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Scotia Macleod Dates and Dollars
 

Scotia Macleod Dates and Dollars

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An introduction to Scotia Macleod and what you need to think about when trying to attract capital or investors to your business

An introduction to Scotia Macleod and what you need to think about when trying to attract capital or investors to your business

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    Scotia Macleod Dates and Dollars Scotia Macleod Dates and Dollars Presentation Transcript

    • Dates & DollarsThe same rules apply
      Ken Macleod
    • Scotia Macleod develops strategies & plans for high stakes events likethe acquisition of capital or owner exits.
      • Strategies & Plans
      We designinvestor &sale ready programmes
      • Strategies & Plans
      • Investor & Sale Ready Programmes
      We partner with established and
      growing organisations
      • Strategies & Plans
      • Investor & Sale Ready Programmes
      • Partner With Established Organisations
      We mentor entrepreneurs with early and seed stage opportunities
      • Strategies & Plans
      • Investor & Sale Ready Programmes
      • Partner with Established Organisations
      • Mentor Early Stage Opportunities
    • Case Study: Early Stage Business
      Great opportunity with significant upside
      Been in business 2 or 3 years
      Got some runs on the board
      Got a team together
      Want to go places and need capital to leverage it
      Who do we talk to?
      What is critical to the investment decision?
    • Seeds to Sow
      Strategic Approach- consider your marketing strategy as a framework
      Investor Readiness is Value Creating- preparing for investment improves value
      The Dating Analogy- consider the parallel
    • Meet Bobby
      Click here for content
    • The Error of Bobby’s way…..
      He has no strategy
      He has a bit of a screw loose
      He doesn’t have a clue who is talking to
      He is totally self obsessed
      He committed the ultimate faux pas
    • Positioning:
      YOU
      are the #1 Decision Factor
      experience
      integrity
      trust
      knowledge
      leadership
      vision
      multi-disciplined
      coachable
      likeable
      Feet on the ground
      realism
      passion
      commitment
      professionalism
    • Investor Landscape
    • Risk / Reward
      Entrepreneurs are naturally optimistic
      Investment decisions are based on risk and reward
      Successful entrepreneurs are good risk managers
    • Positioning: Your Business
      arket
      M
      ain
      xit
      P
      S
      C
      P
      C
      T
      F
      E
      MakeProposalsSimple,
      ConfusedPropositionsCanTerminate
      theFundingExercise
      unding Proposal
      & Valuation
      olution
      eam &Management
      ustomer
      ompetition &
      Validation
      rojections
    • The Faux Pas:Top Turn Offs
      “We have NO COMPETITION”
      “We only need to secure 1% of a massive market”
      Valuations are off the scale
      Over-engineered financial model
      Lifestyle businesses
      Executive Summary fails to capture the story
    • Summary
      1
      Be STRATEGIC
      2
      Build the right THE TEAM
      3
      Focus on the right TYPE OF INVESTOR
      4
      Develop RISK MANAGEMENT SKILLS
      5
      Focus on the critical POSITIONING ELEMENTS
      6
      Avoid the FAUX PAS…
    • www.scotiamacleod.com.aufor free reports and more information