The Whole World in Our Hands:
Mobile + Social + Technology
John Kenyon
FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
Evolution in Tech Intimacy
Evolution in Tech Intimacy
FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
Evolution in Tech Intimacy
Mobile is Personal
New World of Connection + Conversation
FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
Mobile Facts 2013
91% US adults own a mobile phone
61% own smartphones
Smartphone sales exceeded feature phone sales
Nonvo...
Nonprofits + Mobile
Operations
Programs
Fundraising
Communications
Communications
Strategy
Website
Email
Texting
Apps
Calling
Mobile Strategy
Don’t Start with Apps
Get in Mobile Mindset – Use Just Your Phone for a Day
Start with Brainstorming Aroun...
Mobile Friendly Website
61% of Mobile Users
Unlikely to Return to a Site
They Had Trouble Accessing
From Their Phone
Source: http://digitalmarketi...
Emails Configured for Mobile
Share Pair
Strategy
Website
Email
Where can I start with our strategy, website and email?
Operations | Programs | Fundraising
Mobile Impact
Rapid
Mobile
Phone-based
Survey
Challenge – collect data related to Malaria
Developed toolkit for collecting and reporting...
Replaces decades-old paper + pencil method
Reduced time and costs of collecting, reporting
Efficient
Effective
Data available - days vs. weeks
Direct data access for program managers
PEAK + Square
Former Process –
Register setup
Moved to Square for registration, materials, silent auction
Receipts, nightl...
Mission/ Program Goal:
Get People Engaged with Wildlife
Programs
People share
wildlife
sightings
via mobile
Populates
website
Wildlife Watch
+ Mobile
+ Twitter
+ Flickr
Robin in
San Francisco
#NWF
Start Small (Realistic)
50 unique
Twitter Users
200 Wildlife
sightings in
first month
5 tweets a day
Iwaidja
App
Leverages Uptake of Mobile by Indigenous Communities
Mission Aligned – Keeps Language Alive
Iwaidja App
Translate | Record | Share
Mobile + Fundraising
15% of traffic to donation pages - mobile
23% use mobile to help fundraise
Mobile users raise almost ...
How might we integrate mobile in these areas?
Reflection
Text-Based Game
Texting
Online Sign Up or Text DREAM to 38383
What To Text?
Advocacy – protests, calls to action, campaign activity
Events – reminders, tickets on sale, special codes
N...
What ideas does this give me for texting?
Share Pair
Track website, email + social media metrics
for mobile
Mobile Access %, Content Favored Website
Your Own Metrics are Most Important
Interesting to Compare
No True Industry-Wide Benchmark
Can we improve how we track metrics?
Reflection
Flickr:fantailmedia
Shiny Object Syndrome
Shiny Object Syndrome
Why
Emotional
Hope-Based
Combat with
Facts, Research
Reality Check
Mission Focus
Mission Alignment
How does this (project, technology, tool) …
Relate to our strategic goals?
Support our mission?
What mea...
Mobile Actions
Brainstorm Mission-Aligned Activities
Collect Mobile Numbers, Permission to Text
Try Something!
Discussion
All Images: Flickr - Creative Commons License
SSIR Nonprofit Mangement Institute: Mobile, Social, Tech and Nonprofits
SSIR Nonprofit Mangement Institute: Mobile, Social, Tech and Nonprofits
SSIR Nonprofit Mangement Institute: Mobile, Social, Tech and Nonprofits
SSIR Nonprofit Mangement Institute: Mobile, Social, Tech and Nonprofits
SSIR Nonprofit Mangement Institute: Mobile, Social, Tech and Nonprofits
SSIR Nonprofit Mangement Institute: Mobile, Social, Tech and Nonprofits
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SSIR Nonprofit Mangement Institute: Mobile, Social, Tech and Nonprofits

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How mobile is changing the ways nonprofits manage operations, programs, fundraising and communications. How to combat shiny opject syndrome and keep technology mission aligned

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SSIR Nonprofit Mangement Institute: Mobile, Social, Tech and Nonprofits

  1. 1. The Whole World in Our Hands: Mobile + Social + Technology John Kenyon
  2. 2. FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia Evolution in Tech Intimacy
  3. 3. Evolution in Tech Intimacy
  4. 4. FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia Evolution in Tech Intimacy
  5. 5. Mobile is Personal
  6. 6. New World of Connection + Conversation FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
  7. 7. Mobile Facts 2013 91% US adults own a mobile phone 61% own smartphones Smartphone sales exceeded feature phone sales Nonvoice mobile use set to exceed TV time Sources: ComScore, Neilsen, eMarketer
  8. 8. Nonprofits + Mobile Operations Programs Fundraising Communications
  9. 9. Communications Strategy Website Email Texting Apps Calling
  10. 10. Mobile Strategy Don’t Start with Apps Get in Mobile Mindset – Use Just Your Phone for a Day Start with Brainstorming Around Mobile, Experiments
  11. 11. Mobile Friendly Website
  12. 12. 61% of Mobile Users Unlikely to Return to a Site They Had Trouble Accessing From Their Phone Source: http://digitalmarketinglab.com.au
  13. 13. Emails Configured for Mobile
  14. 14. Share Pair Strategy Website Email Where can I start with our strategy, website and email?
  15. 15. Operations | Programs | Fundraising Mobile Impact
  16. 16. Rapid Mobile Phone-based Survey Challenge – collect data related to Malaria Developed toolkit for collecting and reporting via mobile Operations IFRC RAMP
  17. 17. Replaces decades-old paper + pencil method Reduced time and costs of collecting, reporting Efficient
  18. 18. Effective Data available - days vs. weeks Direct data access for program managers
  19. 19. PEAK + Square Former Process – Register setup Moved to Square for registration, materials, silent auction Receipts, nightly deposits Records and reconciliation with Quickbooks
  20. 20. Mission/ Program Goal: Get People Engaged with Wildlife Programs
  21. 21. People share wildlife sightings via mobile Populates website
  22. 22. Wildlife Watch + Mobile + Twitter + Flickr Robin in San Francisco #NWF
  23. 23. Start Small (Realistic) 50 unique Twitter Users 200 Wildlife sightings in first month 5 tweets a day
  24. 24. Iwaidja App Leverages Uptake of Mobile by Indigenous Communities Mission Aligned – Keeps Language Alive
  25. 25. Iwaidja App Translate | Record | Share
  26. 26. Mobile + Fundraising 15% of traffic to donation pages - mobile 23% use mobile to help fundraise Mobile users raise almost 3x more Donations made via mobile up 205% Source: 83,000+ campaign participants Artez http://info.artez.com/mobile-fundraising-research-paper-2013/
  27. 27. How might we integrate mobile in these areas? Reflection
  28. 28. Text-Based Game Texting
  29. 29. Online Sign Up or Text DREAM to 38383
  30. 30. What To Text? Advocacy – protests, calls to action, campaign activity Events – reminders, tickets on sale, special codes NOT – Give now! Flickr photo: garryknight
  31. 31. What ideas does this give me for texting? Share Pair
  32. 32. Track website, email + social media metrics for mobile
  33. 33. Mobile Access %, Content Favored Website
  34. 34. Your Own Metrics are Most Important Interesting to Compare No True Industry-Wide Benchmark
  35. 35. Can we improve how we track metrics? Reflection
  36. 36. Flickr:fantailmedia Shiny Object Syndrome
  37. 37. Shiny Object Syndrome Why Emotional Hope-Based Combat with Facts, Research Reality Check Mission Focus
  38. 38. Mission Alignment How does this (project, technology, tool) … Relate to our strategic goals? Support our mission? What measureable improvement will this make?
  39. 39. Mobile Actions Brainstorm Mission-Aligned Activities Collect Mobile Numbers, Permission to Text Try Something!
  40. 40. Discussion
  41. 41. All Images: Flickr - Creative Commons License

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