ACTIVATE YOUR USERS                                ANGEL.CO/KERA                             FOUNDERS@KERA.IOTuesday, 26 M...
Did you know 80% of                        revenue comes from                           20% of users?Tuesday, 26 March, 13
Everyone wants more                        of those active users.Tuesday, 26 March, 13
Maybe they don’t know                how to get started, or                 can’t see the value                  quickly e...
So what can you do?Tuesday, 26 March, 13
Google+Tuesday, 26 March, 13
DropboxTuesday, 26 March, 13
LinkedInTuesday, 26 March, 13
What are all the other            web applications doing?Tuesday, 26 March, 13
7Geese couldn’t find a                  solution so they built                      it in house…Tuesday, 26 March, 13
Total cost: $2,425                        7 days of dev time to build a series of 4 missionsTuesday, 26 March, 13
EVEN MORE PROBLEMS...      • No in-house expertise      • Starting from scratch      • Hard to maintain for devs      • No...
Imagine if there was an                out of the box solutionTuesday, 26 March, 13
A “GET STARTED” WIDGET FOR EVERYONETuesday, 26 March, 13
FASTER, CHEAPER, EASIERTuesday, 26 March, 13
DETAILED ANALYTICSTuesday, 26 March, 13
MARKETING FRIENDLYTuesday, 26 March, 13
And more every day...Tuesday, 26 March, 13
MARKET SIZE               “By 2013, more than 70 percent of Global 2000 organizations                       will have at l...
Investor opportunityTuesday, 26 March, 13
Our team                        ENGINEERING        MARKETING & PRODUCT                        Cameron Westland   Max Camer...
Soft launch on March 15                We’re learning and improving before we open the floodgates.Tuesday, 26 March, 13
Fundraising                        Previously raised $200k (Extreme Startups, BDC)                                   Raisi...
Use of funds                             Develop & Improve the Product                        Focus on driving ARPU while ...
angel.co/kera                        founders@kera.ioTuesday, 26 March, 13
Q&A: SUGGESTED TOPICS       • Team       • Product       • Customer acquisition       • Business model       • Funding    ...
CUSTOMER ACQUISITION                         LAUNCH           GROWTH                MATURITY            Content Marketing ...
COMPETITION      • Bunchball      • Badgeville      • IActionable      • Mixpanel      • KISSMetrics      • Google Analyti...
USE OF FUNDS (MONTHLY)                Payroll                Operations                Marketing                Pro servic...
RISKS & PRECAUTIONS                                       RISK                                       PRECAUTION           ...
BUSINESS MODEL CANVAS              KEY                            KEY                      VALUE                     CUSTO...
BUSINESS MODEL HIGHLIGHTS       • CAC is low, facilitated by our use of Kera (dogfooding)       • ARPU is driven by:      ...
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Kera Pitch Deck

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Kera Pitch Deck

  1. 1. ACTIVATE YOUR USERS ANGEL.CO/KERA FOUNDERS@KERA.IOTuesday, 26 March, 13
  2. 2. Did you know 80% of revenue comes from 20% of users?Tuesday, 26 March, 13
  3. 3. Everyone wants more of those active users.Tuesday, 26 March, 13
  4. 4. Maybe they don’t know how to get started, or can’t see the value quickly enough.Tuesday, 26 March, 13
  5. 5. So what can you do?Tuesday, 26 March, 13
  6. 6. Google+Tuesday, 26 March, 13
  7. 7. DropboxTuesday, 26 March, 13
  8. 8. LinkedInTuesday, 26 March, 13
  9. 9. What are all the other web applications doing?Tuesday, 26 March, 13
  10. 10. 7Geese couldn’t find a solution so they built it in house…Tuesday, 26 March, 13
  11. 11. Total cost: $2,425 7 days of dev time to build a series of 4 missionsTuesday, 26 March, 13
  12. 12. EVEN MORE PROBLEMS... • No in-house expertise • Starting from scratch • Hard to maintain for devs • No analytics • Difficult to use for marketers • No rewardsTuesday, 26 March, 13
  13. 13. Imagine if there was an out of the box solutionTuesday, 26 March, 13
  14. 14. A “GET STARTED” WIDGET FOR EVERYONETuesday, 26 March, 13
  15. 15. FASTER, CHEAPER, EASIERTuesday, 26 March, 13
  16. 16. DETAILED ANALYTICSTuesday, 26 March, 13
  17. 17. MARKETING FRIENDLYTuesday, 26 March, 13
  18. 18. And more every day...Tuesday, 26 March, 13
  19. 19. MARKET SIZE “By 2013, more than 70 percent of Global 2000 organizations will have at least one gamified application” Gartner 2011 “The market spend on gamification solutions, applying game mechanics and behavioural analytics on non traditional applications will reach $2.8 billion by 2016” M2 Research 2012 “US businesses will spend $953 million dollars on Web analytics software in 2014” Forrester Research 2009Tuesday, 26 March, 13
  20. 20. Investor opportunityTuesday, 26 March, 13
  21. 21. Our team ENGINEERING MARKETING & PRODUCT Cameron Westland Max Cameron David Wright Jon Friis Joannou Ng Taige Zhang Christopher MudiapahpillaiTuesday, 26 March, 13
  22. 22. Soft launch on March 15 We’re learning and improving before we open the floodgates.Tuesday, 26 March, 13
  23. 23. Fundraising Previously raised $200k (Extreme Startups, BDC) Raising $800k angel roundTuesday, 26 March, 13
  24. 24. Use of funds Develop & Improve the Product Focus on driving ARPU while reducing CACTuesday, 26 March, 13
  25. 25. angel.co/kera founders@kera.ioTuesday, 26 March, 13
  26. 26. Q&A: SUGGESTED TOPICS • Team • Product • Customer acquisition • Business model • Funding • Financials • Risks and precautions • Management expertiseTuesday, 26 March, 13
  27. 27. CUSTOMER ACQUISITION LAUNCH GROWTH MATURITY Content Marketing Integration partners Traditional PR Tradeshows and SEO Open source events Referrals SEM Existing platforms Speaking engagementsTuesday, 26 March, 13
  28. 28. COMPETITION • Bunchball • Badgeville • IActionable • Mixpanel • KISSMetrics • Google AnalyticsTuesday, 26 March, 13
  29. 29. USE OF FUNDS (MONTHLY) Payroll Operations Marketing Pro servicesTuesday, 26 March, 13
  30. 30. RISKS & PRECAUTIONS RISK PRECAUTION Establish thought leadership around psychological Low barrier to entry; new competitors. motivation. Market to captive audiences on our blog. Patent proprietary technology. Develop libraries for all popular frameworks to Technical skill required to install. minimize required developer time. Progress bar must be integrated into Use our out-of-box progress bar to get started and provide website’s look and feel. deeper customization options for advanced usage. Generalized analytics companies take a holistic Existing competitors adding similar features. approach to analysis preventing them from optimizing one specific part of the funnel. Leverage reputation of the management team from previous Slow initial growth. ventures to ensure early growth. Focus on making implementation as quick as possible. SaaS businesses want to build it themselves. Make it easy to get access to data.Tuesday, 26 March, 13
  31. 31. BUSINESS MODEL CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERSHIPS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS CRM providers Developing platform Easily deploy a getting Low touch/automated End-users (Integrations) started process for your support Design motivating end-users SaaS businesses Analytics providers onboarding widgets Know exactly where PaaS providers Educating SaaS each user is in the (Heroku, EngineYard, businesses getting started process etc…) for easier installation Improve getting started KEY without resourcing a RESOURCES developer CHANNELS Blog, designers, Kera advertisement on developers, onboarding low-end plan, content data marketing COST STRUCTURE REVENUE STREAMS Salaries, advertising, platform expenses Basic features, premium features, and number of end usersTuesday, 26 March, 13
  32. 32. BUSINESS MODEL HIGHLIGHTS • CAC is low, facilitated by our use of Kera (dogfooding) • ARPU is driven by: • Feature based: • CRM Integrations • Better psychological ‘hooks’ • Deeper analytics • Usage based (on-boarding more users)Tuesday, 26 March, 13

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