Introduction to FatWire 6.3

Introduction to FatWire 6.3 Ken Quandt, MSLIS Web Managing Editor Marketing and Communications

Your Web Site’s Goals
Question: What are your Web site’s goals?

Make the sale.

Make the sale.
Deliver the service.

Make the sale.
Deliver the service.
Build the brand.

Your Web Site
Your site should be customer-centric.

Your Web Site
Your site must be useful.

Your Web Site
Focus on most important audience first.

Your Web Site
Two types of Web sites:
Task-dominant site
Audience-dominant site

Your Web Site
Two types of Web sites:
Task-dominant site
Audience-dominant site
Your site should either make a task easier or help achieve a goal .

Your Web Site
Content should support those tasks or it should not go up.
Web content guru, Gerry McGovern
Chicago, Illinois, 2007

Your Web Site
What it is NOT:
The next great American novel.
A dissertation.
A research report.
A university catalog (that’s already been created by the Registrar’s Office).
A place to share photos from the department picnic five years ago.

Writing for the Web
In 2009:
Average visit to Rush U Web site lasted under eight (8) minutes
Average number of pages viewed per visit was about four (4)
Among Top 20 Platforms:
iPhone (#7)
Google Android (#13)
Blackberry (#17)
Windows Mobile (#20)

Writing for the Web
Competition for Your Web Site Content:
Music
Text messages
Twitter
Facebook
YouTube
Kindle
Phone calls
Television

Writing for the Web
Trains
Tickets
Toilets

Writing for the Web
Trains
Tickets
Toilets
Be concise . Get to the point .

Writing for the Web at Rush
Style Guide: The Associated Press Stylebook
Rush In-House Style Manual

FatWire Basics
FatWire 6.3 – www.rushu.rush.edu
Login page:
edit.rushu.rush.edu
Use same username and password as that you use for your Rush PC
Accessible off campus with SecurID
Metaframe
or
Remote access to your Rush PC

Learning Objectives
At the end of this session you should be able to:
Log into FatWire.
Explain what an “asset” is in FatWire.
Locate the “Rush Assets” and “Rush Pages” tabs.
Understand the difference between the “Rush Assets” tab and the “Rush Pages” tab.
Expand and collapse “nodes” on a “tree.”
Distinguish between “Level” pages and content blocks.
Edit an existing content block and save changes.
Add or remove a content block from a “Level” page.
Add or remove a document from a “Level” page.
Add or remove a link from a “Level” page.
Remember the specifications for images.
Understand what a workflow group is and what roles are included in workflow.
Locate FatWire resources on the Rush U Web site.

Questions?
Ken Quandt
E-mail: [email_address]
Phone: 2-6846

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Introduction to FatWire 6.3

by Kenneth Quandt

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