No Drugs 4 Exams Campaign

A CSR Marketing Opportunity During The Exam Season
ND4E Campaign

Exam Time Is Crunch Time!
As the KCSE examinations and end year exams get closer, teens hear lots of myths and falsehoods about how drugs can help them perform better during these exams.

Drug Addiction Starts In 3rd Term!
Ignorance on the effects of drugs, coupled with pressure to perform well during exams is the leading cause of drug consumption during 3rd term!

A Generation Addicted To Drugs
Today's generation of young people is the largest in history. Almost three billion people—nearly half of the world's population—are under the age of 25.
They are the first generation that is living in a world where drug abuse has been declared a global pandemic!

A Campaign To Stop 3rd Term Addiction
The Insyder, Kenya’s leading youth media, is looking to educate teens about the dangers of drug abuse during this volatile exam season. The Insyder, through its magazine and online properties, seeks to initiate a national NO DRUGS 4 EXAMS (ND4E) campaign.

The ND4E Campaign

An Anti Drug Tour in 8 Schools

The Insyder’sNO DRUGS 4 EXAMS (ND4E) campaignwill visit 8 schools
The schools visited will be major national schools as well as leading provincial ones
The tour kicks off in October and goes on until November
It will be done on weekends

The Massive Influence of Schools Visited

The schools visited will be major national schools as well as leading provincial ones
National and top provincial school students have massive influence over their peers
Connecting with these teens will allow for the anti-drugs message to trickle down
National and top provincial school students also influence consumer habits (and this is good for your brand)

The Impact of the School Tour

The campaign will directly impact at least 5,600 teens
It’s estimated that each school will have 700 students
The campaign will indirectly impact at least 112,000 teens
It’s estimated that each teen impacted directly will also impact at least 20 of their peers from other schools

The School Tour Event Activities
The 8 school tour will do the following:
Educate teens about dangers of drugs through games, quizzes
Arm teens with knowledge on how to avoid drugs
Give talks on careers – given by top professionals
Give motivational, self confidence talks – by youth counsellors
Provide partners with sampling & branding opportunities

Added Bonus & Publicity
By participating in the ND4E Project, you will get the following bonus value in The Insyder:
A branded double-spread pictorial highlighting school events
A quarter page recognising you as an ‘Official Partner’
Your logo on the official ND4E ads recognizing you as an ‘Official Partner’

Added Bonus & Publicity...
What You Get in the October 2009 Issue:

Quarter page recognizing you as ‘Official ND4E Partner’
Logo on the Official ND4E communication material

What You Get in the December 2009 Issue

Branded double-spread pictorial
Quarter page recognizing you as ‘Official ND4E Partner’

THANK YOU!
For more information on how you can participate and engage these teens, kindly contact:
Ngaruiya Githegi,
Tel: 020 3861623/020 3861649
Cell: 0722 331567/0735734734
Email: ngaruiya@theinsyder.com