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    • Is Your Brand Going To Be In The Teen Christmas Wish List? YES IT CAN with Santa’s Gift Bag
    • Teen Shopping Habits Revealed Just in time for Christmas!
      • ‘ Tis the season to be jolly!
      • ‘ Tis also the season that we all seem to go spending crazy.
      • In a world where teens have become highly materialistic, the Christmas holiday season is their ‘ Prime Time ’ shopping period.
    • Teen Shopping Habits Revealed Just in time for Christmas! Having worked with teens for 8 years, we uncovered one startling consumer behaviour fact amongst teens during the Christmas (December) holiday season: TEENS SPEND COPIOUS AMOUNTS OF SHOPPING MONEY!
      • We knew that they go shopping-crazy during the Christmas season, but we needed scientific evidence...
      • So we called up our friends at Youth Dynamix and tasked them to make sense of all this shopping-frenzy craze.
      • This is what they had to say…
      Teen Shopping Habits Revealed Just in time for Christmas!
      • If there’s any time of the year when youth influence in shopping patterns is at its highest – it is during the December holiday time...
      • Pre-teens and teens (11-14s and 15-19s) are highly influential shoppers...
      • They have growing amounts of money to spend on their appearance, leisure goods, foodstuffs and beverages, and electrical products like mobile phones...
      Teen Holiday Shopping Insights
      • Gifts for friends are highly important to this group - influencing shopping patterns for items like cards, plush toys and gift style toiletries...
      • Older teen consumers are emerging from the family cocoon, learning to make choices and beginning to manage their own money...
      • They shop with friends and for many, shopping is a social activity forming a large part of their leisure time, especially during the December holidays...
      Teen Holiday Shopping Insights
    • Teen Holiday Shopping Insights
      • Because they do not earn income, youth begin planning for their Christmas shopping early...
      • This early planning allows them to know exactly how much money they will need to ‘earn’ from their traditional income sources i.e. parents, guardians, older siblings, family members, hustling, etc...
      • You need to communicate to them before they start their early planning!!
    • *Data courtesy of YouthTrax Syndicated Study, Youth Dynamix Reasons Why December Is the Most Lucrative Month To Target Youth
      • Fat Pockets: December is the month that teens have more pocket money than any other time of the year!
      • It is conservatively estimated that teens tend to have 1 ½ times more pocket money in December compared to the other months of the year.
      • That’s about 9,500/-*
        • Season of Giving: Their parents, relatives, siblings and guardians tend to open their purses wider during this time of the year...
        • Unlike when they are kids or pre-teens and are bought for gifts, their parents/relatives tend to give them ‘ cash ’ gifts instead....
      • Fat Pockets: What factors contribute to teens having vast amounts of cash to spend during the Christmas season?
      Reasons Why December Is the Most Lucrative Month To Target Youth
    • What gift would you buy a 17 year old and except them to genuinely appreciate? It’s easier just to give them cash! Reasons Why December Is the Most Lucrative Month To Target Youth
        • Season of Giving: Their parents tend to open their purses wider during this time of the year…
        • This is mainly due the fact that they are more mature and independent, and also at this age, it is difficult for them (parents/relatives) to identify the appropriate gifts for them…
      • Fat Pockets: What factors contribute to teens having vast amounts of cash to spend during the Christmas season?
    • *Data courtesy of YouthTrax Syndicated Study, Youth Dynamix Reasons Why December Is the Most Lucrative Month To Target Youth
        • Season of Giving: Their parents tend to open their purses wider during this time of the year…
        • Form four leavers tend to get up to an average of KShs. 5,000 in the form of cash gifts*
      • Fat Pockets: What factors contribute to teens having vast amounts of cash to spend during the Christmas season?
    • Reasons Why December Is the Most Lucrative Month To Target Youth
        • b) Savings: The 3rd term is the shortest term of the year, and is followed by the most ‘exciting’ school holiday.
        • This allows teens to save money that they would have otherwise spent during the tediously long 1st and 2nd terms…
        • They also get traveling cash (which they eventually save) because at Christmas time, families tend to do a lot of traveling
      • Fat Pockets: What factors contribute to teens having vast amounts of cash to spend during the Christmas season?
    • Reasons Why December Is the Most Lucrative Month To Target Youth
      • Fat Pockets: What factors contribute to teens having vast amounts of cash to spend during the Christmas season?
        • c) Peer Pressure Spending: Christmas is a no holds barred, spending spree time for all; for teens it is more blitzy!
        • Teens spend money over the December holiday season like the end of the world was neigh...
        • This is the time of the year when they ‘upgrade’ themselves in order to fit into their cliques and crews…
        • For most, this is the only time of the year where they can receive enough cash gifts and pocket money to buy the items they have longed for all year long
    • Reasons Why December Is the Most Lucrative Month To Target Youth
      • Inflation: The tough economic times will mean that people will begin planning for Christmas shopping early...
      • Early planning means that we can all stretch our shopping shilling further during the Christmas season...
    • Reasons Why December Is the Most Lucrative Month To Target Youth
      • Inflation: The tough economic times will mean that people will begin planning for Christmas shopping early...
      • Teens, with their affinity to high spending, will be no exception. Expect them to start planning for Christmas shopping today!
      • Christmas shopping is well and truly underway by November
    • Reasons Why December Is the Most Lucrative Month To Target Youth
      • 3. Advertising Clutter: Most products & services targeting the youth market (and the market in general) will spend a lot of advertising shillings during the highly lucrative Christmas season...
      • The problem with this is that there will be a clutter of advertising communication fighting to get the consumers’ attention....
      • Santa’s Gift Bag allows you to avoid the clutter, while staying one step (one month) ahead of the competition
    • Reasons Why December Is the Most Lucrative Month To Target Youth
      • 4. More Knowledgeable Target: The current generation of teens is more knowledgeable than any other before them...
      • They live in a Kenya that has fully liberated its media. They were born in a country that already had multiple radio and television channels.
      • They have ready access to the internet via their WAP enabled mobile phones, cyber cafes, computers in school...
    • Reasons Why December Is the Most Lucrative Month To Target Youth
      • 4. More Knowledgeable Target: The current generation of teens is more knowledgeable than any other before them…
      • Through the ready availability of information all around, they are very aware about brands and products...
      • More so; special offers and discounts these brands may offer, especially during the holiday season...
      • They are the BRAND CONSCIOUS GENERATION
    • Christmas Comes In November!
      • For retailers, and all those targeting the youth market, this ultimately means that any Christmas promotions need to already be ready to roll out!
      • What plans have you made to ensure that come December 25th, you’ll have achieved more than 50% of your Christmas sales targets?
      • Talk to us and take advantage of our SANTA’S GIFT BAG OFFER …
    • HAVE A VERY MERRY CHRISTMAS! From all of us at The Insyder Sales Department Tel: 020 2227698/2228363/318277 Email: [email_address]