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Inclination in the demand for rented cars in emerging countries would be the key growth driver for Europe Car rental Industry.
Latvia is increasingly emerging as a popular destination for medical tourists, as some treatments and consultations are accessible for prices nearly 30-40% lower than in Western European countries. This has been a major factor stimulating the demand for car rental fleets thus, strengthening the revenue of car rental players in the country. Car rental industry in Latvia is estimated to grow at a CAGR of 5.24% over the period 2012-2017 with the revenue reaching USD 382 million by 2017.
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