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TMG Corporate Profile 08
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TMG Corporate Profile 08



This is a corporate profile of Teenwise Media Group (TMG). TMG is East Africa's leader in youth marketing, research, communications and strategy.

This is a corporate profile of Teenwise Media Group (TMG). TMG is East Africa's leader in youth marketing, research, communications and strategy.



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TMG Corporate Profile 08 TMG Corporate Profile 08 Presentation Transcript

  • Teenwise MediaGroup Teenwise Media Ltd. Kenya’s leading youth solutions centre media marketing strategy
  • Teenwise Media Mission Teenwise Media Group (TMG) is the country’s largest provider of targeted, non-traditional media programs for the youth market. We have been involved in providing media, marketing and strategy solutions for youth and clients alike since 2001. Within TMG are three separate companies: 1. Teenwise Media Limited: Provides marketing solutions for print, television, radio, internet and outdoor 2. CentreStage Marketing: Provides event marketing solutions 3. Youth Dynamix Research: Provides research and strategy solutions
  • Teenwise Media Limited Founded in 2001, Teenwise Media Limited is the leading provider of marketing solutions for East Africa’s Generation Y demography. Teenwise Media Limited specializes in providing youth marketing, strategy & media services for the target audience aged between 14 – 24. Over the past nine years, Teenwise Media Ltd. has evolved to become the East African region’s marketing solutions provider for the youth market.
  • Teenwise Media Bouquet of Products *Launching in 2009
  • The Insyder is a magazine created to entertain, inform and educate the Kenyan teens (both male and female) aged between 15-19. With a 20,000 print circulation and a readership of 40 per copy, The Insyder reaches over 800,000 teens in Kenya. The Insyder is distributed nationally through two methods: i) Directly To Schools: By Teenwise Media Limited [70% of total] ii) To Major Retail Outlets: By Nation Media & Publishers [30% of total]
  • The Chaguo La Teeniez Awards (CHAT) is a project that seeks to recognize and award Kenyans youth who have made meaningful contribution to our society by excelling in the disciplines of academics, arts and sports. Ever since its inception in 2002, seven consecutive events have been held in Kenya and have attracted of over25,000 people and a television audience of over 1 million (in 2007 on Citizen TV) in Kenya. The CHAT Awards are Kenya’s biggest award-type event.
  • The Pure Oxygen Jam is a talent search property that gives teens the opportunity to showcase their musical prowess in front of a live crowd. The title ‘Pure Oxygen’ was created to promote drug and alcohol-free fun amongst our youth. The event promotes the idea of having fun without using alcohol or drugs, thus our motto – ‘The only thing you should drink and smoke at the party is oxygen.’ Virtually all of the regions top youthful music stars have been discovered through the Pure Oxygen Jam. Seven consecutive events have been held since 2002 and the event has attracted a combined total of about 5,000 participants and 35,000 spectators.
  • The Scream Tour is an integrated property that is focused in nature, targeting about 300-500 teens per activation. This property tours between 40-50 schools per year taking with it top Kenyan artists, DJ’s, models and live music. It goes on throughout the academic term.
  • The Summer Super Cup is a boys’ property that collectively harnesses the exhilarating passion of schools’ rugby and focuses it onto one single championship. It has been held bi-annually since 2003. The Slam Jam property combines the vibrancy of street basketball (streetball), the excitement of the entertainment industry and the energy of the youth. It brings together the elements that teens consider fun, exciting and leverages them with a sports event. It has been held annually since 2003.
  • 99 Degrees is a syndicated 1 hour DVD show targeted at the youth aged between 15 – 19 years. In essence, 99 Degrees is The Insyder magazine transformed into a digital television show on DVD/VCD format. It incorporates what is found within the pages of The Insyder, such as coverage of school events, celebrity interviews, music, shout outs and special features. All the material contained in this show is very current and gathered from all regions across Kenya. It is produced every two months and distributed free of charge to over 500 high schools across Kenya, key recreational centres and the hottest matatus (nganya’s).
  • The Insyder's E Newsletter is called the ‘e-nsyder.’ The e-nsyder is a media platform for youth media and marketing professionals. The e-nsyder is part of Teenwise Media Limited the publishers of The Insyder magazine. Teenwise Media Limited publishes a blog (theinsyder.blogspot.com), a website www.theinsyder.com; a newsletter, the ensyder weekly Update for subscribers From September 2009, TML will produce a conference for media and marketing professionals with particular interests in the youth market - The Youth Marketing Forum.
  • We are driven by the ambition to find out what’s cool, even before it’s cool! Kenyanteen provides news, commentary and resources about commercial media for the youth, and especially teens, entertainment for teens (movies, video games, television, music, books), technology used by teens (cell phones, SMS, hardware and software), the news media’s desire to attract teens (newspapers, television stations, radio stations), marketing and advertising (targeting the teenmarket) and non-profit youth media (highlighting organizations’ efforts at promoting youthvoices in media and creating media by and for youth). Websites: www.kenyanteen.weebly.com or www.kenyanteen.blogspot.com
  • This is a mobile phone marketing resource. It provides resource information for: • mobile service providers • their marketing/advertising agencies • or any product/service that intends to use the mobile phone as a marketing tool This background information document can be used as a resource to assist in the generation marketing strategies These strategies can be utilized to recruit youth mobile phone users to your Brand and also build loyalty amongst the 15 – 24 youth demography
  • •The i Report is the acronym given to The Insyder’s Intelligence Report •The i Report primarily focuses on highlighting how brands targeting the youth are engaging them (the youth) using Below The Line marketing strategies •By Below The Line (BTL) we mean: •Event Marketing •Concert/Music Promotions •In-store promotions •Experiential marketing •Consumer promotions •The i Report is prepared monthly and distributed free of charge to subscribers •Subscribers wishing an i Report that delivers specific intelligence can provide up to a maximum of 10 questions
  • Started in 2001, CentreStage Marketing is one of Kenya’s fastest growing events management organizations. It has created, organised and managed over 50 events in the 3 East Africa countries. Through Strategy, Ingenuity and Experience, we create inspiring, educational and entertaining experiences that communicate your brand’s message.
  • CentreStage Marketing has a mission to make a positive impact in people’s lives. To provide the best marketing solutions for companies who want to be leaders in their field and who are willing to look beyond their ‘box.’ At CentreStage, we pride ourselves in producing stunning live events that educate, motivate and bring people together. By working collaboratively with your organization, we extend your vision, inspire your people and expand your production capacity.
  • Client List & Projects Coca-Cola – Fanta/The Insyder Chaguo La Teeniez Awards (2002 – 2008) Dettol – Dettol Heart Run (2005 & 2006) Tusker – Tusker Safari Sevens Village Entertainment (2006 & 2007) Brookside Dairy – Brookside Freedom From Hunger Walk (2007) Safaricom – Safaricom Super 8 Football Championship (2007 & 2008) Coca-Cola – Fanta Bamboocha Launch/Activations (2007) Barclays – Barclays Step Ahead Walk (2008) Royal Media – Citizen TV UB40 Concert (2008) Unilever – Fair & Lovely Career Fair (2007 – 2009)
  • Youth Dynamix East Africa Who is Youth Dynamix? Youth All strategy, specialist marketing and company promotional Youth Dynamix focusing on campaigns is GLOBAL the 0-24 year are old market underpinned Youth Dynamix by solid and the family is based in research, market Johannesburg, knowledge South Africa; We work with and kids We thus Lagos, Nigeria clients to insight and Nairobi, develop the offer Kenya most effective complete marketing, youth We have strategic & solutions extensive research partnerships solutions across the globe © Property of Youth Dynamix 19
  • 01 Introduction to Youth Dynamix Youth Dynamix is global • Youth Dynamix has offices in the following countries: – Johannesburg, South Africa – Lagos, Nigeria, covering the Western African region – Nairobi, Kenya, covering the Eastern African region • Youth Dynamix, South Africa is 51% owned by JWT, and is thus part of the WPP Group – a global marketing and communications consortium • Youth Dynamix also has various global affiliations – Logistix, London, United Kingdom – The Geppetto Group, New York City, USA – UCT Unilever Institute, Cape Town, South Africa 20
  • REACH KENYA’S YOUTH TODAY! Tel: +254 20 2227698/ 2228363/ 319277 Fax: +254 20 318276 Cell: 0726039649/ 0735734734/ 0770325926/ 0725331567 Website: www.theinsyder.com Contact Person: Ngaruiya Githegi