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FlagAHero UX Building Experience
 

FlagAHero UX Building Experience

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Sharing the story of FlagAHero and how the team built up the site from zero UX experiences, the challenges they faced and the mistakes they have made.

Sharing the story of FlagAHero and how the team built up the site from zero UX experiences, the challenges they faced and the mistakes they have made.
Visit http://www.flagahero.com

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    FlagAHero UX Building Experience FlagAHero UX Building Experience Presentation Transcript

    • AndThenI SAWNow I am a Believer!
    • Ken TohCo-Founder & CEOSolution Architect FlagAHero ideas Inc 2012 Top Incubation Award
    • Ken TohCo-Founder & CEOSolution Architect FlagAHero ZERO UX EXPERIENCE
    • Yumi WongCo- Founder & COO ZERO UX EXPERIENCE Graphic Design FlagAHero
    • What is UX EXPERIENCE
    • WETHOUGHTIS JUST GRAPHICAL DESIGNS
    • GRAPHICAL DESIGNS.INFORMATION ARCHITECTURE. INTERACTION DESIGNS. USABILITY STUDIES. REQUIREMENT RESEARCH. MARKETING STRATEGY. AND MANY MORE….
    • UXCHALLENGESRIGHT FROM THE START
    • An unique game-changing marketplace, FlagAHero brings about conveniences for people for finding assistance for services within their own communities yet most importantly, with a strong sense of human touch and engagement. With a good hybrid of gamification and crowdsourcing elements, next generation global FlagAHero aims to be the marketplace for services which in the process, drive to create new exciting possibilities in the way people buy and sell services.
    • Challenge #1FUN + RELIABILITY ???
    • Challenge #2 Difference in design preferencesMinimalist Approach Carnival Approach
    • Challenge #3COMPLEXITY IN BUSINESS MODEL Help one Help one another another
    • Challenge #3 COMPLEXITY IN BUSINESS MODEL Help one Help one another another Buy Services Buy Services Buy ServicesProfessional Company Professional Company Professional Company
    • Challenge #3 COMPLEXITY IN BUSINESS MODEL Help one Help one another another Buy Services Buy Services Buy Services Buy Services Buy ServicesProfessional Company Professional Company Professional Company
    • Challenge #4Comprehensiveness vs Convenience
    • #1 MISTAKEWE DIDN’T SEEK USERS’ FEEDBACK ON THEIR PREFERENCES
    • #2 MISTAKE WE DIDN’T BUILD FLAGAHERO BASED ONANY PRE-EXISITING HTML5 FRAMEWORK
    • Message (1) Log out My Dashboard Sign inWhat I have Flagged (12)4 Flags are open and waiting for you to assign a hero2 Flags waiting for heroes to do and mark completed My Pic6 Flags has been marked completed by your assigned heroes and pending your review and closureMy Hero To-Do List (5) Welcome Ken Toh!4 Flags are waiting for you to accept Heroes Central1 Flag is waiting for you to do and mark completed View Profile Credit: S$1,300.00 Buy Credits Convert to cash! Badges Owned: 3 Browse Flags Raise a Flag!My Activity All | Flagger | Hero Flagger Flagger Level: Noob Flagger Hero You have bid for a Flag raised by Jojo Anne Flagger Points: 5 Hero Alvin has rewarded you with credits and Hero Points for helping! Raised Flags: 1 Hero Flagger 1 new hero responded to your flag “Walk my dog on Sunday”. Hero Level: Young Hero See More Hero Points: 345 Completed Flags: 32
    • #3 MISTAKEWE NEGLECT NAVIGATIONAND USER INFORMATION SEEKING BEHAVIOUR
    • #4 MISTAKEWE NEGLECT MOBILE USERS !
    • USER FEEDBACKS FEEL DATEDTOO COMPLEXTOO CARTOONISH?
    • WHAT WE WILL DO BUILT IN HTML5 RESPONSIVE SITESEEK EARLY USER FEEDBACK, DO CARD SORTING EXERCISE TEST WITH MOBILE AND PCENGAGE AN UX EXPERT OR START LEARNING KEEP VALIDATING WITH CONSTANT USABILITY TESTS
    • WHAT NEXT?FIND OUR UX EXPERT HERO START OBTAINING USER FEEDBACKS