Crowdsourcing Viral Campaigns
Growth Hacking and Viral Distribution
Ken Zi Wang
Founder/CEO BUZZSTARTER.com
@kenziwang
www...
Crowdsourcing Viral Campaigns
- Started first eCommerce startup
at 19
- Channel: Google Adwords
Crowdsourcing Viral Campaigns
What is Growth Hacking?
Originally - Using software development to achieve
massive marketing...
Crowdsourcing Viral Campaigns
Who is a Growth Hacker?
Characterics:
1. Creative
2. Analytical
3. Product Driven
Crowdsourcing Viral Campaigns
Why do we need Growth Hacking?
(Growth Hacking vs Traditional Marketing)
vs
Crowdsourcing Viral Campaigns
Why do we need Growth Hacking?
(Growth Hacking vs Traditional Marketing)
vs
1. Startups iter...
Crowdsourcing Viral Campaigns
How do we do Growth Hacking?
(Growth Hacking vs Traditional Marketing)
vs
Viral loop (Dropbo...
Crowdsourcing Viral Campaigns
Crowdsourcing Viral Campaigns
Get a friend to join
both of you get 100 MB for free
DROPBOX
Crowdsourcing Viral Campaigns
Crowdsourcing Viral Campaigns
5 lessions from top growth experts
1. Retention > Acquision
2. ABCD - Always Be Customer Dev...
Crowdsourcing Viral Campaigns
Where do you get more resources on distribution?
blog.kissmetrics.com
Andrew Chen’s blog
Sea...
Crowdsourcing Viral Campaigns
kenzi@buzzstarter.com
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Growth hacking and viral distribution sxsw

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  • Typo on slide 11: the word is 'acquisition'.
    Sounds to me like 'Growth Hacking' is 'Marcom + Social + Viral Distribution'. Nice explanation but 'viral distribution' sounds like an automated process, when in reality it's 100% dependent on a user click.
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Growth hacking and viral distribution sxsw

  1. 1. Crowdsourcing Viral Campaigns Growth Hacking and Viral Distribution Ken Zi Wang Founder/CEO BUZZSTARTER.com @kenziwang www.buzzstarter.com
  2. 2. Crowdsourcing Viral Campaigns - Started first eCommerce startup at 19 - Channel: Google Adwords
  3. 3. Crowdsourcing Viral Campaigns What is Growth Hacking? Originally - Using software development to achieve massive marketing goals Now - Practical marketing for startups
  4. 4. Crowdsourcing Viral Campaigns Who is a Growth Hacker? Characterics: 1. Creative 2. Analytical 3. Product Driven
  5. 5. Crowdsourcing Viral Campaigns Why do we need Growth Hacking? (Growth Hacking vs Traditional Marketing) vs
  6. 6. Crowdsourcing Viral Campaigns Why do we need Growth Hacking? (Growth Hacking vs Traditional Marketing) vs 1. Startups iterate fast 2. Designed for astronomical growth 3. Has to be resource efficient 4. Distribution channels come and go
  7. 7. Crowdsourcing Viral Campaigns How do we do Growth Hacking? (Growth Hacking vs Traditional Marketing) vs Viral loop (Dropbox) Platform (FB pages, FB connect) Content Marketing (Pinterest) Email Marketing (Twitter) Dead Simple Onboarding (Instagram) Viral Campaign (Dropbox ) ... TV Radio Billboards Mailing Banner Ads...
  8. 8. Crowdsourcing Viral Campaigns
  9. 9. Crowdsourcing Viral Campaigns Get a friend to join both of you get 100 MB for free DROPBOX
  10. 10. Crowdsourcing Viral Campaigns
  11. 11. Crowdsourcing Viral Campaigns 5 lessions from top growth experts 1. Retention > Acquision 2. ABCD - Always Be Customer Developing 3. True Growth CANNOT be hacked (focus on human motive) 4. Focus on 1 metric only for a while 5. Language is everything
  12. 12. Crowdsourcing Viral Campaigns Where do you get more resources on distribution? blog.kissmetrics.com Andrew Chen’s blog Sean Ellis’ Blog www.GrowthHelp.com
  13. 13. Crowdsourcing Viral Campaigns kenzi@buzzstarter.com
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