Disruptive Innovation

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How to start thinking disruptively.

How to start thinking disruptively.

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  • 1. DisruptionrequireselementsTwo
  • 2. InnovationFirstElement:
  • 3. BusinessModel ChangeSecondElement:
  • 4. Electronics businessstarted in the
  • 5. $0$280$560$840$1,120$1,4002006 2007 2008 2009 2010Revenue in MillionsiTunes
  • 6. devices areMeaninglessWithout content,
  • 7. devices areMeaninglessWithout content,
  • 8. is now in thebusinessContent
  • 9. knows this
  • 10. How to start thinkingDisruptively
  • 11. How to start thinkingDisruptively
  • 12. 1. What kind of business are you in?2. What are the advantages of yourbusiness?3. What is working for the disrupter andwhat are their strengths?4. How can a disrupter start eroding yourbusiness?5. How long do you have until the disruptercompletely erodes your business?5 Things to Remember
  • 13. An Old School Example1. What kind of business are you in?We are both in the people and cargotransportation businessLegacy Business Disrupter
  • 14. What is our strength?2. What are the advantages of your business?Train costs are much lower compared toairfare for people and cargoLegacy Business Disrupter
  • 15. What is working for them?3. What is working for the disrupter andwhat are their strengths?Planes can move cargo and people wayfaster than railLegacy Business Disrupter
  • 16. How can they take our business?4. How can a disrupter start eroding yourbusiness?Planes can specialize or change theirpricing model for passengers and cargoLegacy Business Disrupter
  • 17. How long do we have?5. How long do you have until the disruptercompletely erode your business?Trains have the advantage here. Planeswere invented in 1900.Legacy Business Disrupter
  • 18. Blockbusterthought they werein the MovieRental business
  • 19. in now?What Kind ofBusinessis Blockbuster
  • 20. 1. What kind of business are you in?2. What are the advantages of yourbusiness?3. What is working for the disrupter andwhat are their strengths?4. How can a disrupter start eroding yourbusiness?5. How long do you have until the disruptercompletely erodes your business?5 Things to Remember
  • 21. QUESTIONS?