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Semiotic Tradition
Keny, 2660656
Classifications
Ferdinand de Saussure
- (1857-1913) a linguist of
Semiotics
- Broke down the definition
of “sign” into two...
Saussure (1857)
“Semiotics”
<http://www.tumblr.com/tagged/signified?language=es_E
Signified -Signifier
“We Are Open Sign” <torontopubliclibrary.typepad.com>
Saussure (1857)
• Saussure concentrated more on written and
spoken language ,
• The connection between the Signified and t...
Charles Sanders Peirce
-(1839-1914)
-A connection among
a sign, an object and
a meaning.
Icons
• Iconcs: resemble its referent in some way.
For instance,
Superman has well-defined
‘hero-iconic’ qualities-past
He...
Indexes
• Indexses: indicate something in relation to
something else. Unlike icons, indexes doesn’t
resemble their referen...
Symbols
• A symbol is a sign that stands for something in ‘an
arbitrary convention-based way’.
• Symbols bear meanings der...
Semantics, Syntactics and Pragmatics
• Semantics looks at how signs relate to their
referent.
• Syntactics focuses the con...
Scope and Limitations
• It supports in understanding ‘what goes into a
message’. For example, a speech
• It also helps und...
Question
How does Semiotic tradition apply to our daily
communication?
Reference
• Littlejohn, S and Foss, K. 2008, Theories of
Human Communication, Waveland Press, Inc.;
9 edition. USA
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Keny Jia Wen Foo

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Transcript of "Keny Jia Wen Foo"

  1. 1. Semiotic Tradition Keny, 2660656
  2. 2. Classifications Ferdinand de Saussure - (1857-1913) a linguist of Semiotics - Broke down the definition of “sign” into two meanings -Signified and Signifier “Saussure images”< http://geography.ruhosting.nl/geography/index.php?title=Fe rdinand_de_Saussure> accessed 9th August 2013
  3. 3. Saussure (1857) “Semiotics” <http://www.tumblr.com/tagged/signified?language=es_E
  4. 4. Signified -Signifier “We Are Open Sign” <torontopubliclibrary.typepad.com>
  5. 5. Saussure (1857) • Saussure concentrated more on written and spoken language , • The connection between the Signified and the Signifier is arbitrary. • Though the language structure is arbitrary, language usage is not. It needs ‘established conventions’ (LittleJohn and Foss 2008, p. 107).
  6. 6. Charles Sanders Peirce -(1839-1914) -A connection among a sign, an object and a meaning.
  7. 7. Icons • Iconcs: resemble its referent in some way. For instance, Superman has well-defined ‘hero-iconic’ qualities-past Heroic figures. “Superman” http://supersebas.deviantart.com/art/FOREVER-SUPERMAN- 41721563 accessed 10th August 2013
  8. 8. Indexes • Indexses: indicate something in relation to something else. Unlike icons, indexes doesn’t resemble their referent. For instance, Human indexicality- Pointing index finger “pointing fingers” <http://bocsupportnetwork.com/pointing-fingers-makes- us-feel-better-but-does-nothing-luke-131-5/> accessed 9th August 2013
  9. 9. Symbols • A symbol is a sign that stands for something in ‘an arbitrary convention-based way’. • Symbols bear meanings derived from conventions in society, based on different contexts. For example, a V-sign made with the index and middle fingers can stand symbolically for the concept ‘peace’. “peace sign”<http:www.rapgenius.com> accessed 9th August 2013
  10. 10. Semantics, Syntactics and Pragmatics • Semantics looks at how signs relate to their referent. • Syntactics focuses the connections between signs. • Pragmatics observes how signs are practiced and impacted on social life.
  11. 11. Scope and Limitations • It supports in understanding ‘what goes into a message’. For example, a speech • It also helps understand ‘how the message comes to have meaning’ (Littlejohn and Foss 2008, p. 105). • But, it narrowly focuses on sign and its functions.
  12. 12. Question How does Semiotic tradition apply to our daily communication?
  13. 13. Reference • Littlejohn, S and Foss, K. 2008, Theories of Human Communication, Waveland Press, Inc.; 9 edition. USA
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