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No Drugs 4 Exams Campaign
 

No Drugs 4 Exams Campaign

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An anti-drug campaign initiated by The Insyder magazine. It targets form four candidates as they sit for their final KCSE exams. Form four candidates are at high risk of engaging in the consumption of ...

An anti-drug campaign initiated by The Insyder magazine. It targets form four candidates as they sit for their final KCSE exams. Form four candidates are at high risk of engaging in the consumption of illegal drugs because of peer pressure, the pressure to perform well and misinformation about how drugs can assist them perform better in exams.
For more information, please call: 020 3861623 or 020 3861649

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    No Drugs 4 Exams Campaign No Drugs 4 Exams Campaign Presentation Transcript

    • A CSR Marketing Opportunity During The Exam Season
      ND4E Campaign
    • Exam Time Is Crunch Time!
      As the KCSE examinations and end year exams get closer, teens hear lots of myths and falsehoods about how drugs can help them perform better during these exams.
    • Drug Addiction Starts In 3rd Term!
      Ignorance on the effects of drugs, coupled with pressure to perform well during exams is the leading cause of drug consumption during 3rd term!
    • A Generation Addicted To Drugs
      Today's generation of young people is the largest in history. Almost three billion people—nearly half of the world's population—are under the age of 25.
      They are the first generation that is living in a world where drug abuse has been declared a global pandemic!
    • A Campaign To Stop 3rd Term Addiction
      The Insyder, Kenya’s leading youth media, is looking to educate teens about the dangers of drug abuse during this volatile exam season. The Insyder, through its magazine and online properties, seeks to initiate a national NO DRUGS 4 EXAMS (ND4E) campaign.
    • The ND4E Campaign
    • The ND4E Campaign
    • An Anti Drug Tour in 8 Schools
      • The Insyder’sNO DRUGS 4 EXAMS (ND4E) campaignwill visit 8 schools
      • The schools visited will be major national schools as well as leading provincial ones
      • The tour kicks off in October and goes on until November
      • It will be done on weekends
    • The Massive Influence of Schools Visited
      • The schools visited will be major national schools as well as leading provincial ones
      • National and top provincial school students have massive influence over their peers
      • Connecting with these teens will allow for the anti-drugs message to trickle down
      • National and top provincial school students also influence consumer habits (and this is good for your brand)
    • The Impact of the School Tour
      • The campaign will directly impact at least 5,600 teens
      • It’s estimated that each school will have 700 students
      • The campaign will indirectly impact at least 112,000 teens
      • It’s estimated that each teen impacted directly will also impact at least 20 of their peers from other schools
    • The School Tour Event Activities
      The 8 school tour will do the following:
      Educate teens about dangers of drugs through games, quizzes
      Arm teens with knowledge on how to avoid drugs
      Give talks on careers – given by top professionals
      Give motivational, self confidence talks – by youth counsellors
      Provide partners with sampling & branding opportunities
    • Added Bonus & Publicity
      By participating in the ND4E Project, you will get the following bonus value in The Insyder:
      A branded double-spread pictorial highlighting school events
      A quarter page recognising you as an ‘Official Partner’
      Your logo on the official ND4E ads recognizing you as an ‘Official Partner’
    • Added Bonus & Publicity...
      What You Get in the October 2009 Issue:
      • Quarter page recognizing you as ‘Official ND4E Partner’
      • Logo on the Official ND4E communication material
      What You Get in the December 2009 Issue
      • Branded double-spread pictorial
      • Quarter page recognizing you as ‘Official ND4E Partner’
    • THANK YOU!
      For more information on how you can participate and engage these teens, kindly contact:
      Ngaruiya Githegi,
      Tel: 020 3861623/020 3861649
      Cell: 0722 331567/0735734734
      Email: ngaruiya@theinsyder.com