Final Term
OFFER!
Don’t be last on the back-to-school shopping list...
Be the 1st to sign up for our September Back To
School Special

1. The Last Term of School
•The last term of school i.e. 3rd Term is the shortest
•It lasts between September and mid November
•It is known for “Exams”
•It is perceived as the most crucial term (not only for Form 4‟s) but for
everyone because it determines your graduation to the next level
•What does this mean for your brand?

2. Less Means More
•The 3rd Term is shorter than other terms by about 1 month
•On average, teens get the same amount of Back-To-School shopping
money for the 3rd Term, as compared to the 1st & 2nd terms
•This means that they have “extra” money to spend during the 3rd Term
back to school period
•Will they spend the extra savings on your brand?

3. Exams Mean Pampering
•The 3rd Term is the “Exam Term” or the “Graduation Term”
•It is crucial that all students perform well
•Parents‟ want their teens to perform well...
•Thus they ensure that their lives are comfortable when they are in school
•Parents‟ dish out a little something extra during the 3rd Term Back To
School period
•Will teens buy your brand with their extra pampering shopping
money?

4. Your 3rd Term Marketing Strategy
•Give offers on smaller-sized items; it‟s the shortest term of the year,
they won‟t be in school that long
•Keep your message short & precise; 3rd Term is stressful and teens
have lots to think about
•Sell value, not price; teens have more shopping money to „play‟ around
with, they‟ll be looking for something extra
•Your communication should empathize with their current situation;
they should see you as a brand that understands the “stress” 3rd Term
comes with
•Reach them where your message will be most effective; The Insyder
is the number 1 teen magazine in Kenya

5. The Special Offer
•Book and confirm your back-to-school ad ON or BEFORE
August 20th and get a 30% discount off our rate card.
•No fine print, no conditions, just a 30% discount on back-to-
school ads booked by August 20th!
•September 2009 issue of The Insyder hits stands Aug 27th.
•See rate card in the next page

6. Classifieds Rate Card
Available only in the 4 sizes below
1 2 Rate Card Legend
1. 2.5 x 2 inches – 14,500/-
2. 2.5 X 4 inches – 25,000/-
3. 5 x 2 inches – 25,000/-
4. 5 x 4 inches – 36,500/-
*These rates are already
3 discounted at 30%
4
NB: All rates are less 16% VAT
and Agency Commission

7. Regular Rate Card
30% Discount Applies Only To The 3 Ad Sizes Below
Page Size Rate Card 30% Discounted Rate
Quarter Page 70,000/- 49,000/-
Half Page 90,000 63,000/-
Full Page 150,000 105,000/-
The above rates are less 16% VAT and Ad Agency Commission

THANK YOU!