ENGAGEIA CPA Generic

206 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
206
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

ENGAGEIA CPA Generic

  1. 1. Global Reach + Local Implementation Performance Based AdvertisingThursday, November 1, 2012
  2. 2. Engageia Who$we$are An#online#adver,sing#agency#dedicated#to#u,lizing#the#latest#technology#combined#with# excep,onal#customer#service#to#provide#an#array#of#digital#adver,sing#solu,ons. What$we$do We#specialize#in#connec,ng#adver,sers#with#their#targeted#audience#across#a#myriad#of#online# channels#through#performance#based#adver,sing: Display Search Engine Mobile Social Media Email Performance-Based Advertising 2 of 14Thursday, November 1, 2012
  3. 3. What Is Performance-Based Advertising? Engageia’s$clients$pay$only$a5er$a$desired$ac6on$has$ occurred. Brand#Awareness Ideal$for$clients$that$want$to$grow$online$brand$visibility$or$brand$recall • Cost$Per$Impression$(CPI$or$CPM)$C$Adver6sers$pay$for$every$1,000$ad$views$or$impressions. • Cost$Per$Click$(CPC)$C$Adver6sers$pay$only$when$a$visitor$clicks$on$the$ad. Lead#Genera,on Ideal$for$clients$that$want$to$grow$the$number$of$subscribers,$website$users$or$members.$ • Cost$per$Lead$$(CPL)$C$Adver6sers$pay$only$a5er$visitors$subscribe$or$signCup. • Cost$per$Sales$(CPS)$C$Adver6sers$pay$only$a5er$visitors$make$a$purchase. Performance-Based Advertising 3 of 14Thursday, November 1, 2012
  4. 4. Targeted, Results-Oriented Platform • Advanced$Targe6ng Demographic,#behavioral#targe,ng Retarge,ng InFhouse#technology • Variety Cost#per#1000,#Cost#per#Impression Cost#per#Click Cost#per#Lead Cost#per#Sales • Flexibility Ongoing#campaigns#or#limitedFbudget#test Performance-Based Advertising 4 of 14Thursday, November 1, 2012
  5. 5. Category Targeting Architecture$ $ $ $ Automo6ve$ $ $ $ $ Business$ $ Careers* &* Educa/on$ $ Cinema$ Cleaning$ $ $ Da6ng$ $ $ $ $ Design$ $ $ $ $ $ Entertainment$ $ $ $ eCommerce$ Fashion$ $ $ Food$&$ Drink$ $ $ $ $ $ $Games$ $ $ $ $ $Hobbies$&$Cra5s$ $ $ $ Music$ NEWS$Nonprofit$$ $$ $Online$Shopping$Pets$ $$$$$Photography$$$$$$ Real$ Estate$$$$$Retail$$$$$$Sports$$ $$$$Technology$$$$$$$$Teens$$$$$$Travel$$$$$$Health$Care$ $ Performance-Based Advertising 5 of 14Thursday, November 1, 2012
  6. 6. Behavioral Targeting We#can#show#your#ads#to#those#who#are#most#likely#to#be#interested#in#your#offerings#because# they*truly*are*your*target*audience.#Example:#women,#30#to#40#years#old,#interest#in#apparel. How#Engageia#does#this? By#combining#sophis,cated#soSware#with# analy,cs,#Engageia#can#match#visitors´#web# browsing#behavior#with#psycho9demographic* variables. Adver,sing#Sweet#Spot Performance-Based Advertising 6 of 14Thursday, November 1, 2012
  7. 7. Ad Verification Tool Engageia$u6lizes$an$ad*verifica/on*tool*to$ensure*the*highest* traffic*quality. We$rate$the$risk*profile*of*each*webpage$for$the$following$ content$categories: • Adult#content • Hate#speeches • Illegal#drugs • Alcohol,#tobacco • Illegal#downloads,#spyware,#malware Performance-Based Advertising 7 of 14Thursday, November 1, 2012
  8. 8. Some of Our Clients CONSUMER*GOODS: TECHNOLOGIES: AGENCIES*&*CONSULTANCIES: 1 My#Black#Card 1 Twylah 1 Catalyst#S+F 2 Kovrd#Pain,ng#Products 2 MoboVivo 2 Backgrount#Technologies 3 Pulse#Beverage#Company 3 Kudos#SoSware 3 iKapital#F#The#Agency 4 REDKEN#5TH#AVENUE 4 Minggy.com 4 InTheMo#Interac,ve 5 Edges#Salons 5 FireText 5 Late#Night#Tonight#Live 6 Churchkey#Beer#Company 6 Deebler 6 Hollow#Earth#Media 7 Affirm#XL 7 Rap,fy#Marke,ng#Systems 7 Accelerator#YYC 8 Cerritos#Tequila 8 ForhPlay 8 GIG#Media 9 Gerry#Thomas#Gallery 9 SeeMail 9 The#Media#Merchants 10 Storefront 10 Dexterity#Ventures ENTERTAINMENT*&*CELEBRITY: 11 Collect.it 11 The#Greenlight#Coach 1 Shaw#Communica,ons 12 Greenlight#Community 12 Blazen#Communica,ons 2 Calgary#Philharmonic#Orchestra 13 Place#2#Give 13 Evolu,on#PR 3 Club#Wolfgang 14 GGW#Travel 4 Teenage#Paparazzo#Experience PUBLISHERS: 15 Samurai 5 Reckless#Produc,ons 1 AOL#Canada 16 voxnetIQ 6 Slyde#Films 2 Investment#Pitch 17 JITR 7 Speakman#Entertainment 3 Playboost 18 IDAYTA 8 Smoke#Pictures FINANCIAL*SERVICE: NGO*&*CHARITIES: 1 AKER#Venture#Fund 9 Cast#Member#Entourage 1 ProjectFPeace#on#Earth 2 FBP#Capital#Corp 10 Cast#Member#Twilight/Series 2 ONEXONE 3 BlackBridge#Wealth#Advisory 11 Cast#Member#The/Young/and/the/Restless 3 Give#Back#Entertainment 4 Group#Argent 12 Cast#Member#Bones 4 Jacob#Project 5 Cana#Venture#Capital 13 Cast#Member#Sanctuary 5 Africa#We#Care 6 WealthMates GAMING: MINING: 1 RewardsDen 1 AngloFSwiss#Resources 2 Gaslamp#Games HOSPITALITY: 3 Meaning#in#Mo,on#Gaming#Studios 1 Dobsons#Restaurants 2 Desperados 3 The#Roadhouse Performance-Based Advertising 8 of 14Thursday, November 1, 2012
  9. 9. Industry Case Study #1 1$Trillion$Impressions 1$Million$New$ClickCtoCCall$ Customers Performance-Based Advertising 9 of 14Thursday, November 1, 2012
  10. 10. Industry Case Study #2 150$Million$Impressions 120,000$New$Leads Performance-Based Advertising 10 of 14Thursday, November 1, 2012
  11. 11. Three, Six, Twelve Plan Projec/ons*below*based*on*budget*provided* significant*upside*if*addi/onal*dollars*were* Growth*Ini/a/ve*Plan allocated*(cost*per*lead,*es/mated):* 3*month:*$50#Cost#per#Ac,on Goal:#1,000#leads# 6*Month:*$40#Cost#per#Ac,on Goal:#3,500#leads## 12*Month:*$25#Cost#per#Ac,on Goal:#20,000#leads Performance-Based Advertising 11 of 14Thursday, November 1, 2012
  12. 12. Media Breakout Performance-Based Advertising 12 of 14Thursday, November 1, 2012
  13. 13. Next Steps... What We Need IAB Standards • Text#or#banner#ads#(for#CPC#or#CPM#campaigns) 728x90 468x60 • Offer#or#event 300x250 • Landing#page#(for#CPL#campaigns) 160 X 120 X 600 600 • Signed#agreement#between#the#adver,ser#and# Engageia Performance-Based Advertising 13 of 14Thursday, November 1, 2012
  14. 14. We*are*here*to*be*your*partner*and*look*forward*to*providing*excellent*digital*media*services.* Hollywood | San Francisco | Calgary | Manila e. info@engageia.com w. www.engageia.comThursday, November 1, 2012

×