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    Ads Ads Presentation Transcript

    • Advertisements
    • Ethos- When we talk about ethos in the context of an advertisement, we can see that ethos means two things- •The identity of the product or service. •The quality of the product or service.
    • How do advertisers establish their products identity? -By having celebrities endorse their products. (Gatorade Commercial)
    • How do advertisers establish their products identity? -By having celebrities endorse their products. (Gatorade Commercial) -By targeting their advertisements at the type of people that they’re selling to. (“Choosy moms choose Jif”)
    • Ethos- When we talk about ethos in the context of an advertisement, we can see that ethos means two things- •The identity of the product or service. •The quality of the product or service.
    • Pathos- Advertisements can appeal to our emotions in a number of ways…
    • Pathos- Advertisements can appeal to our emotions in a number of ways… -State that our lives are now lacking without their product or service, and that we’ll be happy once we have what they’re selling. (This is what most ad’s promise. Check out this Coke commercial for a prime example.)
    • Pathos- Advertisements can appeal to our emotions in a number of ways… -Establishing a standard that we’ll feel bad about not fitting. (They’ll usually say that their product or service will help us meet that standard.)
    • Logos- Advertisements can take about the logic behind buying their good or service. -They can talk about how their product can save you money. -They can talk about how it can make your life easier. (Now we’ll watch a particularly new commercial phenomenon)