Email marketing - 8 don'ts

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Ever wondered if you had a quick guide of Don'ts for an HTML based email newsletter. Here we have compiled one that serves as a ready reckoner.

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Email marketing - 8 don'ts

  1. 1. Email Marketing Newsletter Layout – 8 DontsLeader in Email Marketing, Social media and Cross-Channel Marketing Solutions and Services in India @2012 Copy Right of Kenscio
  2. 2. HTML Email Don’tsEver wondered if you had a quick guide of Dos and Donts for anHTML based email newsletter. Here we have compiled one thatserves as a ready reckoner.HTML Coding Dont’s5.HTML should not contain any JavaScript or any other script embedded in it.Some email clients do not support JavaScript, and others view it as a securityrisk.6.Avoid using CSS for positioning. The support is very limited and will, more thanlikely, result in a broken layout for most of your recipients.7.Avoid nested tables if possible. Some email clients, especially Lotus Notes andNetscape Messenger, might not render them correctly.8.Do not use canvas background images. Most email clients do not displaycanvas background images. Background images for individual table cells aregenerally acceptable but might not appear in some clients such as Lotus Notes. @2012 Copy Right of Kenscio
  3. 3. HTML Email Don’tsEver wondered if you had a quick guide of Dos and Donts for anHTML based email newsletter. Here we have compiled one thatserves as a ready reckoner.HTML Coding Dont’s5.Do not apply attributes to the <BODY> tag. Attributes placed in the <BODY>tag are often flagged by spam filters and increase the likelihood of your messagegetting bulked or blocked.6.With multiple embedded images, which also might cause the email to beblocked7.Do not use EMBED tags.8.Avoid embedding forms, such as surveys, into emails. Some email clients suchas Hotmail might not pass the data through to the collection point. Instead, link toa Web form through which the recipient can complete the survey. @2012 Copy Right of Kenscio
  4. 4. @2012 Copy Right of Kenscio

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