Adv   gap digital marketing strategy pdf
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Adv gap digital marketing strategy pdf

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NMDL Digital Strategy for Gap Inc

NMDL Digital Strategy for Gap Inc

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Adv   gap digital marketing strategy pdf Adv gap digital marketing strategy pdf Presentation Transcript

  • DIGITAL MARKETING STRATEGY Kenneth WalkerMonday, April 1, 13
  • BRIDGING THE GAP... .. to the Digital Divide for Better BusinessMonday, April 1, 13
  • Return to company’s ROOTS! - Go DIGITAL. Going Digital... Carefully Constructed Advertising: - Consumer Engagement - Promote IndividualityMonday, April 1, 13
  • Re-Brand as ONE. - Separate Entities Market all in UNISON.Monday, April 1, 13
  • SOCIAL MEDIAMonday, April 1, 13
  • Target Audience < 18 18-24 *25-34 35-44 45-54 55-65 Ages 18-24 & 25-34 5% 11% 10% 14% Variety Influence Shop on Gap.com 26% 34%Monday, April 1, 13
  • Mobile Strategy - Multiple Apps - Universal app : Gap Inc. - All brands as ONE. - Mobile-optimized Email campaign - In-Store activityMonday, April 1, 13
  • Internet Marketing Assessment tool Google Adwords Built sense of community.Monday, April 1, 13
  • Budget Marketing Spending Annual Sales 400 300 High Marketing Spending = Higher $ales! 200 $54.5 million 100 0 2012 2011 2010 2009Monday, April 1, 13
  • Monday, April 1, 13