Spin your own
reality!
1
Press Secretary
What did the president do today?
With whom did he meet?
Why are these government’s policies so bonehead...
Packaged, Marketed, and Sold
PR: “Stage manage”
News conferences
Sound bites
Photo ops
3
“Reporters are like crows on a...
The toughest job in PR?
4
Theodore Roosevelt
5
Richard M. Nixon
6
Michael Deaver – Grandfather of Spin
7
The Bush Years
8
Scott McClellan
9
Tony Snow
10
Dana Perino
11
The Obama Years
12
Jay Carney
13
Josh Earnest
14
PR and politics
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PR and politics

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Public Relations: working in political PR.

Published in: Education, News & Politics
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PR and politics

  1. 1. Spin your own reality! 1
  2. 2. Press Secretary What did the president do today? With whom did he meet? Why are these government’s policies so boneheaded? Won’t you please defend them to us, jack-ass? Do I want to report the news or make the news? How much can I accommodate/obstruct journalists today? 2 J: PR:
  3. 3. Packaged, Marketed, and Sold PR: “Stage manage” News conferences Sound bites Photo ops 3 “Reporters are like crows on a wire waiting to be fed. Crows fly down for a kernel of corn, then back up to the wire.” – Spin Cycle, CBC
  4. 4. The toughest job in PR? 4
  5. 5. Theodore Roosevelt 5
  6. 6. Richard M. Nixon 6
  7. 7. Michael Deaver – Grandfather of Spin 7
  8. 8. The Bush Years 8
  9. 9. Scott McClellan 9
  10. 10. Tony Snow 10
  11. 11. Dana Perino 11
  12. 12. The Obama Years 12
  13. 13. Jay Carney 13
  14. 14. Josh Earnest 14

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