7 ways to increase your click rates After working hard on your email campaigns, you want to make sure that people read it and click the links inside. In this article, we will discover 7 ways to help improve the click-through rate of the links in your email message.Have you ever received a direct mail letterthat asked you to put a big "Yes" sticker onthe offer letter and return it? If you returnedthe letter, they know theres a good chanceyoure interested in the offer. The "Yes"sticker is just to get you involved.Email marketers can use this idea, too, formaximum success in your opt-in emailmarketing campaigns. Placing links in yourmarketing is one way to get your audienceto interact with your message. It also helpsdeliver your audience to your website. 1. BENEFITS Be sure that there is a clear benefit associated with every link. Your audience will be more likely to click the link if they are aware that there is something valuable to them. Dont assume that theyll automatically perceive that value simply by clicking the link. Instead, make it very clear: When you click, you will get X benefit. Avoid: View our latest offer here. Instead, use: Get a money-saving coupon. 2. TEMPTATION Entice your readers by tempting them to keep reading on the "other side" of the link. Start sentences, but dont finish them. Create teaser paragraphs and provide a link to the rest of information. Ask a question and provide the link as the response. Avoid: Dromophobia is the fear of crossing streets. Instead, use: Learn what Dromophobia is. Or use: Did you know there is a phobia of crossing the street? Learn what it is called. Or use: Theres an old joke about the chicken crossing the road. But did you know that millions of Humans fear that same activity? Learn more.
7 ways to increase your click rates3. THE FULL LINKPeople want to know at a glance where their mouse click will take them. While you may want to use anembedded link (for example, click here for a money saving coupon), be sure to always provide the full URLtoo. Research by business analyst Jupiter Research suggests that text links are more effective than linkedimages. If you currently use linked images, consider adding text links to your message.4. CLARITYIf possible, make the URLs clearly benefit-oriented and not too long. Your readers eyes will skip over a reallylong URL that looks like a jumble of code. However, a URL that is short and sweet with clear benefits will helpto reinforce the value of what sits on the other side of the link.Avoid: "http://www.example.com/newsletter/2011/link/a/c/article2/salespage2.asp"Instead, use: "www.example.com/Money-Saving-Coupon"5. MORE CLARITYYour audience will be more likely to click your link if it is clear what they will get on the other side. Even byproviding clear benefits and a benefit-oriented URL, its still easy to miss telling them what they will receive.Be clear in what they can expect once theyve clicked the link. This will help improve your click-through rate aswell as create good favor from your audience.Avoid: Click here to save time.Instead, use: Read a helpful article about how you can save time.6. PERMANENT LINKSDo you want your audience to save your email and refer to it later? The more helpful it is, the more likelytheyll save it for future reference. If you expect them to save your emails, make sure the links are still live sixmonths or a year down the road.7. TEMPORARY LINKSAlthough permanent links are critical to ensuring your message gets read again and again in the future, youcan use temporary links to help create urgency to get your audience reading today. If the rest of your linksare permanent links, have one highlighted link in each message that uses the temporary nature of the link toyour advantage.For example, "This coupon will only be available until Jan 30th. Avail its benefits now"Theres a gap between your audience and your website. Your email marketing creates a strong foundation but it isoften your links that bridge the gap and bring your audience to your site.