Kent House Design And Technology Seminar 22 June.Ppt [Co


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The Kent House Design and Technology Seminar focused on getting the balance right online between artistic design and usability, accessibility and search engine optimisation.
Julius Wiedemann, design expert and author spoke about the development of design through the ages and how we have gotten to where we are today with online design.

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Kent House Design And Technology Seminar 22 June.Ppt [Co

  1. 1. Kent House Design and Technology Seminar 22 June 2009 The Salvin Room, Keele Hall
  2. 2. The Kent House Product Basket  Websites  E-commerce  Search Engine Optimisation  Pay-Per-Click Advertising  Email Marketing  Content Management – Do It Yourself  Event Management
  3. 3. Kent House Design and Technology Seminar Your site – Design and Usability Kevin Holdridge
  4. 4. “Ten years ago, the Web was exciting to people. Today, it’s routine. It’s a tool. If it’s convenient, they will use it; if not, they won’t ... Users are getting less tolerant of difficult sites, so every design flaw means lost business. Usability has become more important than ever.” Jakob Nielsen, 2006
  5. 5. When websites go bad ...
  6. 6. OTT design – by designers!
  7. 7. Nice site but what is it selling exactly?
  8. 8. Mystery meat navigation with a splash page!
  9. 9. How much??! My nephew will do it for £50...
  10. 10. Mystery meat navigation and what is it exactly that you do?
  11. 11. Obsessive use of flash
  12. 12. Splash page and a website built entirely with flash
  13. 13. Usability and Accessibility
  14. 14. “A usable website gives the visitor exactly what they are looking for as quickly as possible”
  15. 15. “Every design flaw means lost business- if a user can’t find the product they can’t buy the product”
  16. 16. Key usability principles  Users who can’t use your site, will leave your site  Users should never need to ask “where am I?”  Make your navigation obvious  Structure your content – taxonomy  Designing for usability means increased conversions  Convention is convention for a reason  Design for users not “robots”
  17. 17. “Once you discover how people interact with your design, you can make it better than your competitors”
  18. 18. Accessibility is making your website accessible or “usable” by people with disabilities and by people using different browsers, devices and systems.
  19. 19. Accessibility  Inclusive design – design for everybody  DDA  Website Accessibility Initiative (WAI)  Accessibility standards • WAI “A” • WAI “AA” • WAI “AAA”
  20. 20. Accessibility  Some simple accessibility factors: • Font size • Overuse of graphics such as “text images” • Moving text • Colour • Text and background contrast • Having sound on your site  Visual impairment simulator
  21. 21. Design, usability and accessibility i-frames links that don’t change colour when visited taxonomy scrolling pop-up windows breaking the back button putting text inside imagery pages that are too big websites built entirely in flash splash pages information architecture broken design links pages that take too long to load no search function bad navigation frames broken forms complex URLs cross browser compatibility privacy screen size
  22. 22. The 5 Biggest Causes of User Failure  Search  Information Architecture  Content  Product Information  Workflow
  23. 23. Kent House Design and Technology Seminar Design, usability and search engine optimisation Kevin Holdridge
  24. 24. If a user cannot find you, he cannot buy from you. ... If he finds you and cannot find what he is looking for, he still cannot buy from you. ... If he cannot buy from you, he will buy from your competitor
  25. 25. SEO – the basics  Search engine optimisation is the act of improving a website’s position in the results of a search engine query for a target set of keywords.  This includes: • Optimising your own pages by building a well designed, easily navigated site. • Having great, frequently updated content. • Ensuring your site is easily used by human visitors. • Making the site easy for search engines to crawl or read it. • Encouraging other sites to link back to you.
  26. 26.  Other factors influencing SEO include • The age of your site • The speed of your server • Any duplicate content • Number of visitors – importance to internet users • The size of your site (the number of pages) • Weighting of content <h1>’s <h2>’s
  27. 27. The importance of appearing top Position on page 1 Click Through Percentage 1 89% 2 33% 4 17% 5 17% 7 6% Study carried out by Microsoft
  28. 28. “We can get you to number 1 on Google”
  29. 29. Design “v” SEO  Everything is OK... in moderation  Style and code  Flash  JavaScript  Using headers just for style  Text images  i-frames
  30. 30. the global consumer phenomenon of 2008 2/3 of world’s Internet population visit a social network site businesses examine 10% of all Internet time how SNS can help their organisations the world’s 4th most popular online sector advertising on SNS sites is not overtook personal consummate with the size and levels of Social Networking email audience social networks online started out among facebook is the 5th youngsters but most popular site on currently the age of the Internet and the people is broadening 9th strongest brand greatest growth comes from people aged 35-49 years of age
  31. 31. Types of Social Media  Social Networking Sites  Blogging  Microblogging  Photo and Video Sharing  Bookmarks  Social News  Podcasts  Online Forums
  32. 32. The Golden Rules of Social Networking be genuine, human and upfront with your “fans”, “customers”, “friends” and “followers”
  33. 33. Why Social Networks Matter  To listen! Your competitors, vendors, customers and prospects are talking about you, right now.  To build a presence  To enhance search engine ranking  To communicate (but not to sell!)
  34. 34. Social Networking and SEO – The Benefits ... links links links... content content content...
  35. 35. Thank you again for taking the time to come along to our seminar Do not hesitate to contact us with any questions Kevin Holdridge – Yvonne Conway - 0845 638 0700