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Online09 - The case for a Digital Lending Right
 

Online09 - The case for a Digital Lending Right

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Information Online 2009 presentation, "The case for a Digital Lending Right"

Information Online 2009 presentation, "The case for a Digital Lending Right"

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Online09 - The case for a Digital Lending Right Online09 - The case for a Digital Lending Right Presentation Transcript

  • The case for a Digital Lending Right Kent Fitch ALIA Information Online 2009, Sydney
    • The current copyright regime
    • is about to fail
    • The current copyright regime
    • is about to fail
    • Bad news for creators
    • Bad news for society
    • Failure reason #1
    • Books are moving from
    • the physical
    • to
    • the digital
  •  
  • “ Our vision for Kindle is every book ever printed in any language, all available in less than 60 seconds” Jeff Bezos, Amazon This photo : ptufts Flickr Prev photo: JohnPastor Flickr Next photo: LenEdgerly Flickr
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  • Screenshots: sigalakos Flickr
  • Screenshots: srharris Flickr
    • Shortcovers Preview and buy chapters or sections of books (99 cents)
    • ScrollMotion's Iceberg
    • Books packaged as iPhone apps with rich navigation
    • Why digital books?
    • Why digital books?
      • Instant access, anywhere
    • Why digital books?
      • Instant access, anywhere
      • Search, annotation, hyperlinking
    • Why digital books?
      • Instant access, anywhere
      • Search, annotation, hyperlinking
      • Accessibility
    • Why digital books?
      • Instant access, anywhere
      • Search, annotation, hyperlinking
      • Accessibility
      • Cost and profit
    • Why digital books?
      • Instant access, anywhere
      • Search, annotation, hyperlinking
      • Accessibility
      • Cost and profit
      • Control
    • Control ?!
      • "We have a very serious issue with librarians."
        • Pat Schroeder, the then and current president of the Association of American Publishers (AAP), 2001
      • “ Fair use” and “First sale” are a nuisance
      • But contracts and EULA are “flexible”
    • Failure reason #2
    • The internet is a copy machine
  • “ ...the internet is a copy machine... …when copies are super abundant, they become worthless” Kevin Kelly photo: thatshs Flickr
  • “ Bit by bit, everything that can be digitized will be digitized, making intellectual property ever easier to copy and ever harder to sell for more than a nominal price.” And we’ll have to find business and economic models that take this reality into account.” Paul Krugman
  • “ Bit by bit, everything that can be digitized will be digitized, making intellectual property ever easier to copy and ever harder to sell for more than a nominal price. And we’ll have to find business and economic models that take this reality into account . ” Paul Krugman photo: Taekwonweirdo Flickr
    • DRM does not help
  • photo: akseabird Flickr
  •  
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  • Google – AAP – AG Settlement
    • AAP - Association of American Publishers
    • AG - Authors Guild
  • Google – AAP – AG Settlement
    • AAP - Association of American Publishers
    • AG - Authors Guild
    • Establish a Book Rights Registry (BRR)
    • Revenue from
      • Per-book licensing fees
      • Institutional subscriptions
      • Advertisements
    • Split revenue 63% rights-holders, 37% Google
  • Google – AAP – AG Settlement
  • Google – AAP – AG Settlement
    • For “In copyright BUT NOT commercially available”
    • General Free Service to all (US) users:
    • Show 20% of text, no more than 5 adjacent pages
    • Exceptions:
    • Fiction: Show min of 15 adj pages/5%, block final 15 pages/5%
    • Anthologies, collections of poems, short stories: Show nothing
    • Dictionaries, study guides, …: Fixed preview
    • No printing, no copy & paste
  • Google – AAP – AG Settlement
    • Individual fee-per-book access
      • 50% of books <= $5.99
      • Perpetual online access to entire book from anywhere
      • Copy & paste or print entire book (watermarked)
      • Share annotations with 25 nominated other owners
  • Google – AAP – AG Settlement
    • Individual fee-per-book access
      • 50% of books <= $5.99
      • Perpetual online access to entire book from anywhere
      • Copy & paste or print entire book (watermarked)
      • Share annotations with 25 nominated other owners
    • Free public access service for public libraries & Unis
      • Access to all books, but only on-site
      • Print for a per-page fee (watermarked)
      • No copy & paste
      • 1 access terminal per library, or per 4K - 10K FTE students
  • Google – AAP – AG Settlement
    • Institutional subscription access
      • Access for the period of the subscription (not perpetual)
      • Remote access only for defined higher-education institutions
      • Copy & paste or print entire book
      • Complicated rules for sharing annotations
      • Fee based on FTE users
  • Google – AAP – AG Settlement
    • For public libraries
      • Remote access by patrons seems unlikely
      • Offline access by patrons seems very unlikely
      • Those who can afford it will opt for individual per-book licensing
  • What's wrong with all this?
    • Whilst information in books has never been more accessible ...
    • … and more useful …
    • … it's increasingly restricted to those willing and able to pay
    • … or those willing to pirate.
  • What's wrong with all this?
    • Public lending libraries will be marginalised because
    • - patrons will expect Kindle-style access
    • - providing this will be expensive or impossible
  • What's wrong with all this?
    • Public lending libraries will be marginalised because
    • - patrons will expect Kindle-style access
    • - providing this will be expensive or impossible
    • Commercial interests will increasingly control access to knowledge.
  • What's wrong with all this?
    • Public lending libraries will be marginalised because
    • - patrons will expect Kindle-style access
    • - providing this will be expensive or impossible
    • Commercial interests will increasingly control access to knowledge.
    • Piracy will reduce incentives to create and deny rights-holders fair compensation.
  • But Pat Schroeder has a point...
    • Rights-holders deserve to be fairly compensated
  • But Pat Schroeder has a point...
    • Rights-holders deserve to be fairly compensated
    • So, Australia, NZ, Great Britain, Canada, Germany, (15 countries in all) have a Public Lending Right
  • But Pat Schroeder has a point...
    • Rights-holders deserve to be fairly compensated
    • So, Australia, NZ, Great Britain, Canada, Germany, (15 countries in all) have a Public Lending Right
    • 2006-7, Australian PLR and ELR distributed $17.5M
    • ~10000 creators
    • ~ 400 publishers
  • Extending the PLR to digital books
  • Extending the PLR to digital books
    • Limited scope compulsory licensing of books published in Australia
        • Voluntary licensing of other books
  • Extending the PLR to digital books
    • Limited scope compulsory licensing of books published in Australia
        • Voluntary licensing of other books
    • Books available in digital format to Australians
        • Online
        • And as downloads
        • Private (non commercial) use only
  • Extending the PLR to digital books
    • Limited scope compulsory licensing of books published in Australia
        • Voluntary licensing of other books
    • Books available in digital format to Australians
        • Online
        • And as downloads
        • Private (non commercial) use only
    • Compensation to rights-holders based on how and how often their works are accessed
  • Extending the PLR to digital books
    • Limited scope compulsory licensing of books published in Australia
        • Voluntary licensing of other books
    • Books available in digital format to Australians
        • Online
        • And as downloads
        • Private (non commercial) use only
    • Compensation to rights-holders based on how and how often their works are accessed
    • Funded from general taxation
  • Digital Lending Right
    • Coverage
      • Must have a critical mass
      • Must avoid conflict with international copyright agreements
  • Digital Lending Right
    • Coverage
      • Must have a critical mass
      • Must avoid conflict with international copyright agreements
      • Limit scope to books published in Australia
      • Limit scope to private educational and entertainment usage
      • Compensate rights-holders regardless of nationality
      • Non-exclusive
      • Strong economic incentive for rights-holders of books published outside Australia to join
  • Digital Lending Right
    • Form
      • A digital repository
      • Rights holders will be encourage to supply new books in digital format
      • Old books will be scanned and OCR'ed
      • All books will be fully searchable
  • Digital Lending Right
    • Access
      • Only from within Australia and for private use
      • Anonymous but tracked to detect fraudulent usage
      • Books viewable by the page
      • Books downloadable by chapter or in entirety
      • No cost to search, view or download
      • No DRM but user must agree not to redistribute
      • Discourage redistribution by making online view / download the most efficient option
  • Digital Lending Right
    • Payments
      • Based on usage (views and downloads)
      • Rights-holders must register to receive payments (like BRR)
      • Rights-holders of currently orphaned works will be compensated when identified
    • But how much?
  • Digital Lending Right
    • $ Cost breakdown for an average title published in Australia from ABS Book Publishers Australia 2003-2004 Survey 1363.0
    Current printed cost Excluding printing and half of “other” Royalties to authors, artists, editors 1.03 1.03 Wages to inhouse artists, editors, publishers, typesetters 0.65 0.65 Printing 3.75 - Profit 0.90 0.90 Other (not classifiable from ABS report) 2.56 1.28 TOTAL 8.78 3.86
  • Digital Lending Right
    • Number of copies of books produced by Australian publishers 2003-04:
    • 84.4 million (Not all sold in Australia)
    • To compensate publishers and authors for their rights for these books:
    • 84.4 m books x $3.86 / book = $325m
    • (in 2004-05 dollars, or $360m in current dollars)
  • Digital Lending Right
    • Would consumption increase if the cost of a book to a consumer was $0?
    • Yes!
    • (although current $0 cost books are supplied by libraries, Project Gutenberg, Million Book project etc)
    • If usage of books doubled, and current PLR/ELR usage was included in DLR:
        • Would $700m be fair compensation?
  • Digital Lending Right
    • Funding
      • From general taxation as a public good
      • ~$700m roughly doubles the current “reward” to rights-holders
      • Roughly neutral from average tax-payers point of view
        • Assuming retail costs and markup of 50% hence an average retail price of ~$12, sales of 84m books costs around $1000m
        • But an unknown number of these 84m would continue to be purchased for private use, and for commercial/government use
        • But GST loss of approximately $100m
  • Digital Lending Right
    • Funding
      • Ongoing operation
        • PLR/ELR costs $0.375m pa
        • Assume DLR registry is ten times larger: $4M or <1% of payments
        • Initial and annual rights holder registration fees could recover some of this (and discourage frivolous registration)
      • Initial Digitisation
        • ~1.5m titles @ $30 each = $45m
        • some could be recovered from initial rights holder payment
  • Digital Lending Right
    • Management
      • By library professionals within the Government sector
      • Commercially disinterested, arms length from rights-holders and funding sources
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
      • Would voluntary licensing work just as well?
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
      • Would voluntary licensing work just as well?
      • Equity for households without internet access
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
      • Would voluntary licensing work just as well?
      • Equity for households without internet access
      • Perceived unfair protection for Australian book titles
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
      • Would voluntary licensing work just as well?
      • Equity for households without internet access
      • Perceived unfair protection for Australian book titles
      • The interests of book sellers and printers
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
      • Would voluntary licensing work just as well?
      • Equity for households without internet access
      • Perceived unfair protection for Australian book titles
      • The interests of book sellers and printers
      • Usage fraud
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
      • Would voluntary licensing work just as well?
      • Equity for households without internet access
      • Perceived unfair protection for Australian book titles
      • The interests of book sellers and printers
      • Usage fraud
      • Registration fraud and disputes
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
      • Would voluntary licensing work just as well?
      • Equity for households without internet access
      • Perceived unfair protection for Australian book titles
      • The interests of book sellers and printers
      • Usage fraud
      • Registration fraud and disputes
      • Privacy
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
      • Would voluntary licensing work just as well?
      • Equity for households without internet access
      • Perceived unfair protection for Australian book titles
      • The interests of book sellers and printers
      • Usage fraud
      • Registration fraud and disputes
      • Privacy
      • Payment profiles
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
      • Would voluntary licensing work just as well?
      • Equity for households without internet access
      • Perceived unfair protection for Australian book titles
      • The interests of book sellers and printers
      • Usage fraud
      • Registration fraud and disputes
      • Privacy
      • Payment profiles
      • Advertising
  • Digital Lending Right
    • Obstacles/Open problems
      • Do digital books really make sense?
      • Would voluntary licensing work just as well?
      • Equity for households without internet access
      • Perceived unfair protection for Australian book titles
      • The interests of book sellers and printers
      • Usage fraud
      • Registration fraud and disputes
      • Privacy
      • Payment profiles
      • Advertising · Value Added Services
  • Digital Lending Right
    • Worth Doing?
      • Initial digitisation cost of $45M (1.5m volumes)
  • Digital Lending Right
    • Worth Doing?
      • Initial digitisation cost of $45M (1.5m volumes)
    Photo: Abigroup Recently completed major upgrade of the Pacific Highway near Bonville. Construction costs of highway such as this typically varies between $12m and $20m per km.
  • “ We need to put the best we have to offer within reach of our children. Universal access to all knowledge is within our grasp.” “ Books – it’s who we are, it’s our literature, it’s what we've built up over millennia” “The idea of having only one company control the library of human knowledge is a nightmare” photo: davidsilver Flickr Brewster Kahle
  • photo: VCGeist Flickr
  • Freedom, Prosperity and the Development of society and individuals are fundamental human values. They will only be attained through the ability of well-informed citizens to exercise their democratic rights and to play an active role in society. Constructive participation and the development of democracy depend on satisfactory education as well as on free and unlimited access to knowledge, thought, culture and information. UNESCO public library manifesto
  • “ The advancement and diffusion of knowledge is the only guardian of true liberty.” James Madison, 1825
  • photo: expatriotact Flickr