The Insyder Eventz 2011

Connect your brand with the youth market through events Presented By Teenwise Media Limited Publishers of The Insyder – K P bli h f Th I d Kenya’s Biggest Youth Magazine ’ Bi t Y th M i November 2010

to youth culture in Kenya since 2001 ////

CONTENTS ‐organization overview organization overview ‐events calendar contacts ‐contacts

Organization overview teenwise media limited was the first marketing consulting agency to exclusively marketing consulting agency to exclusively connect brands to youth •Founded in 2001 •Headquartered in Nairobi •35 Full time employees •35 Full time employees •Directly interacted & engaged over 1,000,000 youth countrywide

Organization overview we develop marketing strategies that reach the youth mass market on two reach the youth mass market on two platforms: 1 2 •Client branded events Client branded events •Events owned by The Insyder Events owned by The Insyder •Created, developed & •Events created, developed & managed by TML on behalf of managed by The Insyder client •The Insyder provides co‐ •The Insyder provides co‐ •Events 100% owned by client branding opportunities

Events calendar types of events 1. In‐School 2. School Holiday 3. Back To School 4. Competition/Promotions/Road Shows

Events calendar 1. In school events There are 3 types of in‐school events There are 3 types of in school events 1. Sports (Festivals & Tournaments) 2. Variety Shows (talent search, beauty pageants) b ) 3. Educational (Symposiums/Festivals)

Events calendar 1. In school events We organize in‐campus events at schools We organize in campus events at schools around the country, throughout the year. We organize & manage the following number of in‐ following number of in school events per term: 1st Term: 30 (Jan – Mar) 2nd Term: 25 (May – Jul) d 3rd Term: 10 (Sept ‐ Oct)

Events calendar 1. In School Events (Sports Festivals & Tournaments) Each province hosts ‘open’ festivals where they invite other schools to participate. Each province usually has 2 or 3 major tournaments in the 1st & 2nd term. Notable ‘majors’ include: Buru Buru Open, Mang’u Open, Alliance Open, Slam Jam Championship, Maseno Open, Blackrock Festival, John Andrews, etc. Blackrock Festival John Andrews etc

Events calendar 1. In School Events (Variety Shows) These are talent shows that involve competitions in music, dancing, beauty pageants, acting, etc. Hundreds of these events are organized throughout the year. There are only a handful of Variety Shows that can connect Th l h df l f V i t Sh th t t brands to over 800 teens per session. These are events held in schools that are able to attract more than 10 guest schools per activation.

Events calendar 1. In School Events (Educational Symposiums) These are events that are based on the educational curriculum and are held to prepare students for exams, or for education‐based events Common events are Science Congress symposiums, set book dramatizations, languages symposiums, etc. These are common in 2nd and especially 3rd Term. p y

Events calendar 2. School Holiday Events These are events owned, organized and managed by The Insyder. However, TML can create School Holiday Events for clients. Hood 2 Hood Tour ‐ Beginning April, these are mini‐variety d d i i il h i i i shows held at leading shopping malls/centres in major urban centres around the countryy April – Chaguo La Teeniez Awards August – XTR (Variety talent search competition) December December – Chaguo Leavers Xpress Leavers Xpress

Events calendar 3. Back To School Events These are organized in partnership with a supermarket chain. For 2011, we will focus in Nairobi & environs and go countrywide in 2012. •These events are called BACK TO SCHOOL SHOPPING DASH •All events held at Nakumatt Mega/Nakumatt Junction All events held at Nakumatt •They are held during the first week of the month on Saturday’s, Sunday’s, Monday’s and Tuesday’s •They are held in January May & September •They are held in January, May & September

Events calendar 4. Competition/Promotion‐Based Events These are interactive events organized around competitions in The Insyder magazine. These events are used to promote the competitions are held both in and out of school. •January – Kick off of the Teen Hero Awards •March – Kick off of the Teen Journalist of the Year Awards •May – Kick off of the High School’s Hottest Hunk competition

Events calendar The Insyder Event Properties The Insyder has developed event properties in which brands can effectively use to engage youth. •January – Teen Journalist of the Year Awards •February – Slam Jam Basketball Championship (Season Opener) •March – High School’s Hottest gala event •April – Chaguo La Teeniez Awards •May – MarkeTEEN Awards (marketing summit unveiling best youth ads) •June – Pik Sh k ( l J Pike Shock (alternative sports tournament e.g. Skateboarding, rollerblading) k b d ll bl d ) •August – XTR Event (variety talent search competition) •September – Super Cup Rugby Championship •December – Chaguo Leavers Xpress •December – Leavers Xpress

Contacts For information on how your brand can connect with the youth market, please fell free to contact us: Tel: 020 3861623/ 020 3861649/ 020 2324788 Email: ngaruiya@theinsyder.com a ga u ya@t e syde co Cell: 0722 331567, 0735 734734

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The Insyder Eventz 2011

by Teenwise Media Group on Nov 16, 2010

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The Insyder Eventz 2011 — Presentation Transcript