commoditized. The model that Paragon boasts is an all-encompassing solution to
a fragmented market that revolutionizes the way consumers purchase and experience
fragrances. A hyper-personal and easily accessible online world now exists with the advent of
Paragon. We are the model for excellence and perfection.

22. Fragrance Sample Mailers
Paragon
scent
here
creativity here
www.paragon.com

23. Who will Buy?
Men & Women
HHI: $75,000+
“I am affectionate,
“I’m am brave, courageous, to
“I “I doing moremyaextra for
“I’mthe firstto pay friends of
willing of and more
consider myself creative
Age: 23-34
THOUGHTFUL
INDIVIDUAL
EXCITABLE
passionate, loving and
my shopping online.”
buy newproducts.”
quality and daring.”
adventurous,products.”
person”
romantic”

24. Will This Work?

25. Marketing Plan
Year 1 Paragon Photo-booth
Paragon Paragon
Paragon
Excellence
+
Perfection
ere
h
se
No
March 312
Exarch n 1, 20 1, 20io2
M celle 3ce rfect 1 n
and perfe
pe
w e and
ellencww.parag.do.d ction
m
Exc agon on om
w ww.par

26. Marketing Plan
Year 1 Magazine
Paragon
“a model of excellence & perfection”
www.paragon.com

27. Marketing Plan
Year 1 Magazine

28. Marketing Plan
Year 1 Online
The perfect fragrance for you
and you
and you
Paragon
and even you. a model of excellence & perfection

29. Marketing Plan
Year 1 Word-of-Mouth

30. Marketing Plan
Experiential
Listening Post
Year 2

31. Marketing Plan
Expanded Bottle Choices
New Toppers
Added Colors
Year 3

32. Marketing Plan
Themed Gift Sets
Merry
Bride to Be It’s a Girl!
Christmas!
Year 3

33. Faster Further Freer

34. Paragon
“a model of excellence & perfection”