0
Internal Communications
Creating effective internal communications
The context in which
individuals and
organizations
function.
Organizational climate/culture
© Kenton Larsen | Twitter: @Ke...
© Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 2
Organizational climate/culture
 Environmental factors
 Values (policies)
 Behavior
 Structure
 Leadership (heroes, ro...
Organizational climate/culture
 Products/services
 History
 Core values
 Competitors
 People
 Vision
© Kenton Larsen...
Employee communications
Part of the PR function devoted to:
 Identifying
 Maintaining
 Establishing
mutually beneficial...
Role of employee communications
 Attract, select, indoctrinate employees.
 Provide instruction, rules, news.
 Publicize...
Communication tools
 Posters, memos, newsletters, magazines, bulletins, etc.
 Speeches, meetings, grapevine, guest speak...
The IRP rule
 Demonstrate an interest in employees.
 Respond to employee concerns.
 Provide opportunities for employee ...
Guidelines
 Candid, two-way flow of info.
 Must be:
• A priority
• Planned, sustained
• Relevant, understandable to empl...
Guidelines
 Don’t try to be all things to all people –
know your audience, service the needs
of your organization.
 News...
Guidelines
 Promote awareness and understanding of goals.
 Interpret management policies.
 Meet employees’ info needs.
...
Symptoms of poor employee communications
 Absenteeism
 Theft
 Inefficiencies
 Higher production costs
 Low morale
 S...
Barriers to effective employee
communications
 Failure to recognize importance of communications
 Failure to communicate...
Barriers to effective employee
communications
 Unclear corporate image.
 Negative organizational climates.
 Lack of mut...
The ideal situation
 Confidence and trust between employee/employer.
 Candid information.
 Satisfied sense of status an...
Your Role:
 Establish relationship between
employees and organization.
 Build and transmit
organizational culture.
 Int...
 Devotion to customer
service: “Weird and
fanatical.”
 “Every employee is an
advertising vehicle.”
 Slow to hire, quick...
© Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 18
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The principles of effective internal communications

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Transcript of "The principles of effective internal communications"

  1. 1. Internal Communications Creating effective internal communications
  2. 2. The context in which individuals and organizations function. Organizational climate/culture © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 1
  3. 3. © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 2
  4. 4. Organizational climate/culture  Environmental factors  Values (policies)  Behavior  Structure  Leadership (heroes, role models, mentors)  Employee perception © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 3
  5. 5. Organizational climate/culture  Products/services  History  Core values  Competitors  People  Vision © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 4
  6. 6. Employee communications Part of the PR function devoted to:  Identifying  Maintaining  Establishing mutually beneficial relationships between an organization and its internal publics. © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 5
  7. 7. Role of employee communications  Attract, select, indoctrinate employees.  Provide instruction, rules, news.  Publicize achievements.  Exchange information.  Increase employees’ effectiveness.  Solicit and encourage input.  Satisfy employees’ desire to be informed and involved. © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 6
  8. 8. Communication tools  Posters, memos, newsletters, magazines, bulletins, etc.  Speeches, meetings, grapevine, guest speakers, videoconferences, etc.  Displays, presentations, videos, etc.  Social media, email, intranet, YouTube, etc. © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 7
  9. 9. The IRP rule  Demonstrate an interest in employees.  Respond to employee concerns.  Provide opportunities for employee participation in decision making. © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 8 Interest • Respond • Participation
  10. 10. Guidelines  Candid, two-way flow of info.  Must be: • A priority • Planned, sustained • Relevant, understandable to employees  And avoid: • Propaganda • Rigid tone © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 9
  11. 11. Guidelines  Don’t try to be all things to all people – know your audience, service the needs of your organization.  Newsletter: • 50 per cent organizational info • 20 per cent employee info • 20 per cent non-company info • 10 per cent small talk © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 10
  12. 12. Guidelines  Promote awareness and understanding of goals.  Interpret management policies.  Meet employees’ info needs.  Facilitate two-way communication.  Encourage productivity. © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 11
  13. 13. Symptoms of poor employee communications  Absenteeism  Theft  Inefficiencies  Higher production costs  Low morale  Strikes  High turnover  Accidents  Rumors © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 12
  14. 14. Barriers to effective employee communications  Failure to recognize importance of communications  Failure to communicate hard issues candidly  Failure to trust employees with information  Resistance to change © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 13
  15. 15. Barriers to effective employee communications  Unclear corporate image.  Negative organizational climates.  Lack of mutual trust.  No employee communication policy.  Employee communications flow one way.  “Towing the company line” in communications. © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 14
  16. 16. The ideal situation  Confidence and trust between employee/employer.  Candid information.  Satisfied sense of status and participation.  Low stress.  Healthy environment.  Success for the organization.  Optimism for the future. © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 15
  17. 17. Your Role:  Establish relationship between employees and organization.  Build and transmit organizational culture.  Interpret management policies.  Help build employee awareness.  Provide means for “upward” communication. © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 16
  18. 18.  Devotion to customer service: “Weird and fanatical.”  “Every employee is an advertising vehicle.”  Slow to hire, quick to fire.  Corporate culture is everything: importance of core values and transparency. 17
  19. 19. © Kenton Larsen | Twitter: @Kentonlarsen | Blog: www.kentonlarsen.com | Podcast: Media Nerds 18
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