Introduction to FatWire 6.3
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Introduction to FatWire 6.3 for Rush U Web page managers.

Introduction to FatWire 6.3 for Rush U Web page managers.

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Introduction to FatWire 6.3 Presentation Transcript

  • 1. Introduction to FatWire 6.3 Ken Quandt, MSLIS Web Managing Editor Marketing and Communications
  • 2. Your Web Site’s Goals
    • Question: What are your Web site’s goals?
  • 3. Your Web Site’s Goals
    • Question: What are your Web site’s goals?
      • Make the sale.
  • 4. Your Web Site’s Goals
    • Question: What are your Web site’s goals?
      • Make the sale.
      • Deliver the service.
  • 5. Your Web Site’s Goals
    • Question: What are your Web site’s goals?
      • Make the sale.
      • Deliver the service.
      • Build the brand.
  • 6. Your Web Site
    • Your site should be customer-centric.
  • 7. Your Web Site
    • Your site should be customer-centric.
    • Your site must be useful.
  • 8. Your Web Site
    • Your site should be customer-centric.
    • Your site must be useful.
    • Focus on most important audience first.
  • 9. Your Web Site
    • Your site should be customer-centric.
    • Your site must be useful.
    • Focus on most important audience first.
    • Two types of Web sites:
      • Task-dominant site
      • Audience-dominant site
  • 10. Your Web Site
    • Your site should be customer-centric.
    • Your site must be useful.
    • Focus on most important audience first.
    • Two types of Web sites:
      • Task-dominant site
      • Audience-dominant site
    • Your site should either make a task easier or help achieve a goal .
  • 11. Your Web Site
    • Content should support those tasks or it should not go up.
          • Web content guru, Gerry McGovern
            • Chicago, Illinois, 2007
  • 12. Your Web Site
    • What it is NOT:
      • The next great American novel.
      • A dissertation.
      • A research report.
      • A university catalog (that’s already been created by the Registrar’s Office).
      • A place to share photos from the department picnic five years ago.
  • 13. Writing for the Web
    • In 2009:
      • Average visit to Rush U Web site lasted under eight (8) minutes
      • Average number of pages viewed per visit was about four (4)
      • Among Top 20 Platforms:
        • iPhone (#7)
        • Google Android (#13)
        • Blackberry (#17)
        • Windows Mobile (#20)
  • 14. Writing for the Web
    • Competition for Your Web Site Content:
      • Music
      • Text messages
      • Twitter
      • Facebook
      • YouTube
      • Kindle
      • Phone calls
      • Television
  • 15. Writing for the Web
      • Trains
      • Tickets
      • Toilets
  • 16. Writing for the Web
      • Trains
      • Tickets
      • Toilets
        • Be concise . Get to the point .
  • 17. Writing for the Web at Rush
      • Style Guide: The Associated Press Stylebook
      • Rush In-House Style Manual
  • 18. FatWire Basics
    • FatWire 6.3 – www.rushu.rush.edu
      • Login page:
        • edit.rushu.rush.edu
          • Use same username and password as that you use for your Rush PC
      • Accessible off campus with SecurID
        • Metaframe
            • or
        • Remote access to your Rush PC
  • 19. Learning Objectives
    • At the end of this session you should be able to:
      • Log into FatWire.
      • Explain what an “asset” is in FatWire.
      • Locate the “Rush Assets” and “Rush Pages” tabs.
      • Understand the difference between the “Rush Assets” tab and the “Rush Pages” tab.
      • Expand and collapse “nodes” on a “tree.”
      • Distinguish between “Level” pages and content blocks.
      • Edit an existing content block and save changes.
      • Add or remove a content block from a “Level” page.
      • Add or remove a document from a “Level” page.
      • Add or remove a link from a “Level” page.
      • Remember the specifications for images.
      • Understand what a workflow group is and what roles are included in workflow.
      • Locate FatWire resources on the Rush U Web site.
  • 20. Questions?
      • Ken Quandt
      • E-mail: [email_address]
      • Phone: 2-6846