Your Product Startup Needs a Product Strategist - A Five-Minute Overview

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    Your Product Startup Needs a Product Strategist - A Five-Minute Overview - Presentation Transcript

    1. YOUR PRODUCT STARTUP NEEDS A PRODUCT STRATEGIST A FIVE-MINUTE OVERVIEW Ken
Yarmosh Really
Smart
Product
Guy www.technosight.com www.twitter.com/kenyarmosh
    2. “I’M SMART ENOUGH” When it comes to thinking, Analysis, and execution, startups believe these are not tangible assets like development and design. Founders often take on these tasks because they see them as a place where then can save some money and because they are “smart enough” to perform these functions. www.TECHNOSIGHT.com
    3. OOPS... Unfortunately, this mindset leads to -- ‣ Unintelligent ideas getting built (founder’s fault) ‣ Uninformed product design (designer’s fault) ‣ Unrealistic development schedules (dev’s fault) ‣ Unmeasured success (everyone’s fault) ...flush those dollars down the drain. www.TECHNOSIGHT.com
    4. ENTER THE PRODUCT STRATEGIST A person focused and experienced with product thinking, Analysis, and execution. The product strategist makes your product stronger and increases efficiency. www.TECHNOSIGHT.com
    5. PRODUCT STRATEGIST VS. PRODUCT MANAGER Don’t you just mean, “product manager?” The difference between a “product strategist” and a “product manager” is subtle -- ‣ Strategist is focused on more than execution ‣ Has grasp of marketplace and user needs ‣ Often originates and refines concepts and features The product strategist does more than “keep the trains running on time.” www.TECHNOSIGHT.com
    6. HOW? Good product strategists uniquely combine business and technology skills in the areas of -- ‣ Competitive and Market Intelligence ‣ Project Management ‣ User Experience and Design ‣ Development and Architecture ‣ Customer Support ‣ Analysis and Measurement www.TECHNOSIGHT.com
    7. SPECIFICS, PLEASE The product strategist should -- ‣ Vet ideas + bring new ones to the table • From marketplace analysis, customer interaction, and personal experiences ‣ Write product spec’s + requirements • Includes product features, differentiators, and system flow ‣ Create initial user experiences • Using wireframes, screenshots, or by working with designer www.TECHNOSIGHT.com
    8. MORE SPECIFICS, PLEASE The product strategist should -- ‣ Interact with designers and developers • Starting with requirements and initial UX but then via ongoing collaboration to ensure they “get it” and build on product ‣ Support customers • Writing help, answering questions, and collecting their feedback ‣ Own the product roadmap • Drive accountability, set realistic development cycles, and prioritize features www.TECHNOSIGHT.com
    9. ...MORE SPECIFICS, PLEASE The product strategist should -- ‣ Help define and measure success • Work with internal and external stakeholders to define success metrics and measure through hard (e.g., analytics or revenue) and soft (e.g., tweets or customer emails) data points Ultimately, the product strategist should make life easier...for everyone. www.TECHNOSIGHT.com
    10. WHAT ELSE? To get into the science of product strategy -- ‣ http://www.slideshare.net/dan_o ‣ http://www.slideshare.net/dmc500hats ‣ http://www.slideshare.net/startuplessonslearned ‣ http://www.slideshare.net/venturehacks www.TECHNOSIGHT.com
    11. ARE YOU “SMART ENOUGH?” This has been a five-minute, scratching-the-surface overview of the thinking, Analysis, and execution -- the product strategy -- startups need in building products. To learn more... Ken
Yarmosh Really
Smart
Product
Guy www.twitter.com/kenyarmosh www.technosight.com www.TECHNOSIGHT.com
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