Introduction to  FatWire 6.3 Ken Quandt, MSLIS Web Managing Editor Marketing and Communications
Your Web Site’s Goals <ul><li>Question: What are your Web site’s goals? </li></ul>
Your Web Site’s Goals <ul><li>Question: What are your Web site’s goals? </li></ul><ul><ul><li>Make the sale. </li></ul></ul>
Your Web Site’s Goals <ul><li>Question: What are your Web site’s goals? </li></ul><ul><ul><li>Make the sale. </li></ul></u...
Your Web Site’s Goals <ul><li>Question: What are your Web site’s goals? </li></ul><ul><ul><li>Make the sale. </li></ul></u...
Your Web Site <ul><li>Your site should be customer-centric. </li></ul>
Your Web Site <ul><li>Your site should be customer-centric. </li></ul><ul><li>Your site  must  be useful. </li></ul>
Your Web Site <ul><li>Your site should be customer-centric. </li></ul><ul><li>Your site  must  be useful. </li></ul><ul><l...
Your Web Site <ul><li>Your site should be customer-centric. </li></ul><ul><li>Your site  must  be useful. </li></ul><ul><l...
Your Web Site <ul><li>Your site should be customer-centric. </li></ul><ul><li>Your site  must  be useful. </li></ul><ul><l...
Your Web Site <ul><li>Content should support those tasks or it should  not  go up. </li></ul><ul><ul><ul><ul><li>Web conte...
Your Web Site <ul><li>What it is NOT: </li></ul><ul><ul><li>The next great American novel. </li></ul></ul><ul><ul><li>A di...
Writing for the Web <ul><li>In 2009: </li></ul><ul><ul><li>Average visit to Rush U Web site lasted under eight (8) minutes...
Writing for the Web <ul><li>Competition for Your Web Site Content: </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>...
Writing for the Web <ul><ul><li>Trains </li></ul></ul><ul><ul><li>Tickets </li></ul></ul><ul><ul><li>Toilets </li></ul></ul>
Writing for the Web <ul><ul><li>Trains </li></ul></ul><ul><ul><li>Tickets </li></ul></ul><ul><ul><li>Toilets </li></ul></u...
Writing for the Web at Rush <ul><ul><li>Style Guide: The Associated Press Stylebook </li></ul></ul><ul><ul><li>Rush In-Hou...
FatWire Basics <ul><li>FatWire 6.3 – www.rushu.rush.edu </li></ul><ul><ul><li>Login page: </li></ul></ul><ul><ul><ul><li>e...
Learning Objectives <ul><li>At the end of this session you should be able to: </li></ul><ul><ul><li>Log into FatWire. </li...
Questions? <ul><ul><li>Ken Quandt </li></ul></ul><ul><ul><li>E-mail:  [email_address] </li></ul></ul><ul><ul><li>Phone: 2-...
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Introduction to FatWire 6.3

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Introduction to FatWire 6.3 for Rush U Web page managers.

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Introduction to FatWire 6.3

  1. 1. Introduction to FatWire 6.3 Ken Quandt, MSLIS Web Managing Editor Marketing and Communications
  2. 2. Your Web Site’s Goals <ul><li>Question: What are your Web site’s goals? </li></ul>
  3. 3. Your Web Site’s Goals <ul><li>Question: What are your Web site’s goals? </li></ul><ul><ul><li>Make the sale. </li></ul></ul>
  4. 4. Your Web Site’s Goals <ul><li>Question: What are your Web site’s goals? </li></ul><ul><ul><li>Make the sale. </li></ul></ul><ul><ul><li>Deliver the service. </li></ul></ul>
  5. 5. Your Web Site’s Goals <ul><li>Question: What are your Web site’s goals? </li></ul><ul><ul><li>Make the sale. </li></ul></ul><ul><ul><li>Deliver the service. </li></ul></ul><ul><ul><li>Build the brand. </li></ul></ul>
  6. 6. Your Web Site <ul><li>Your site should be customer-centric. </li></ul>
  7. 7. Your Web Site <ul><li>Your site should be customer-centric. </li></ul><ul><li>Your site must be useful. </li></ul>
  8. 8. Your Web Site <ul><li>Your site should be customer-centric. </li></ul><ul><li>Your site must be useful. </li></ul><ul><li>Focus on most important audience first. </li></ul>
  9. 9. Your Web Site <ul><li>Your site should be customer-centric. </li></ul><ul><li>Your site must be useful. </li></ul><ul><li>Focus on most important audience first. </li></ul><ul><li>Two types of Web sites: </li></ul><ul><ul><li>Task-dominant site </li></ul></ul><ul><ul><li>Audience-dominant site </li></ul></ul>
  10. 10. Your Web Site <ul><li>Your site should be customer-centric. </li></ul><ul><li>Your site must be useful. </li></ul><ul><li>Focus on most important audience first. </li></ul><ul><li>Two types of Web sites: </li></ul><ul><ul><li>Task-dominant site </li></ul></ul><ul><ul><li>Audience-dominant site </li></ul></ul><ul><li>Your site should either make a task easier or help achieve a goal . </li></ul>
  11. 11. Your Web Site <ul><li>Content should support those tasks or it should not go up. </li></ul><ul><ul><ul><ul><li>Web content guru, Gerry McGovern </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Chicago, Illinois, 2007 </li></ul></ul></ul></ul></ul>
  12. 12. Your Web Site <ul><li>What it is NOT: </li></ul><ul><ul><li>The next great American novel. </li></ul></ul><ul><ul><li>A dissertation. </li></ul></ul><ul><ul><li>A research report. </li></ul></ul><ul><ul><li>A university catalog (that’s already been created by the Registrar’s Office). </li></ul></ul><ul><ul><li>A place to share photos from the department picnic five years ago. </li></ul></ul>
  13. 13. Writing for the Web <ul><li>In 2009: </li></ul><ul><ul><li>Average visit to Rush U Web site lasted under eight (8) minutes </li></ul></ul><ul><ul><li>Average number of pages viewed per visit was about four (4) </li></ul></ul><ul><ul><li>Among Top 20 Platforms: </li></ul></ul><ul><ul><ul><li>iPhone (#7) </li></ul></ul></ul><ul><ul><ul><li>Google Android (#13) </li></ul></ul></ul><ul><ul><ul><li>Blackberry (#17) </li></ul></ul></ul><ul><ul><ul><li>Windows Mobile (#20) </li></ul></ul></ul>
  14. 14. Writing for the Web <ul><li>Competition for Your Web Site Content: </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Text messages </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Kindle </li></ul></ul><ul><ul><li>Phone calls </li></ul></ul><ul><ul><li>Television </li></ul></ul>
  15. 15. Writing for the Web <ul><ul><li>Trains </li></ul></ul><ul><ul><li>Tickets </li></ul></ul><ul><ul><li>Toilets </li></ul></ul>
  16. 16. Writing for the Web <ul><ul><li>Trains </li></ul></ul><ul><ul><li>Tickets </li></ul></ul><ul><ul><li>Toilets </li></ul></ul><ul><ul><ul><li>Be concise . Get to the point . </li></ul></ul></ul>
  17. 17. Writing for the Web at Rush <ul><ul><li>Style Guide: The Associated Press Stylebook </li></ul></ul><ul><ul><li>Rush In-House Style Manual </li></ul></ul>
  18. 18. FatWire Basics <ul><li>FatWire 6.3 – www.rushu.rush.edu </li></ul><ul><ul><li>Login page: </li></ul></ul><ul><ul><ul><li>edit.rushu.rush.edu </li></ul></ul></ul><ul><ul><ul><ul><li>Use same username and password as that you use for your Rush PC </li></ul></ul></ul></ul><ul><ul><li>Accessible off campus with SecurID </li></ul></ul><ul><ul><ul><li>Metaframe </li></ul></ul></ul><ul><ul><ul><ul><ul><li>or </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Remote access to your Rush PC </li></ul></ul></ul>
  19. 19. Learning Objectives <ul><li>At the end of this session you should be able to: </li></ul><ul><ul><li>Log into FatWire. </li></ul></ul><ul><ul><li>Explain what an “asset” is in FatWire. </li></ul></ul><ul><ul><li>Locate the “Rush Assets” and “Rush Pages” tabs. </li></ul></ul><ul><ul><li>Understand the difference between the “Rush Assets” tab and the “Rush Pages” tab. </li></ul></ul><ul><ul><li>Expand and collapse “nodes” on a “tree.” </li></ul></ul><ul><ul><li>Distinguish between “Level” pages and content blocks. </li></ul></ul><ul><ul><li>Edit an existing content block and save changes. </li></ul></ul><ul><ul><li>Add or remove a content block from a “Level” page. </li></ul></ul><ul><ul><li>Add or remove a document from a “Level” page. </li></ul></ul><ul><ul><li>Add or remove a link from a “Level” page. </li></ul></ul><ul><ul><li>Remember the specifications for images. </li></ul></ul><ul><ul><li>Understand what a workflow group is and what roles are included in workflow. </li></ul></ul><ul><ul><li>Locate FatWire resources on the Rush U Web site. </li></ul></ul>
  20. 20. Questions? <ul><ul><li>Ken Quandt </li></ul></ul><ul><ul><li>E-mail: [email_address] </li></ul></ul><ul><ul><li>Phone: 2-6846 </li></ul></ul>

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