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+ Creative tips 1. Focus on one main idea. 2. Use multiple executions. 3. Brand clearly and strongly. 4. Capture the viewers’ interest - provoke their interest and curiosity. Make them laugh/think/wonder. 5. Consider context, location, and alternatives. 6. Use colors with a high contrast and simple style faces. 7. Capitalize on creative flexibility and be interactive. 8. “Chair test” to ensure legibility.
+ Sources Images in this presentation are provided by OMAC, 2012 (unless otherwise noted).