Starbucks in Social Media

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All the Starbucks' presence in Social Media, marketing strategies, SWOT analysis are the key points for this slide.

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Starbucks in Social Media

  1. 1. Gozde Uzmaya Kerem Abuc
  2. 2. COMPANY OVERVIEW Originated in Seattle, Washington in 1971 First “traditional” coffee bar established in 1984 Currently operating over 20,000 stores in over 60 countries (company owned and franchised combined) Starbucks lives by the philosophy that in every nation and every culture there is a segment of the population who are a viable market
  3. 3. STARBUCKS IN GLOBAL
  4. 4. PRODUCTS Coffee Cookies Cake Chocolate Some other snacks Starbucks CDs Coffee makers and affiliated equipment
  5. 5. TARGET MARKET Gender: equally divided Age: consumers 35 years and older tend to consumer coffee more often than the 18 - 25 age group Income Level: mid-income levels were frequent buyers Education level: majority of consumers had some level of higher education experience Starbucks does not choose their locations based on the demographic profiles of the area
  6. 6. STARBUCK’S DESIRE Extensive menu – Wide range of combinations  «You call it culture» allows modifications»
  7. 7. STARBUCK’S DESIRE Quality Level  Finest beans to satify the taste  The coffee from the around the world comes in different tastes and characteristics providing various choices for Starbucks’ consumers
  8. 8. STARBUCK’S DESIRE Ambience  Adding autmosphere to their coffeehouses  Wireless Connections  Friendly Staff
  9. 9. COMPETITORS
  10. 10. MARKETING STRATEGIES Perfect cup of coffee Third Place Customer Satisfaction Creating a Starbucks community Smart partnerships Innovation Brand Marketing
  11. 11. STRENGTHS & WEAKNESS + Strong Financial Base + Large Number of Locations + Growth through innovation - Undisciplined marketing - Inflexible pricing
  12. 12. OPPORTUNITIES & THREATS+ Developing international business+ Diversification into other drinks- New entrants- Substitution and competitive rivalry
  13. 13. SOCIAL MEDIA USAGE Main reason: 18- 49 years age super influencers
  14. 14. + Exactly a love brand on FB.+ Quick responses to the complaints+ Shares photos and surveys to get attention and increase interaction
  15. 15. CUSTOMER COMPLAINTS
  16. 16. A SUCCESSFUL GUITAR BREAK
  17. 17. OPPORTUNITIES FOR NEWCONNECTIONS
  18. 18. + Interacts with more customers+ Not a love brand on twitter+ Customers complain more via twitter
  19. 19. QUICK RESPONSES TO COMPLAINTS
  20. 20.  Contribution to the Global Fund to help people living with HIV/AIDS in Africa. 18 million daily doses of medicine
  21. 21.  Hire people and present job offers
  22. 22. BLOGS
  23. 23. KEYPOINTS FOR ROI Facebook Trends Twitter Trends Mobile Payment Transactions Store Transactions Loyalty Card Programs
  24. 24. RECOMMENDATIONS Advertising & Promotions Product Differentiation Coffee Variety and Quality

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