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Impact & Opportunity of Mobile for Nonprofits

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Presentation to immigrant services and community organizing grantees of the Y&H Soda Foundation

Presentation to immigrant services and community organizing grantees of the Y&H Soda Foundation

Published in: Technology, Business

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Transcript

  • 1. The Impact & Opportunity of Mobile for Nonprofits John Kenyon
  • 2. FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia Evolution in Tech Intimacy
  • 3. Mobile is Personal
  • 4. New World of Connection + Conversation FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
  • 5. Goal = Coordinated Approach
  • 6. Rallying Advocates Immigrants & Sisters 6,500 Mile Journey 15 States
  • 7. Face-to-Face Facebook Twitter Text
  • 8. Cycle Image:marketwire
  • 9. Monthly Report Culture of Content Generation Editorial Calendar Flickrphoto:See-mingLee Toolbox
  • 10. Track website, email + social media metrics for mobile
  • 11. Mobile Access %, Content Favored Website
  • 12. Website
  • 13. Your Own Metrics are Most Important Interesting to Compare No True Industry-Wide Benchmark
  • 14. How do we track metrics? How might we do it differently moving forward? Reflection/Share
  • 15. Mobile Facts 91% US adults own a mobile phone 61% of mobile users own smartphones Smartphone sales exceeded feature phone sales for the first time this year Source: ComScore, Neilsen
  • 16. Engaging youth to vote, census participation 25% of iPhone users are of Latino descent Latino & Asian American youth are early adopters Source: SVCF
  • 17. Nonprofits + Mobile Website Email Texting Calling Apps Operations – Programs – Communications - Fundraising
  • 18. Mobile friendly website
  • 19. Mobile friendly website
  • 20. Mobile friendly website
  • 21. Emails configured for mobile
  • 22. Emails configured for mobile
  • 23. Mobile Strategy Don’t Start with Apps Start with Mobile Strategy Get in Mobile Mindset – use just your phone for a day
  • 24. Mobile Actions Brainstorm Mission-Aligned Activities Collect Mobile Numbers Try Something!
  • 25. Share Pair Website Email Strategy Where can I start with our website, emails and strategy?
  • 26. Tool Examples Define your needs before you choose a tool
  • 27. Tool Examples
  • 28. Tool Examples
  • 29. Tool Examples
  • 30. What To Text? Advocacy – protests, calls to action, campaign activity Events – reminders, tickets on sale, special codes NOT – Give now! Flickr photo: garryknight
  • 31. Online Sign Up or text DREAM to 38383
  • 32. Text-Based Game
  • 33. Shair Pair What Ideas does this give me for using texting?
  • 34. Operations | Programs | Fundraising Mobile Impact
  • 35. Rapid Mobile Phone-based Survey Challenge – collect data related to Malaria Developed toolkit for collecting and reporting via mobile Operations IFRC RAMP
  • 36. Replaces decades-old paper + pencil method Reduced time and costs of collecting, reporting Efficient
  • 37. Effective Data available - days vs. weeks Direct data access for program managers
  • 38. PEAK + Square Former Process – Register setup Moved to Square for registration, materials, silent auction Receipts, nightly deposits Records and reconciliation with Quickbooks
  • 39. Square
  • 40. What ideas does this give me for supporting operations? Operations
  • 41. Mission/ Program Goal: Get People Engaged with Wildlife Programs
  • 42. People share wildlife sightings via mobile Populates website
  • 43. Wildlife Watch + Mobile + Twitter + Flickr Robin in San Francisco #NWF
  • 44. Start Small (Realistic) 50 unique Twitter Users 200 Wildlife sightings in first month 5 tweets a day
  • 45. Iwaidja App Leverages uptake of mobile by indigenous communities Keeps language alive
  • 46. Iwaidja App Translate, Record, Share
  • 47. Programs How might we use mobile in our programs?
  • 48. Mobile + Fundraising 15% of traffic to donation pages - mobile 23% use mobile to help fundraise Mobile users raise almost 3x more Donations made via mobile up 205% Source: 83,000+ campaign participants Artez http://info.artez.com/mobile-fundraising-research-paper-2013/
  • 49. Privacy Issues
  • 50. Privacy Issues Google Doc Permissions Database Access via Mobile HIPPA Good Data Security
  • 51. Nonprofits + Mobile Website Email Texting Calling Apps Operations – Programs – Communications - Fundraising
  • 52. All Images: Flickr - Creative Commons License