The Insyder Eventz 2011
by Teenwise Media Group on Nov 17, 2010
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Engage or Become Irrelevant ...
Engage or Become Irrelevant
We are living in an age where Kenya's youth are more informed than any other young generation before them. Think about it; only a decade ago we had virtually no internet penetration, digital TV was science fiction, there were only 2 national TV stations, 3 national radio stations...the list is endless
Brands can no longer rely on simply broadcasting their messages to the consumer via traditional media; new media means interaction levels have increased to unprecedented levels. Brands now have to build intimate relationships with their consumers.
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