Use Online Content, Conversation, and Persuasion to Build Your Business

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Kenton Larsen's presentation at the Women's Enterprise Centre, May 24, 2012.

Published in: Business, News & Politics
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Use Online Content, Conversation, and Persuasion to Build Your Business

  1. 1. Use Online Content, Conversation,and Persuasion to Build Your Business Presented by Kenton Larsen
  2. 2. Do I need to be online? • YES – whether you want to or not.© 2012 Kenton Larsen 2
  3. 3. The objective • To strike up a new conversation using consistently branded and maintained online platforms as a launching pad. • To take part and set the agenda for a new conversation: by being genuine, real, and open with people. If you think strategically and understand certain principles, you can master the medium.© 2012 Kenton Larsen 3
  4. 4. Know the new media basics • Control the online experience by making it consistent across platforms. • You need a blog or website as a landing pad. • Really listen to what people are saying, and respond accordingly. • Conduct research. • Be transparent. • Look for sites that write about you. • Email your social-media links to your clients.© 2012 Kenton Larsen 4
  5. 5. Consider a publicity/communicationplan to go with it New media becomes more powerful with a publicity plan, online promotions, advertising, and contests to get people interacting with you: – Simultaneous media targeting with a quality product or idea. – Media supports. – Public appearances/special events. – Ongoing media relations. – A tone.© 2012 Kenton Larsen 5
  6. 6. Conversation and buzz is the newmarketing model Old Marketing New Marketing© 2012 Kenton Larsen 6
  7. 7. Everything that you write online is “persuasion” The four principles of persuasion© 2012 Kenton Larsen 7
  8. 8. #1 – Identification principle© 2012 Kenton Larsen 8
  9. 9. #2 – Action principle© 2012 Kenton Larsen 9
  10. 10. #3 – Familiarity and trust principle© 2012 Kenton Larsen 10
  11. 11. #4 – Clarity principle© 2012 Kenton Larsen 11
  12. 12. Ten tips 1. Listen/search. 2. Build a blog/website/social media. 3. Find your clients – be where they are. 4. Build relationships. 5. Be human. 6. Be personal and professional. 7. Build trust. 8. Make an impact. 9. Make $$$! 10. Be part of the community with whom you do business.© 2012 Kenton Larsen 12
  13. 13. Let’s talk about you • What are some of the online challenges at your business? • What do you think would be most useful for your business? • Any social media/apps you’d like to know more about? • Any questions about anything?© 2012 Kenton Larsen 13

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