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Brock communications presentation
 

Brock communications presentation

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  • http://www.brockcomm.com/mediaCenter/mediaCenter.php
  • http://www.facebook.com/#!/pages/Brock-Communications/209250339103752

Brock communications presentation Brock communications presentation Presentation Transcript

  • Colin Cook
    IvetteVirelles
    Frances Negron
    Keri Hutchens
    Danielle Radey
    Larissa Bolalek
    Brock Communications
  • Overview
    Brock Communications is a full-service public relations firm.
    It has a wide variety of clients, ranging from those in the sports and entertainment industry to non-profit organizations.
    Their services include strategic planning, crisis management, marketing, media training, reputations management, government relations and website design.
    Founded in 1997
  • Mission & Vision
    The mission of Brock Communications is to give exceptional services for its clients while collaborating ideas within the company to reach goals in regards to satisfying the client.
    The staff of Brock Communications works to provide the highest level of proficiency in public relations for their clients.
  • Lisa Brock - Founder & President
    Graduated from FSU with a degree in criminology and women’s studies
    She entered into the executive-management program with Proctor & Gamble
    Worked for Young & Rubicam Advertising
    Recruited by Anheuser-Busch as public relations manager for Busch Gardens Tampa Bay
    Widespread experience in sports marketing and media relations (Super Bowl, Olympic Games, World Cup USA 1994)
  • Corporate Structure
    Lisa Brock – President
    FarrukhQuraishi – COO
    Amber Brinkley- Senior Acct Executive
    Megan Danner – Junior Acct Executive
    Amelia Marquardt – Non-profit
    Jessica Van Curen – Graphic design, branding
  • Campaign
    Frameworks of Tampa Bay Inc. is a nonprofit organization that offers programs for children, teens and adults to teach social and emotional values
    Brock Communications was hired to help rebrand Frameworks and improve their approach in reaching their goals and mission
  • ROPE: Research
    Frameworks had a valuable mission but needed an improved strategy to relay their message to the appropriate audience
    Proactive Approach
    Target audiences were the Board of Directors, employees, public and the donor community
    Used questionnaires, focus groups, internet, research groups
    Tested effectiveness of name, logo, colors
  • ROPE: Objectives
    Wanted to create a new identity package that could be used in the community
    Wanted to bring clarity to the organization and make their mission and goals easily understandable
    Wanted to create a logo and brand that would be relevant to the mission
  • ROPE: Programming
    Output: Created video and redesigned website which was launched at viewing party for their publics
    Utilized presskit, brochures and social media for media coverage
    No advertising due to lack of budget
  • ROPE: Evaluation
    Methods were appropriate and effective in reaching campaign objectives
    Results were measured quantitatively by assessing:
    Press coverage
    Website visits
    Donations
    Event attendance