The Insyder Events Report: 2nd Term 2010
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The Insyder Events Report: 2nd Term 2010

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A short report on the events The Insyder has managed and executed during the 2nd Term of 2010 i.e. May - July.

A short report on the events The Insyder has managed and executed during the 2nd Term of 2010 i.e. May - July.

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    The Insyder Events Report: 2nd Term 2010 The Insyder Events Report: 2nd Term 2010 Presentation Transcript

    • youth connected event marketing youth connected event marketing 2nd T Term 2010 Report 2010 R t
    • to youth culture in kenya since 2001 / /
    • CONTENT 1. Building brands through events 2. Blackrock Rugby Festival 3. Kenya High Environment Day 4. 4 Thika High Open Day Thik Hi h O D 5. Starehe Journalism Day 6. 6 Upperhill Cultural Day Cultural Day 7. Jamhuri High Talent Day 8. Impact p
    • Building permission assets we develop events or permission assets that  reach the youth mass market through 2 platforms: reach the youth mass market through 2 platforms: •Client branded events •Events owned by The Insyder p y •Created & developed by TML , p •Events created, developed &  •Managed on behalf of client managed by The Insyder •Events 100% owned by client •The Insyder provides co‐ •TML develops strategy for client •TML develops strategy for client branding opportunities branding opportunities
    • Event 1: Background Venue: St. Mary’s School (Saints) rugby pitches Date: Saturday, 15th May Event Type: Rugby festival yp g y Brand Engagement Activities: The Insyder Hot Spot, Cheerleaders contests,  internet access, video games, rap battles, fashion spotting, etc. Guest Schools: 40 schools from all over Kenya attended Guest Schools: 40 schools from all over Kenya attended Attendance: 2,000 – 3,000 (walk in and walk out)
    • Event 1: Activities
    • Event 2: Background Venue: Alliance Boys (Bush) Date: Saturday, 15th May Event Type: School Assembly Presentation yp y Brand Engagement Activities: Stage branding, brand talk, cheque presentation, sample give‐away opportunity  Guest Schools: Strictly Alliance Boys Guest Schools: Strictly Alliance Boys Attendance: 800
    • Event 2: Activities
    • Event 3: Background Venue: The Kenya High School (BOMA) Date: Saturday, 5th June Event Type: Environment Day yp y Brand Engagement Activities: Tree‐naming activities, The Insyder hot spot,  dance challenge, Green Day recitals, etc. Guest Schools: A total of 8 schools participated, including Ministry of  Guest Schools: A total of 8 schools participated, including Ministry of Environment officials Attendance: 700 ‐ 800
    • Event 3: Activities
    • Event 4: Background Venue: Thika High School Date: Sunday, 6th June Event Type: Open Talent Day yp p y Brand Engagement Activities: The Insyder Hot Spot, Digital recruitment,  Brand Ambassador Recruitment, rap battles, fashion pageant, etc. Guest Schools: A total of 11 schools participated Guest Schools: A total of 11 schools participated Attendance: 600
    • Event 4: Activities
    • Event 5: Background Venue: Starehe Boys Centre (Starch) Date: Sunday, 13th June Event Type: Journalism Day yp y Brand Engagement Activities: Teen Journalism Awards awareness &  training, Journalism Mentorship, Digital recruitment, Brand Ambassador  Recruitment, rap battles, fashion pageant, etc. Recruitment, rap battles, fashion pageant, etc. Guest Schools: A total of 8 schools participated Attendance: 700 ‐ 800
    • Event 5: Activities
    • Event 6: Background Venue: Upper Hill High School (Uppah) school hall Date: Saturday 26thJune 2010 Event Type: Cultural Day Event Type: Cultural Day Brand Engagement Activities: Mr. & Miss Upper Competition, Performances,  Activating The Insyder hotspot and sale of magazines Guest Schools: A total of 4 schools participated Guest Schools: A total of 4 schools participated Guest Artists: Avril, Mejja, Q‐ta‐C, Kenzo, Hey‐Z and Trapee Attendance: 850
    • Event 6: Activities
    • Event 7: Background Venue: Jamhuri High School (Jahmu) Date: Saturday, 3rd July 2010 Event Type: Cultural Day Event Type: Cultural Day Brand Engagement Activities: Mr. & Miss Jahmu Competition, Performances,  Activating the Teen Journalism Awards, magazine sales, digital platform, etc. Guest Schools: A total of 9 schools participated Guest Schools: A total of 9 schools participated Attendance: 1,200
    • Event 7: Activities
    • Event Impact •Our key objectives were to use our permission assets to; oincrease magazine sales, grow our digital presence, build social currency,  re‐enforce brand equity, presence & visibility AND recruit brand ambassadors Results In just 3 months we have; •Engaged The Insyder brand directly in 12 high schools y •Directly reached about 15,000 teens •Indirectly reached about 300,000 teens  oWithin a school environment, teens engaged directly relay the experience to an  average of 20 other teens who did not experience event •Grew Facebook Fan Page by 12% to 20,000 fans •Recruited an additional 117 Brand Ambassadors •Grown mobile phone & email database by 4% to slightly over 8,500 •Grown Fan Club membership by 7.5% to 2,300
    • Contacts REACH TEENS, GROW YOUR BRAND, CALL US Tel: 020 3861623/ 020 3861649 Twitter: @ngaruiya Email: ngaruiya@theinsyder.com  Cell: 0719 999993, 0735 734734, 0750 346346