Overview<br />Brock Communications is a full-service public relations firm. <br />It has a wide variety of clients, ranging from those in the sports and entertainment industry to non-profit organizations. <br />Their services include strategic planning, crisis management, marketing, media training, reputations management, government relations and website design. <br />Founded in 1997<br />
Mission & Vision<br />The mission of Brock Communications is to give exceptional services for its clients while collaborating ideas within the company to reach goals in regards to satisfying the client.<br />The staff of Brock Communications works to provide the highest level of proficiency in public relations for their clients.<br />
Lisa Brock - Founder & President<br />Graduated from FSU with a degree in criminology and women’s studies<br />She entered into the executive-management program with Proctor & Gamble<br />Worked for Young & Rubicam Advertising<br />Recruited by Anheuser-Busch as public relations manager for Busch Gardens Tampa Bay<br />Widespread experience in sports marketing and media relations (Super Bowl, Olympic Games, World Cup USA 1994)<br />
Campaign<br />Frameworks of Tampa Bay Inc. is a nonprofit organization that offers programs for children, teens and adults to teach social and emotional values<br />Brock Communications was hired to help rebrand Frameworks and improve their approach in reaching their goals and mission<br />
ROPE: Research <br />Frameworks had a valuable mission but needed an improved strategy to relay their message to the appropriate audience <br />Proactive Approach <br />Target audiences were the Board of Directors, employees, public and the donor community <br />Used questionnaires, focus groups, internet, research groups<br />Tested effectiveness of name, logo, colors<br />
ROPE: Objectives <br />Wanted to create a new identity package that could be used in the community<br />Wanted to bring clarity to the organization and make their mission and goals easily understandable <br />Wanted to create a logo and brand that would be relevant to the mission <br />
ROPE: Programming<br />Output: Created video and redesigned website which was launched at viewing party for their publics <br />Utilized presskit, brochures and social media for media coverage<br />No advertising due to lack of budget <br />
ROPE: Evaluation<br />Methods were appropriate and effective in reaching campaign objectives <br />Results were measured quantitatively by assessing:<br />Press coverage<br />Website visits <br />Donations<br />Event attendance <br />
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