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Survey Report Survey Report Document Transcript

  • SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Foundation in Natural and Built Environments MATHEMATICS [MATH0103] Name Student ID Muhammad Ikmal Bin Nor Hisham 0316037 Ken Wong Chun Thim 0315534 Joshua Lee Yee Kai 0315820 Kelvin Yong Chen Yin 0316050 Group/Session: Wednesday (4pm-7pm) Subject: Mathematics [MATH0103] Course: FNBE (July 2013 Intake) Lecturer: Ann See Peng
  • Table Of Content No. Title 1 Introduction 2 Objectives 3 Methodology 4 Survey Questions 5 Respondents survey form 6 Analysis 7 Conclusion
  • Introduction This assignment requires us to do a survey among adolescents aged 18-20 and young adults aged 21-23 in Taylor’s University Lakeside Campus. The goal of this survey is to find out how much would adolescent and young adults are willing to spend for a phone. At the same time, the survey is also conducted to find out how willing adolescent and young adults would spend on their phones, be it by buying accessories or even downloading apps that could enhance their experiences while using their phones. Our group consists of 4 members, which are Joshua Lee Yee Kai, Muhammad Ikmal Bin Nor Hisham, Ken Wong Chun Thim and Kelvin Yong Chen Yin. Initially, we gathered together and discussed various questions about handphones and how it had impacted our lives and so on. We even discussed on the possibilities of people not being able to answer questions that are too technical. Therefore, we came up with questions that were general enough for their understandings and emphasized a lot on user experience with their phones. We then finally concluded on 20 questions to be placed on the survey forms. On the other hand, our survey form consists of questions regarding how willing are adolescents and young adults in spending on a phone. At the same time, how frequently they change their handphones from time to time. We would like to explore how handphones had become a norm in society and a lifestyle to society.
  • Objectives There are 3 objectives to be attained from this survey assignment. 1. To apply the knowledge gained from statistical data in real life. 2. To find out how willing adolescent and young adults would spend for a handphone. 3. To find out how willing adolescent and young adults would spend on a handphone. 4. To explore how handphones had become a norm in society and a lifestyle to society
  • Methodology Taylor’s University Lakeside Campus 1. Library Level 4.
  • 2. Library Level 3.
  • 3. Block C – Block D area
  • The survey form questions 1. What is your gender? a. Male b. Female 2. What is your age? a. 18 b. 19 c. 20 d. 21 e. 22 f. 23 3. Do you own a power bank? a. Yes b. No 4. Which operating system on a smartphone do you prefer? a. Android b. iOS c. Windows Phone 5. What brand of phones do you like the most? a. Apple b. Blackberry c. HTC d. Nokia e. Samsung f. Sony 6. How much are you willing to spend on a phone? a. RM 1 – RM 500 b. RM 501 – RM 1000 c. RM 1001 – RM 1500 d. RM 1501 – RM 2000 e. RM 2001 – RM 2500 f. RM 2501 – RM 3000 7. How often do you change your phone? a. 1 – 12 months b. 13 – 24 months c. 25 – 36 months d. 36 – 48 months e. Not until the phone gives problems 8. What do you do the most with your phone? a. Messaging b. Phone calling c. Internet browsing d. Entertainment (Gaming/Music/Video/Books) e. Taking pictures/recording videos 9. Which do you think is the best resolution for the phone’s camera? a. 0 MP – 4 MP b. 5 MP – 9 MP c. 10 MP – 14 MP d. 15 MP – 19 MP e. 20 MP – 24 MP 10. Which do you think is the best resolution for the phone’s resolution? a. 800 x 480 (e.g. Samsung Galaxy S2) b. 1136 x 640 (e.g. Apple iPhone 5S) c. 1280 x 720 (e.g. Samsung Galaxy S3/HTC One X) d. 1920 x 1080 (e.g. Sony Xperia Z1/LG G2) 11. Do you prefer on-screen button or off-screen button? a. On-screen (e.g. Sony Xperia Z1/LG G2) b. Off-screen (e.g. Apple iPhone 5S/Samsung Galaxy S4) 12. How often do you check your phone per hour? a. 1 – 5 times b. 6 – 10 times c. 11 – 15 times d. 16 – 20 times 13. Which screen size do you prefer? a. 1.1 – 2.0 inches b. 2.1 – 3.0 inches c. 3.1 – 4.0 inches d. 4.1 – 5.0 inches e. 5.1 – 6.0 inches f. 6.1 – 7.0 inches
  • 14. How many apps did you download? a. 0 – 19 apps b. 20 – 39 apps c. 40 – 59 apps d. 60 – 80 apps 15. What is the main use of your camera? a. Taking memories (e.g. friends, families, selfies) b. Photography (e.g. landscape, environments) c. Information (e.g. notes) d. Recording videos 16. Among this apps, which apps you cannot live without? a. SNS (e.g. Facebook, Twitter, Instagram, Vine) b. Messaging (e.g. KakaoTalk, Line, WhatsApp, WeChat) c. Navigation (e.g. Maps, Waze) d. Entertainment (e.g. Music/Video Player, YouTube) e. Gaming (e.g. Asphalt 8, Candy Crush, Clash of Clans, Infinity Blade II) 17. Do you buy a case for your phone? a. Yes b. No 18. What is your reason for using a case? a. I do not use a case b. Fashion c. Function (e.g. battery, flip cover, stand) d. Protection e. Wasting my money 19. What do you think of having water-resistance as a phone’s feature? a. I will appreciate it very much b. I do not really mind having one c. Nah, it is just a gimmick 20. What kind of apps are you more likely to purchase? a. None, I only download free apps b. Education (e.g. books, languages) c. Multimedia (e.g. games, music, videos) d. Security (e.g. Norton)
  • Adolescent Respondents (Aged 18-20)
  • Young Adult Respondents (Aged 21-23)
  • Analysis
  • Number Of Respondents And Age Of Respondents Figure 1(a) shows the number of respondents and the age of respondents The figure above shows that the number of respondent that took part in the survey is all equally distributed among the age of the respondent. To have a fair statistic result, 100 pieces of survey forms were equally divided among 4 groups, namely adolescent male, adolescent female, young male adults and young female adults. 0 5 10 15 20 25 30 Aged 18-20 Aged 21-23 Male Female
  • Number Of Adolescents And Young Adults Who Own A Powerbank Figure 2(a) shows the number of adolescent and young adult who owns a powerbank Figure 2(b) shows the number of adolescent and young adults who does not owns a powerbank 26% 29% 18% 27% Number Of Adolescents and Young Adults Who Owns A Powerbank Adolescent Male Adolescent Female Young Male Adults Young Female Adults 25% 20% 22% 33% Number Of Adolescent And Young Adults Who Does Not Owns A Powerbank Adolescent Male Adolescent Female Young Male Adults Young Female Adults
  • Based from Figure 2(a), we can conclude that females are way more likely to prepare a powerbank beforehand to charge their phones on the go. A powerbank is a portable battery on the go that is used to charge devices such as phones while on the move. Adolescents and Young adults are more likely to own a powerbank because most adolescents and young adults in the university environment stay back for long hours. For example, some students stay back after class till late at night to complete their assignments together. Due to this very reason, a student needs to keep their phone charged and therefore are more likely to own a powerbank. The powerbank can be used to charge their devices such as phone so that they could continue to keep their phones in power for important notifications or messages and to work through the day. For example, students that are not able to attend the group discussions in university will use their phones to exchange important messages with their friends while working on assignments. Based from the Pie chart in Figure 2(a), 53% of adolescent female and 60% of young female adults do own a powerbank. On the other hand, 47% of adolescent male and 40% of young male adults own a powerbank. The results from Figure 2(a) indicate that females are more careful and prepares beforehand than males do. At the same time, it could also mean that females are a heavier user of their phones as they needed more charge on the go than their male counterpart. On the other hand, in Figure 2(b) it shows the number of adolescent and young adults who does not owns a powerbank. The highest percentage in the pie chart in Figure 2(b) indicates that 33% of female young adult do not own a powerbank. Followed by 25% adolescent male that do not own a powerbank. All in all, 45% of adolescent and 55% of young adults do not own a powerbank.
  • Favourite Operating System Among The Respondent On A Phone Figure 3(a) shows the favourite operating system among the respondents on a phone From Figure 3(a) above, we know that most of the respondent prefers Andriod operating system phone. Out of the 100 respondent that took the survey, 49 of the respondent are using Andriod powered operating system phone models. All in all, Andriod and iOS are among the most welcomed operating system by the respondents. A number of 12 out of 25 male adolescent prefers Andriod operating system. On the other hand, there is a number of 10 out of 25 female adolescent that prefers the android operating system. For the Male young adult, 15 out of 25 prefers the android operating system. At the same time, 12 out of 25 female young adult prefers the android operating system. Coming second would be the iOS operating system. 48 out of 100 respondents favours the iOS operating system. There is a number of 12 out of 25 male adolescent that favours the iOS operating system. Besides that, there is a number of 15 out of 25 female adolescent that favours the iOS operating system. A number of 9 out of 25 male young adult respondents and 12 out of 25 female respondents prefer the iOS operating system. 0 2 4 6 8 10 12 14 16 Male Adolescent Female Adolescent Male Young Adult Female Young Adult Windows Phone iOS Andriod
  • Lastly, Windows phone operating system are the least welcomed operating system among the respondent. Part of the reason could be because Windows phone emerged in the market much later compared to iOS and Andriod operating system. Only 3 out of a total of 100 respondents favour the Windows phone operating system. The male adolescent respondent that favour the Windows phone operating system consist of only one person. On the other hand, there is none that favour the Windows phone operating system among the adolescent female. Both the young adult’s male and female’s respondent consists of 1 respondent that favours the Windows phone operating system. All in all, Andriod and iOS operating system are among the most welcomed and favoured operating system on a smartphone.
  • Favourite Brand Of Smartphone Among The Respondents Figure 4(a) shows the favourite brand of smartphone among the respondents Based on figure 4(a), we can derive that 44 out of 100 respondents prefers Apple brand. A number of 14 adolescent male and 16 adolescent female prefers Apple brand. At the same time, 10 male young adult and 14 female young adults prefer the Apple brand as well. On the other hand, it is also shown that 31 out of the 100 respondent prefer the Samsung brand. Based from Figure 4(a), there is a number of 8 adolescent male and female that prefers the Samsung brand respectively. Also, there is a number of 8 male young adult and 6 female young adult that prefers the Samsung brand. Besides that, Sony and HTC brand comes in as the third most favoured brand among smartphones by the respondents. A total number of 6 out of 100 respondents favours the Sony brand. There is none out of the 25 adolescent male favours the Sony brand. Also, a number of 1 out of 25 female adolescent favours the Sony brand. Besides that, there is 2 out of 25 male young adult and 3 female young adults that prefers the Sony brand. 0 2 4 6 8 10 12 14 16 18 Female Young Adult Male Young Adult Adolescent Female Adolescent Male Sony Samsung Nokia HTC Blackberry Apple
  • While the HTC brand has a total number of 6 out of 100 respondents that favours it. Based from Figure 4(a), 2 out of 25 male adolescents favour the HTC brand. At the same time, none of the female adolescents favour HTC brand. Also, 3 out of 25 of the young male adult prefer the HTC. While there is 1 out of 25 female young adult that prefer the HTC brand. Lastly, based from Figure 4(a), none of the respondents favour Blackberry brand. Blackberry was a smartphone that was mostly used by people that needed mobile data in the past. However, time has changed and more and more service provider nowadays are providing smartphones with mobile data. Another reason could be that Blackberry’s smartphone does not provide a wide range of apps in the store for their consumers.
  • Figure 5(a) shows the willingness of respondent in spending for a phone Amount (RM) Midpoint, x Frequency, f fx 1 – 500 250.5 1 250.5 501 – 1000 750.5 2 1501 1001 – 1500 1250.5 11 13755.5 1501 – 2000 1750.5 17 29758.5 2001 – 2500 2250.5 17 38258.5 2501 – 3000 2750.5 2 5501 ∑f = 50 ∑fx = 89025 Table 5(a) Willingness of Adolescent in Spending for a Phone 𝑀𝑒𝑎𝑛 = ∑fx ∑f 𝑀𝑒𝑎𝑛 = 89025 50 𝑀𝑒𝑎𝑛 = 1780.5 0 2 4 6 8 10 12 14 Female Young Adult Male Young Adult Female Adolescent Male Adolescent Willingness Of Respondent In Spending For A Phone RM2501-3000 RM2001-2500 RM1501-2000 RM1001-1500 RM501-1000 RM1-500
  • Amount (RM) Midpoint, x Frequency, f fx 1 – 500 250.5 6 1503 501 – 1000 750.5 9 6754.5 1001 – 1500 1250.5 11 13755.5 1501 – 2000 1750.5 10 17505 2001 – 2500 2250.5 14 31507 2501 – 3000 2750.5 20 55010 ∑f = 50 ∑fx = 71025 Table 5(b) Willingness of Young Adult in Spending for a Phone 𝑀𝑒𝑎𝑛 = ∑fx ∑f 𝑀𝑒𝑎𝑛 = 71025 50 𝑀𝑒𝑎𝑛 = 1420.5
  • Figure 6(a) shows how often do the respondent change their phones Based from Figure 6(a), we can conclude that young adults tend to change their phone more often than adolescents. The reason could be because young adults are already mature enough to source for money. For example, most young adults will be mature enough to source for money in their free time like taking a part time job. Another reason could be the young adults are more mature in managing their time, thus resulting in more organized time to do their part time jobs. Also, based from Figure 6(a), we can derive that majority of the adolescents and young adults do not change their phones till a problem occurs or it starts giving problems. This is because most people do not find the need to get the latest phone. By not changing and always getting the latest phones also can help adolescents and young adults to save money for their future. 0 2 4 6 8 10 12 14 16 18 Female Young Adult Male Young Adult Female Adolescent Male Adolescent How Often Do The Respondent Change Their Phone 1-12 Months 13-24 Months 25-36 Months 36-48 Months Until Having Problem
  • Figure 7(a) shows what do adolescents and young adults do most with their phone Based from Figure 7(a), a number of 24 out of 50 respondents among young adult spend their time messaging on phones compared with a total number of 15 out of 50 adolescents respondent. This is an obvious observation of how young adults tend to be in a relationship with a girlfriend or boyfriend when compared to adolescents. For example, the young adults are more likely to communicate with their lover through messaging. Because of this reason, most young adults are more likely to engage in using messaging apps or sending messages with their phones. On the other hand, there are a total number of 17 out of 50 adolescent respondents shown to browse the internet more often than the total number of 14 out of 50 young adults on their phones. The reason could be adolescents are young active people having the desire to seek for more knowledge in the web. For example, adolescents would be more likely to surf the internet to gain knowledge and prepare themselves to face the challenging world. At the same time, based from Figure 7(a), we can also conclude that majority of the adolescents and young adult uses their phones for entertainment. A total number of 11 out of 50 adolescents and a total number of 9 out of 50 young adults were shown 0 5 10 15 20 25 30 Male Adolescent Female Adolescent Male Young Adult Female Young Adult What Do Adolescents And Young Adults Do Most With Their Phone Messaging Phone Calling Internet Browsing Entertainment Taking Picture/Video
  • to spend their time for entertainment purposes. For example, some adolescents and young adults browse through Youtube on their phones to watch videos. Also, there are a total number of 2 out of 50 adolescent respondents that take pictures/videos with their phones most often. In contrast, there is no respondent for the young adults that spends their time with their phones taking pictures/videos. One of the reason that could be given for the young adults of not taking pictures is that they are more careful in sharing personal information online. Because of this reason, they tend to take lesser picture or don’t spend their time taking selfies and so etc. Another reason could be most of the young adults do not have time taking pictures/videos. Perhaps the young adults need to manage their time in studying and working part time at the same time. There is also a surprising result which shows that the majority of the adolescent and young adults used less of the phone calling feature on their phones. There are a total number of 5 adolescents out of 50 and a total number of 3 out of 50 young adults that still uses the phone call feature most often on their phones. Besides that, the reason for this result could be that majority of the adolescents and young adults nowadays uses their phone to communicate with others through free messaging apps like kakaotalk, whatsapp, viber and so on to call or even sending messages rather than calling with their service provider. Moreover, with the advancement of technology and social media like Facebook, most adolescents and young adults gets the advantage to use it to get in touch with their loved ones more easily. For example, instead of calling up their loved ones through a phone call, most adolescents and young adults can do a Skype video call for free instead of using the traditional phone call. At the same time, Skype technology also allows more than one user to chat together at the same time. Because of communication technology like this, it also reduces the need for adolescents and young adults to use traditional phone calling methods.
  • Figure 8 (a) shows the respondent preference on the best resolution for camera in megapixels (mp) Based on Figure 8 (a), most respondents believe that the higher the MP, the better the quality of the pictures. As we are living in the digital world, digital photography plays an important role in improving our lifestyles. Some people take pictures to keep their memories of certain events, mainly the enjoyable events. This leads to a question, what is the best resolution for cameras? It seems that 20-24 MP, which is the highest, is the best resolution for camera in respondents’ opinions. Higher MP allows the user, in this case the respondents, to enjoy more details on their images. For example, a parent can look how cute their children are as they can even see the dimples on their children’s faces by zooming up the pictures. Besides having more details, pictures with higher MP is good for editing and cropping. Pictures with lower MP will be harder to edit as it has fewer details than those with higher MP. With higher MP, cropping will be better as you have more pixels to be cropped, which later results in better quality pictures than those with lower MP. 0 2 4 6 8 10 12 14 Female Young Adult Male Young Adult Female Adolescent Male Adolescent Respondents Preference On The Best Resolution for Camera in Megapixels ( MP ) 20-24 MP 15-19 MP 10-14 MP 5-9 MP 0-4 MP
  • Figure 9 (a) shows the best screen resolution that the respondent think is for a phone Based on Figure 9(a), regardless of their ages, most of the respondent thinks that 1136x640 resolution is the best screen resolution for a phone. This result shows that screen resolution of a phone is not the main thing people are looking at when they are buying and purchasing a phone. One factor to take into consideration when purchasing a phone is the battery life. Most adolescent and young adult will definitely go with a phone that could take them long enough for a day. However, phones with a higher screen resolution will also drain up battery life faster. This is due to the Graphic Processing Unit (GPU) that needs more power to push the higher screen resolutions in a phone which ultimately will affect the battery life of a phone negatively. Secondly, the screen sizes of their phones may probably be the reason why both adolescent and young adult respondents choose the answer. The respondents probably own phone that is not too big. A medium-sized phone does not need that high of a screen resolution like 1280x720 or 1920x1080 as the differences in sharpness is not noticeable to the average human’s eyes. Although, by looking about 1 inch away the phone, a slight noticeable sharpness may be present. However, 1136x640 screen resolution for a phone is already more than enough for a human to fully experience the usage and experience with their phone. 0 2 4 6 8 10 12 14 16 Female Young Adult Male Young Adult Female Adolescent Male Adolescent The Best Screen Resolution That The Respondent Think Is For A Phone 1920 X 1080 1280 X 720 1136 X 640 800 X 480
  • Figure 10 (a) shows the type of screen button that the respondent prefers From Figure 10(a), we can conclude that most people, regardless of their ages, prefer off-screen button. On-screen buttons are a set of buttons which uses a small portion of the screen and on the screen itself, mainly the bottom part of the phone’s screen and it acts as a button. However, off-screen buttons are a set of buttons which do not use any portion of the screen at all. And it has a physical button that could be easily accessed by the user. The examples for phones with on-screen buttons are Sony Xperia Z1 and LG G2 while the examples for phones with off- screen button are Apple iPhone 5s and Samsung Galaxy S4. One of the main reason most people prefer off-screen button is that on-screen button takes a small portion of the screen. This will affect a lot of things like watching videos. Most phones nowadays have a screen with the aspect ratio of 16:9. At the same time most videos are filmed using the same exact ratio. Therefore, to fully enhance and to enjoy the playback of video with the proper exact ratio, one has to utilize and maximize the phone’s screen. For example, by having a screen with this ratio will allow the phone to play videos without any trace of black bars on the side, 0 5 10 15 20 25 30 Male Adolescent Female Adolescent Male Young Adult Female Young Adult What Type Of Screen Button The Respondent Prefers On Screen Off Screen
  • the bottom, or the even on top of the screen. Having an on-screen button will defeat the purpose of enjoying a video experience playback. Secondly, the off-screen buttons do have their own benefits. While it does not take small portion of the screen, it also gives the user a physical touch and feel of having a button. On-screen button does not feel like a button at all since the people are basically “touching” the screen only while off-screen buttons lets the people feel the goodness of “pressing” the button and therefore more satisfying and gives the user a better control. Having the feeling of “pressing” a button will reduce accidental touch as the users know that they are “pressing” instead of “touching” the buttons.
  • Figure 11 (a) shows how often does the respondent check on their phones Per Hour Number of times Midpoint, x Frequency, f fx 1 – 5 3 15 45 6 – 10 8 16 128 11 – 15 13 9 117 16 – 20 18 10 180 ∑f = 50 ∑fx = 470 Table 11 (a) shows how often do adolescents check on their phones per hour 𝑀𝑒𝑎𝑛 = 470 50 𝑀𝑒𝑎𝑛 = 9.4 0 1 2 3 4 5 6 7 8 9 Female Young Adult Male Young Adult Female Adolescent Male Adolescent How Often Does The Respondent Check On Their Phones Per Hour 1-5 Times 6-10 Times 11-15 Times 16-20 Times
  • Number of times Midpoint, x Frequency, f fx 1 – 5 3 15 45 6 – 10 8 17 136 11 – 15 13 12 156 16 – 20 18 6 108 ∑f = 50 ∑fx = 445 Table 11 (b) shows how often do young adults check on their phones per hour 𝑀𝑒𝑎𝑛 = 445 50 𝑀𝑒𝑎𝑛 = 8.9 Based from Figure 11(a), it shows that 15 out of 50 males and females Young adult respondent check on their phones 1-5 times per hour. At the same time, 15 out of 50 males and females adolescent respondents check on their phones 1-5 times per hour. This clearly indicates that it is a norm for both adolescents and young adults to check on their phones 1-5 times per hour. For example, most adolescents and young adults tend to check on their phones after receiving a notification from Facebook, Whatsapp or even from game notifications. Sometimes, it could distract them from focusing on discussions, assignments and so on. At the same time, Figure 11(a) shows that 16 out of 50 adolescent respondents checks on their phones about 6-10 times per hour. In contrast, 17 out of 50 young adult respondents check their phones about 6-10 times per hour. Besides that, Figure 11(a) also shows that 9 out of 50 adolescent respondents checks on their phones about 11-15 times per hour. Moreover, 12 out of 50 young adult respondents check their phones about 11-15 times per hour. On the other hand, there is the extreme part of the results whereby 10 out of 50 adolescents and 6 out of 50 young adults check on their phones about 16-20 times per hour. Perhaps the adolescents and young adults that checks on their phones frequently has a phone addiction. This may also affect the quality of their life as they will be constantly checking on their phones and thus lowering their ability to perform
  • properly. For example, the adolescents and young adults that have a phone addiction of constantly checking their phones may not want to leave the comfort of their home and exercise to get healthy. Based from table 11(a), it shows the average number of times adolescents check on their phone per hour. The mean of the number of times adolescents check on their phone per hour is 9.4. On the other hand, table 11(b) shows the average number of times young adults check on their phone per hour. The mean of the number of times adolescents check on their phone per hour is 8.9. In conclusion, the average number of times the adolescents check on their phone per hour is more than the average number of times the young adults check on their phone. This is perhaps due to the fact that young adults are more mature in thinking and therefore able to focus better during assignments and meetings when compared to adolescents. Moreover, young adults could be better in management skills and therefore able to focus and concentrate better and prioritize on the task.
  • Figure 12 (a) shows the screen size preferred by respondent Based from Figure 12(a), It shows that adolescents respondent prefers the size of the phone that is around 5.1 – 6.0 inches. On the other hand, most young adult respondent prefers the 4.1-5.0 inches screen size. One of the reason that adolescents prefer the bigger screen size is that it gives them pleasure to enjoy movies and videos. At the same time, one of the reasons that young adult prefers the smaller 4.1-5.0 inches is that they do not necessarily have time for enjoying entertainment on their phones. Due to this fact, young adults tend to purchase phones with a smaller screen size. 0 2 4 6 8 10 12 14 Female Young Adult Male Young Adult Female Adolescent Male Adolescent Screen Size Prefered By Respondent ( Inches) 1.1 - 2.0 2.1 - 3.0 3.1 - 4.0 4.1 - 5.0 5.1 - 6.0 6.1 - 7.0
  • Figure 13 (a) shows the number of apps that respondent downloaded on their phone Based on Figure 13 (a) , Adolescent group has 29 out of 50 who has 0-19 application downloaded on their phone whole young adult have 30 out of 0 who has 0-19 application on their phone. This indicate that most of them doesn’t used their phone too much on daily life. There are 15 out of 50 adolescent who has 20-39 apps on their phone while young adult has 14 out of 50 who has 20-39 apps on their phone. These group of people might spend more time on their phone during their daily life for Social network, photography and etc. There are 6 adolescents and only 5 young adults who has 40-59 apps on their phone. These group of people would do extra stuff using their phone such as note taking, listen to music, and so on. Only 1 Female young adults and non from other categories who has 60-79 application on their phone. Which probably she almost spend all her time on her phone. 0 2 4 6 8 10 12 14 16 Female Young Adult Male Young Adult Female Adolescent Male Adolescent Number Of Apps That Respondent Downloaded On Their Phone 0 - 19 20 - 39 40 - 59 60 - 79
  • Figure 14(a) shows the main uses of camera of respondent Based from Figure 14 (a) It shows that adolescents respondent prefers to use their camera for taking memories (eg. Friends, family & selfies). On the other hand, most young adult respondent prefers to use it for photography. One of the reason that adolescents prefer taking memories is they get to cherish the moment again in the future and keep the photos as a memento. At the same time, one of the reasons that young adult prefers photography is their interest shifted from taking memories to photography. At the same time, it could be said that young adults tend to be interested in photography as it is also a form of art that could release the stress and tensions from the workload the young adults are facing. 0 2 4 6 8 10 12 14 16 18 20 Female Young Adult Male Young Adult Female Adolescent Male Adolescent Main Uses Of Camera by Respondent Recording Video Information Photography Taking Memories
  • Figure 15 (a) shows the apps that respondent can’t live without Based on Figure 15(a) , It shows that 17 out of 50 Adolescent can’t live without Social Networking Site ( SNS ) which is also the same goes to the Young adult group which they also having the same number of them who can live without the SNS. This indicate that social networking is a core of connection between people who is far or who you couldn’t reach at the moments. There are 27 Adolescent who can’t live without Messaging and 29 out of 50 of the young adult who can’t live without messaging. Young adult have the majority of them who can’t live without messaging which the reason behind it will be most of the young adult have their partner which they connect through messaging while they couldn’t meet up. There was 1 male adolescent and 1 female young adult who think that they can’t live without navigation system. Probably they are not very good at recognizing their ways well. There are 3 adolescent and also 3 Young adult think that they can’t live without 0 2 4 6 8 10 12 14 16 18 Female Young Adult Male Young Adult Female Adolescent Male Adolescent Apps That Respondent Can't Live Without SNS Messaging Navigation Entertainment Gaming
  • entertainment. It probably they feel that entertainment is a good ways to kill time during bored or free time. Only 2 out 25 male adolescent and none from other categories thinks that gaming is what they can’t live without.
  • Figure 16 (a) shows the number of respondents that own and do not own a case for their phone Based on the above figure 16(a), it shows that most of the male and female adolescents owned more phone cases than their male and female young adult counterparts and vice versa. The above graph can shows clearly that the blue figures for both male and female are comparatively higher than male and female young adults. But there is a slight difference between the male and female adolescent. This might be girls tend to own more than 2 or 3 phone cases for decorative purposes or following the latest and newest trend to keep themselves up to date. For the males, they might have an idea “why change it if it is not broken” caused they tend to change their smartphones frequently and at the same time their phone cases as well. For both the male and female young adult, we have found that they tend to own fewer than 2 phone cases. The reason is since they are progressing further in their studies they tend to buy an iPad that is useful for university purposes that a normal smartphone can’t. The other reason might be that this type of smartphones does not usually comes with a phone. 0 5 10 15 20 25 30 Male Adolescent Female Adolescent Male Young Adult Female Young Adult Number Of Respondents That Own And Do Not Own A Case For Their Phone Yes No
  • Figure 17 (a) shows the reason of purchasing a phone case Based on the above figure 17(a), we can clearly see that most of the Taylor’s students tend to purchase a phone case for protection purposes. Other than that, they mostly purchase it for either fashion purposes or just for wasting their money due to their poor judgement and planning. The large increase in the orange bar is due to the fact that most like to prefer a phone case to protect their phones from scratches and dust blurring their screen or from any physical disturbance like accidently knocking the phone on something. While the second reason why they tend to waste a lot sum of money on buying it might come from the fact that they tend to buy any new case that they like without proper planning instead of being patience and compare it with others. In addition the media advertisement is also another factor that contributes to their own downfall. As for the yellow bar, we can see that the reason they buy a phone case is just for fashion. This is mostly true to most girls as they like anything that is stylish and most interestingly to made their phone looks nice and colourful. 0 2 4 6 8 10 12 14 16 18 20 Female Young Adult Male Young Adult Female Adolescent Male Adolescent The Reason Of Purchasing A Phone Case No Cases Fashion Function Protection Wasting My Money
  • Finally for the blue bar, it shows the number of students that does not own a phone cases.
  • Figure 18 (a) shows the respondents thought of water resistance as a feature Based on Figure 18(a), most respondents will appreciate having water resistance as one of their phones’ feature. The trend of having water resistance as a feature is believed to start when Sony released Xperia Z in first half of 2013. Later in the same year, Samsung released Galaxy S4 Active which is one of the Galaxy S4 variants with water resistance but lower specifications. As this trend starts to grow, we decided to ask opinions from the respondents about water resistance. It turns out that most of them would appreciate this features with the exception of male adolescent. This group of respondents do not really mind having one though. Due to the protective nature of humans, the respondents would appreciate water resistance because their life are exposed to water every day. If we were to think carefully, water is inevitable in our life mainly because water is our basic needs of life. The sources of water can include the respondents’ drinks, bath rooms, rains, and others. Next, the respondents may appreciate water resistance because of the ability of taking pictures and recording videos inside water. Since the existence of social networking sites like Instagram, people have been taking a lot of pictures anywhere, 0 5 10 15 20 25 30 Male Adolescent Female Adolescent Male Young Adult Female Young Adult Respondents Thought Of Water Resistance As A Feature Appreciate It Much Don’t Really Mind A Gimmick
  • anytime. Having water-resistant smartphone will help the respondents to socialize their life to the next level.
  • Figure 19 (a) shows what kind of apps will be more likely purchased by the respondent From the Figure above, Most of the respondent prefers not to buy any apps for their phone. According to the chart, There are 14 Male adolescent , 15 Female adolescent , 20 Male young adult and 16 female young adult who prefer not to buy any application on their phones. But there are still few of them who would buy Educational application , Multimedia application or security application. There are 3 Male adolescent , 2 Female adolescent , 1 Male young adult and 4 female young adult would buy educational application. For multimedia applications , there are 8 male adolescent 7 female adolescent , 4 male young adult and 4 female young adult would prefer to purchase it. There are only 1 Female adolescent and 1 female young adult would choose to purchase a security applications. 0 5 10 15 20 25 Male Adolescent Female Adolescent Male Young Adult Female Young Adult What Kind Of Apps Will Be More Likely Purchased By The Respondent? None Education Multimedia Security
  • Conclusion From surveying the adolescents and young adults at Taylor’s University Lakeside Campus, we have achieved better understanding of the phones trend among them. We have found out how much they are willing to spend for a phone. Not to mention that we have also found out how much they would spend on their phone, be it by buying accessories or even downloading apps that could enhance their experiences while using their phones. By doing this assignment, we have also found more about their preference in operating system, brand of phones, button placement, screen resolution, camera resolution, and screen size. We also managed to achieve our biggest goal of exploring how phones had become a norm in society and a lifestyle to society. While doing our assignment, we realize the need of applying our statistical skills when necessary in order to understand them better. Among the statistical skills we have applied are calculation of mean (average), finding out modal class, et cetera. Being a group assignment, there are hurdles we have overcome while doing this assignment. The hurdles we have overcome include communication problem and time management. Our relationship at one point might be at the danger of breaking up, but luckily we managed to overcome it with patience and consideration.