Class of 2011 - Top 10 Shopping Items

Top 10 Things Form 4 Leavers Will Buy The Million $ Shopping List Official East Africa representative Regional Strategic Partner

Over 400,000 teens will leave high school this month... And for the first time in their lives, will not only have unprecedented freedom to purchase almost anything they like...

They will have 100,000,000/- to spend it on!
It is a Kenyan tradition to reward form 4 leavers with cash!
250/- is the average reward for Kenya’s form 4 leavers *
Remember, there are over 400,000 high school leavers…
*Back 2 School Shopping Trax Study – Youth Dynamix Research

We sampled 1,200 teens across the country and spent the entire month of October talking to them about their post high school shopping habits... So we asked them what they’re going to spend their US$ 1M on…

The most mentioned items, in order of popularity… Here are the top 10 things they will spend their money on

After what seemed like an eternity, Nokia finally launched its first dual sim phone, the X2-01. Youth don’t care about brands, it’s about what brands do for them. The dual sim phone offers them a world of convenience. Nokia Dabo Dabo VALUE 7,000/- 1

Moving over 350,000 units by October, the IDEOS has become the highest selling mobile phone in Kenya in 2011. The Android platform, affordable price, sleek design and availability makes this a favourite for the 404 student. Huawei IDEOS VALUE 8,000/- 2

This is a rite of passage in Kenya. Virtually all 404 leavers will attend one final party with their high school peers. The parties will either be organized by their school or amongst friends. However, most will be at concerts or night clubs. Concert/Party/Prom/Bash VALUE 3,000/- 3

80’s fashion is back and one of the most coveted footwear items this November will be the Boat Shoes (we used to call them Moccasins). The shoes have been redesigned slightly, and big brand names have been used to endorse them. Boat Shoes VALUE 2,000/- 4

Samsung tapped into the celebrity power of dancehall artist Wyre for the launch of the Ch@t 322 device. Also a dual sim, the phone has made quite an impression with Kenya’s youth, despite launching after Nokia’s X2-01 dual sim. Samsung ‘Wyre’ Duos VALUE 8,000/- 5

The question this November will be; just how skinny can these jeans get? Skinny jeans seem to be going nowhere and the #1 fashion item for boys. The girls will opt for something roomier in 2011 though, harem pants. Skinny’s or Harem Pants VALUE 1,500/- 6

Most 404’s would love to buy headphones for their mobile devices. The most coveted are the brand name ‘Beats’ by rapper Dr. Dre. Given their high cost, about 15,000/- for the small pair, most will opt for the Chinese knock-off’s. Beats Headphones VALUE 8,000/- 7

The Kenyan version of Napoleon Brandy does no justice to the original but is popular with 404’s anyway. The main reason being price. Unfortunately, most 404 leavers will want to experiment with alcohol, and this will be their # 1 drink. Bottle of Naps VALUE 400/- 8

If there’s one lifestyle business that is growing by leaps and bounds, it’s the tattoo parlor. Just like the experimentation with alcohol, getting a tatt is a way for the 404’s to express their freedom. Whether they’ll actually get one is another story. Dreadlocks or Tattoo VALUE 2,000/- 9

Very few will travel more than 100km from their homes, fewer will even spend the night away, but a great majority simply want to ‘get away’ with their high school homiez ‘for the last time.’ Travel or Road Trip VALUE 3,000/- 10

This is just a list of the top 10 most mentioned items. The Million Dollar Teen Report has tonnes of information detailed according to brands, product categories, gender preferences, monetary value… and most importantly HOW YOU CAN USE THIS REPORT TO CONNECT YOUR BRAND WITH HIGH SCHOOL LEAVERS The Full Report 11 50

Contact me now! Irene Njoroge Tel: 020 3861649/020 2324788 Cell: 0721-287689 Email: [email_address] Your partner in reaching the super spending teens

Class of 2011 - Top 10 Shopping Items

by Teenwise Media Group on Nov 04, 2011

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Class of 2011 - Top 10 Shopping Items — Presentation Transcript

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